A Pinterest Offline Sales Lift Tool
In Pinterest news, they have rolled out a Pinterest offline sales lift tool to help your business determine which campaigns and creatives drove offline sales.
Why A Pinterest Offline Sales Lift Tool Matters For Your Business
Although it has taken almost two years to finalize this deal, you know how important it is to be able to determine whether your online activities or offline activities are helping you drive the most revenue for your business.
Armed with this information, you can better determine where you need to put your advertising dollars so that you generate the best return on your investment.
By adding the Pinterest offline sales lift tool, you will be able to better invest advertising dollars into your business in the right places.
This way you can get the best return on your investment by utilizing the Pinterest offline sales lift tool to see where you're driving the most sales from.
To read the announcement about the Pinterest offline sales tool, click here.
Instagram Removes the IGTV Button
In Instagram news, they have removed the IGTV button from the Instagram mobile app.
Why Removing the IGTV Button Matters For Your Business
For years, Instagram has been trying to get Instagram users to adopt IGTV. Unfortunately, IGTV has struggled to gain adoption.
While Instagram has removed the IGTV button, they primarily did this because users have found the content in their Instagram Feed instead.
The good news is that you'll still be able to use the IGTV app or access it from the Explore page, promo stickers in Stories and a users profile tab.
If you're still wondering why you should use IGTV over YouTube, we would recommend asking your customers where they spend their time at. If they are on YouTube, focus on building a community there and test out IGTV so that when your audience is ready, you'll have some content for them.
You can read more about the IGTV button being removed from Instagram here.
StreamYard Adds Green Screen Support
In live video news, StreamYard has added green screen support
Why StreamYard Green Screen Support Matters For Your Business
We actively use and recommend StreamYard to anyone looking to run a live video show.
It is a powerful live-streaming tool that has continued to improve and add a host of powerful features.
If you're someone who wants to improve the quality of your live video content, green screens are the next step beyond a clean office or a step-and-repeat background.
It is a powerful live-streaming tool that has continued to improve and add a host of powerful features. Here's a look at the StreamYard green screen feature.
By using a green screen, you can quickly change the background of your live video. For example, you may want to display your logo or show a clean office (complete with employees walking in the background). Thanks to StreamYard and green screen technology, you can do this with StreamYard, a green screen and quality lighting. For this, we recommend the Elgato Green Screen and Elgato Key Light to help you quickly set up and light your green screen properly.
You can test out StreamYard and their green screen effect in your live videos here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Instagram adds SlowMo, Echo and Duo to Boomerang.
- Instagram is testing IG Direct messaging from the web.
- Facebook is buying Packagd, to improve their Facebook live video tools that they offer.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Descript.
Would you like a faster way to edit your audio files? With Descript, you can quickly record, transcribe, edit and mix your audio just by typing.
Here is a look at how Descript makes it easy to quickly record a podcast (or voiceover).
Descript can save you hours of time editing. You can use it free for up to 3 hours of speech or upgrade to the Producer for full audio and video editing for $10 per month.
Roland Go Livecast
The second tool that we have for you this week is Roland Go Livecast.
The Roland Go Livecast is a live video tool. If you primarily use live video from your mobile device, you will want to check out this device.
With the Roland Go Livecast, you can add multi camera support to your mobile device, such as your iPhone or Android device. It also has an XLR input so that you can use a high-quality microphone on your live broadcasts. You can also overlay basic text during your live video, quickly switch between cameras with the press of a button or record a video using the Roland Go Livecast, to upload separately at a later date (as a Facebook Premiere)
The Go Livecast is ideal for users who run a cooking show, teach music or share makeup tutorials.
If you need to bring in guests, you will want to look at another solution, as it does not currently support this feature. You can buy the Roland Go Livecast for $250.00.
Get the Roland Go Livecast for mobile live video streaming
That's it for this week's episode of Social Chatter.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our Facebook Page to find out what's new in social media news!