Social Chatter Episode 226: The Facebook Clear History Tool & Its Impact On Retargeting, Plus Byte, Vine 2.0

Social Chatter: Episode 226 - Featured

Social Chatter Episode 226: The Facebook Clear History Tool & Its Impact On Retargeting, Plus Byte, Vine 2.0

Welcome to the 226th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including:

If you like, you can watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing.

We also talked about the Pinterest offline sales lift tool for businesses on Episode 225.

Let's see what's new in social media this week with, Christian Karasiewicz, Jim Fuhs and guest, Ryan Boyles from IBM.
 

Social Chatter: Social Media Marketing Talk Show - Episode 226

 

 

The Facebook Clear History Tool

In Facebook news, they have rolled out a the Facebook clear history tool worldwide.

Facebook clear history tool
The Facebook clear history tool helps you control off-Facebook activity.

 

You can access the clear history tool, which is also known as "off-Facebook activity" from the Facebook mobile app under Settings & Privacy > Settings > Your Facebook Information > Off-Facebook Activity.

With the clear history tool, you can limit what information businesses and websites have access to about you.

 

Why The Facebook Clear History Tool Matters For Your Business

The bigger issue with the Facebook clear history tool is that it will have an impact on businesses who rely on retargeting to show you better quality Facebook Ads.

We like to think of the off-Facebook activity feature like clearing your browser cookies. There are various levels. You can see which sites track you - last we checked, we had nearly 400 in our Facebook clear history tool.

Clearing the history is temporary. If you want to further reduce retargeting capabilities, you can manage future activity under the "more options" menu.

This limits how you can be retargeted. While it will impact businesses being able to access and use your data, data privacy has evolved and you should take better precautions on who can access your information, even if it's just basic information. That information can be pieced together to form a more clear picture about you.

To prepare yourself for the Facebook clear history tool, first update your app from your devices AppStore. Then spend time going through who has access to your information on Facebook and consider blocking their website (or using a browser such as Apple's Safari, which is working to limit tracking on you as a user).

To read the announcement about the Facebook clear history tool, along with new ways to control your privacy, click here.

 

Easily Track and Share Instagram Stories Mentions

In Instagram news, they have made it easier to share Instagram Stories mentions from other Instagram users.

Instagram Stories Mentions

With Instagram Stories mentions, track Instagram users who mention you in their stories content.

 

Why Sharing Instagram Stories Mentions Matters For Your Business

With Instagram Stories mentions, you get a new "create mode" within Stories.

You can view and feature @mentions from other Instagram users in just a few taps.

As a business, you'll like the new Instagram Stories mentions tool, as it will make it easier for you to feature user-generated content (also known as UGC) in your Stories. If you've been struggling to figure out what to share in your Stories, you can now monitor accounts that talk about you on Instagram and share them.

You can read the announcement about Instagram Stories Mentions here.

 

Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.

 

Tools

In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.

 

Byte

The first tool that we have for you this week is Byte.

Byte might seem familiar. That is because it is essentially an upgraded version of Vine . You can quickly record and share six-second looping videos.

If you're not sure how your business could leverage six-second looping videos, consider signing up for a free account and then follow your competitors or browse through what other users are creating for Byte to give you some ideas.

Byte is a free app. You can download it free for iOS or Android from the following links.

Download Byte for iOS

 

Download Byte for Android

 

 

 

Bullet

The second tool that we have for you this week is Bullet.

Do you listen to podcasts? How would you like to create up to 30-second clips from your favorite podcasts?

With Bullet, simply install their mobile app and launch your favorite podcast player, such as Spotify or the Apple Podcasts app.

When you are listening to one of favorite podcast episodes and want to share something, click on the bullet app.

You can then pick how much or how little you want to share on your social media channels, in an email, etc.

Here is a look at how the Bullet podcasting app works.

 

The Bullet app for podcasting is available for free on iOS.

Create snippets of your favorite podcast episodes

 

 

Wrap-up

That's it for this week's episode of Social Chatter.

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our Facebook Page to find out what's new in social media news!

If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
 

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.