- Instagram is building out IGTV ads
- Facebook adds a one-time notification API to Facebook Messenger
- WhatsApp is testing dark mode for iOS
- Appeal a disabled Instagram account
- Use Squawk to automatically turn your tweets into videos
- Watch 10 minutes or less episodes on Quibi
We also talked about Bitmoji TV and Instagram Stories GIF replies last week on Episode 227.
Social Chatter: Social Media Marketing Talk Show - Episode 228
Facebook Adds A One-Time Notification API For Facebook Messenger
In Facebook news, they have added a Facebook one-time notification API for Facebook Messenger.
According to Facebook, "In December, we announced our plans to introduce [a new] API to support valuable use cases like price drop alerts, back in stock alerts, and other important follow-ups that people have requested notifications for. The way the API works is simple: Businesses can send a message to the user asking if they want to be notified on a topic. If the user asks to be notified, the business receives a token and can use this token to send out the notification with the information the user requested at a later time."
The new one-time notification API for Facebook Messenger, will allow a business to get back in contact with a customer if there are new updates relevant to their interests.
Why A Facebook One-Time Notification API For Facebook Messenger Matters For Your Business
With the new one-time notification API, "businesses can send a message to the user asking if they want to be notified on a topic. If the user asks to be notified, the business receives a token and can use this token to send out the notification with the information the user requested at a later time."
Here is an example of how the one-time notification API for Facebook Messenger could be useful for a business.
“A person is shopping for a shirt but it’s out of stock. The business asks if they want to be notified when the shirt is back in stock. The user asks to receive a notification and the business gets a token in exchange. When the item is back in stock, the business uses this token to respond back to the person letting them know of the item’s availability.”
Keep in mind that the one-time notification API is getting more restrictive in order to curtail Facebook Messenger spam. These new changes will begin rolling our March 4, 2020.
In the meantime, you can read more about the Facebook one-time API notification for Facebook Messenger here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Snapchat launched "Here For You," a tool that provides in-app support to Snapchatters who experience a mental health or emotional crisis.
- Facebook bought Scape Technologies, a computer vision AR startup.
- WhatsApp is testing dark mode for iOS.
- In Instagram News:
- Instagram is building monetization tools for IGTV.
- Quickly appeal a disabled Instagram account using the new "request a review" feature.
- See your support requests on Instagram.
- Learn about the Instagram users you interact with most and least often or no longer engage with your businesses messaging.
- Limit who can send you an Instagram Direct Message .
- Control bullying on Instagram.
- 12 free Valentine's Day Instagram filters to try in your IG Stories.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Squawk.
Would you like to convert your tweets to videos? With Squawk, you can turn any tweet into a video for use on social media platforms such as Facebook, Instagram, or LinkedIn) in a matter of seconds.
Videos created using Squawk can then be used across your favorite social media platforms to drive more engagement (and give you additional content to share). Here is a look at how Squawk works.
You can convert a single tweet to a video for $1 using Squawk or purchase a monthly plan for $9 per month to convert an unlimited number of tweets to videos (and remove the watermark).
Turn your tweets into videos
The second tool that we have for you this week is Quibi.
Do you struggle with finding time to watch a TV episode or movie? With Quibi, you can watch quick-bite original content episodes that are 10 minutes or less.
Quibi is a new streaming service. Episodes are movie-quality shows featuring your favorite movie stars, designed to be watched on your phone. Currently, you can only watch Quibi episodes and cannot create them. Hopefully in the future, you will be able to publish your own movie-quality shows over Quibi. They are launching on April 6, 2020. Currently, shows are free.
Watch Quibi episodes on iOS
Watch Quibi episodes on Android
That's it for this week's episode of Social Chatter.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!