14 Oct Social Chatter Episode 313: Instagram TV, A Move From IGTV to Television Christian Karasiewicz | Christian Karasiewicz, IGTV, Instagram news, Instagram Television, Instagram TV, Sara Munro, Scott Ayres, Social media marketing talk show, Social media news, social media news 2021 | Instagram, Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail55 SharesShareTweetSharePinBufferWhatsAppEmail55 Shares Welcome to the 313th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Instagram TV. You can also read, watch or listen to Social Chatter on our blog, YouTube channel or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed Reels on Facebook. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro, and guest, Scott Ayres. Social Chatter: Social Media Marketing Talk Show - Episode 313 Instagram TV, Replacing IGTV (Sort of) This week, we're talking about Instagram TV or Instagram Television. Over the years, Instagram has been building out IGTV. They launched ways to monetize Instagram TV, save IGTV videos and run IGTV ads. They even got people to make the switch from shooting landscape to portrait videos. But things are changing. Users were extremely slow to adopt IGTV - that could be because it was more of an afterthought around the Instagram experience. You can do some pretty creative things with vertical videos. Here's what is changing for Instagram TV. The IGTV app is now called Instagram TV. They're also losing the exclusive IGTV format. Videos can now run up to 60 minutes long. Aside from this, not a whole lot is changing, yet. #Instagram is getting rid of IGTV (sort of) and rebranding it as "Instagram TV".Notes: Videos in the main Instagram feed run up to 60 min. You no longer have to leave the main app to view them.#SocialChatter #SocialMedia #SocialMediaNews #InstagramNews https://t.co/4o26ZnNzJc pic.twitter.com/xcHJXBe1dc— Social Chefs (@socialchefs) October 5, 2021 Why Instagram TV Matters For Your Business Instagram TV will now let you post videos that are 60 minutes. They'll now be available in the main Instagram feed as well. While there aren't a lot of changes on the surface, what we think might happen is that Instagram TV will take on YouTube at some point in the future. This change seems to be setting Instagram up for success for longterm success. As a business, while videos will still be in portrait mode (who watches long videos in portrait mode)? If IGTV was an afterthought, you should consider revisiting it and begin creating longer videos for "the gram". Instagram clearly plans to do much more with Instagram TV at some point (hopefully soon). Your business should be ready, if Instagram is the social media platform where your customers are spending their time. Related Instagram Articles Instagram Drafts, the Ultimate Guide 14 Tools For Creating Videos on Instagram What are Instagram limits? The Instagram affiliate program What are Instagram engagement insights? How to use Instagram Guides Instagram Live adds scheduling and practice mode Outage alerts being added to Instagram Instagram Stories is testing likes Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Facebook rolled out an audio hub for podcasts, live audio and short-form audio clips. How Facebook counts people for ad measurements is changing. Twitter removed inviting guests when you go live. You can now remove Twitter followers without having to block them. Clubhouse has added universal search, clips and replays. YouTube is adding automatic captions for live streaming. Learn how to design a full-funnel marketing experience on LinkedIn. Tool of the week: Loomly, a powerful social media planning tool. How to Transition Your Business Scott Ayres was a guest on episode 291 of Social Chatter. You can watch that video here: This week, we wanted to have Scott talk about how to stay ahead in business. As the former Social Media Scientist with Agorapulse, Scott has transitioned to a new role with a non-social media company. Here are the tips that he shared. How can you prepare yourself when a business changes? Use the knowledge you gained and apply it to your new business. How important is diversifying your income streams? What income streams do you have in place? Evaluate what your time is worth. Do you want to be working 70 hours a week? Is it making a difference? Is your side hustle more of a hassle, or is it helping you further your career? What are some ways to plan ahead if social media or a career changes? Be prepared for shifts and don’t panic. Continue to be a lifelong student and educate yourself. It’s not about what happens to you, but how you respond to it. Wrap-up To sum it up this week, we discussed Instagram TV, IG's shift away from IGTV to television. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about adjusting your Instagram strategy to prepare for Instagram TV, please share them with us on Facebook, Twitter, LinkedIn or in the comments below. About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail55 Shares No Comments Comments are closed.