- Bitmoji TV from Snapchat
- Instagram Stories GIF replies
- LinkedIn is getting a new CEO
- Twitter is adding threaded replies in iOS
- Tangi, 1-minute videos
- Shield App, a LinkedIn analytics tool
We also talked about the Facebook clear history tool for businesses on Episode 226.
Social Chatter: Social Media Marketing Talk Show - Episode 227
Bitmoji TV From Snapchat
In Snapchat news, they have launched Bitmoji TV, 4-minute cartoons featuring your avatar.
In the first year, there won't be any advertising. Instead, Snapchat is hoping to hook viewers into tuning into the short cartoons (think Saturday morning cartoon episodes).
Episodes will be rated PG-13 for bleeping for swearing and mild-violence. To access Bitmoji TV, look for it on the Discover Page in the Snapchat app or visit this link on mobile.
Why Snapchat's Bitmoji TV Matters For Your Business
Although you won't be able to control which episodes on Bitmoji TV that your avatar is in, you should start thinking about whether this is something that works for your business.
Bitmoji TV is different and won't work for every business.
Over time, we anticipate Snapchat will open Bitmoji TV to businesses to allow them to advertise and hopefully automatically create videos that incorporate their own avatars.
For now, we can only watch.
To read more about Bitmoji TV, click here.
Instagram Stories GIF Replies
In Instagram news, they have added Instagram Stories GIF replies using GIPHY.
Now when someone views your Instagram Stories, instead of giving you a reaction, they can start typing a reply to your story. The icon will then change to a GIF.
To get Instagram Stories GIF replies, update your Instagram app in your devices AppStore.
Why Instagram Stories GIF Replies Matter For Your Business
Users can now go beyond just replying to Instagram Stories with reactions.
By adding Instagram Stories GIF replies using GIPHY, you can also use this to give your business a better idea about the reactions someone gives you.
For example, if you notice a lot of funny GIF replies, this might be a strong indicator that your Stories resonated with your Instagram Stories content. If you notice a lot of angry animated GIFs, you may want to reconsider the content you shared or reach out to those customers via Instagram Direct for a further discussion on what they didn't like about your content that you shared via Stories.
You can read more about Instagram Stories GIF replies here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Twitter added threaded replies in iOS.
- YouTube is finally sharing advertising revenue numbers from 2019.
- Pinterest is celebrating Black History Month on the platform.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Tangi.
Tangi is a social video app from Google. With Tangi, you can create 1-minute or less videos. One thing we really like about Tangi is that it reminds us a lot of Stories content. Hopefully at some point, Google decides to fold it into YouTube, as it would be a great way to share different types of content on your channel.
Tangi is a free tool. You can sign-up for it below.
Download Tangi, a social video app
The second tool that we have for you this week is Shield App.
Shield App is a LinkedIn Analytics tool.
With Shield, you can quickly track and analyze your LinkedIn Analytics across company pages and gain more profile insights.
You can try the Shield App free for 10-days or upgrade to the Solo plan, which starts at $10 per month. If you want to see LinkedIn Company Page statistics, you can upgrade to the Plus plan, which starts at $20 per month.
Try the Shield App for LinkedIn Analytics
That's it for this week's episode of Social Chatter.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our Facebook Page to find out what's new in social media news!