Social Snacks Episode 38: Facebook Premiere – The Ultimate Guide For Businesses And Marketers

Facebook Premiere Video - Featured

Social Snacks Episode 38: Facebook Premiere – The Ultimate Guide For Businesses And Marketers

How would you like to premiere a new video on your Facebook Page without using live video? With Facebook Premiere, you can publish and share prerecorded videos just like they were live!

While 82% of online audiences prefer live video over social posts, not everyone enjoys being on-camera. It can often make people feel uncomfortable.

Fortunately, with Facebook Premiere, you can get the benefits of going live on Facebook including scheduling, notifications, letting viewers subscribe to be notified, a 3-minute countdown timer, a Facebook Premiere badge and more, just by sharing a prerecorded video on your Facebook Page.

In addition, Facebook Premieres have another huge benefit over live video and that is that you can use monetization tools. These include such features as ad breaks, as well as branded content.

On this episode of Social Snacks, you will learn how to create and schedule your own Facebook Premiere videos. Let's take a look at how it's done!

What Is A Facebook Premiere?

Facebook Premiere is where you can share a prerecorded video that is similar to a Facebook Live video.

The major difference is that with Premiere videos, you pre-record them ahead of time and then schedule them to go live at a future date.

Creating and scheduling a Facebook Premiere video is easy. Here's how it's done.

How To Create Facebook Premiere Videos

Since you will be pre-recording your Premiere video, you'll need to use your own webcam, microphone and recording software.

This is the equipment that we currently use and recommend to record a Premiere video.

You can certainly use your own webcam and the built-in microphone. We use these tools for live video. They can also be repurposed for your Facebook Premiere content. They help ensure we get professional video and audio when recording our Facebook Premiere videos.

Facebook Premiere Video Tools


How To Schedule A Facebook Premiere

Once have your video equipment set up and connected, the next thing you need to do is schedule your Premiere video. Follow these instructions.

We've also included a video that details how to create and schedule your Facebook Premiere videos.


How To Use Facebook Premiere On Desktop


1. Go to the Facebook Page you want to schedule a Facebook Premiere on

2. Click share photo or video

Facebook Premiere - Step 1

3. Click upload photos/video

Facebook Premiere - Step 2: Upload photos and videos

4. Choose the video you want to Premiere

5. Click the Premiere option under Publishing Options > Posting

Facebook Premiere - Publishing options

6. Set the Facebook Premiere start time

Here, you can also customize the image for your Facebook Premiere.

Facebook Premiere - video publishing options

You can also customize the message that goes with your Facebook Premiere video and add any additional tags or keywords to help people find your video.

Facebook Premiere - Creating your video

7. Click schedule Premiere

People who follow your Facebook Page will now have the option to get a reminder when your Facebook Premiere goes live.

This is how a Facebook Premiere will show up to others.

Facebook Premiere - Get reminder

You've just scheduled your Facebook Premiere video!

If you need to delete a Premiere video that you scheduled, just go to the post and click on the … option and delete the post. You can also edit your Facebook Premiere video there as well if you need to make any adjustments.

When scheduling your next Facebook Premiere, rememberer these tips.

  • Premieres can be scheduled up to 7 days in advance
  • You must schedule a Premiere at least 10 minutes in advance
  • Facebook Premiere videos must be at least 30 seconds long
  • Videos must be 30 frames per second (fps) or less)
  • The maximum video resolution is 1920 x 1080p
  • The maximum file size for a Facebook Premiere is 10GB
  • The recommended filetype is MP4
  • The recommended video code is H264
  • The recommended audio encoding is AAC
  • Only videos that are new to the web are eligible for Facebook Premiere

You can read additional requirements here.

How To Use Facebook Premieres

If you're still confused about Facebook Premiere videos, here is what Facebook says about Facebook Premieres.

"Premiere is a video experience that lets you schedule and debut videos as live events. When your video is published, people will be able to watch and chat about the video together in real time. Afterward, the video is saved on your Page as a video post. All of the engagement gained during the broadcast is saved to the post."

Here are some examples of how to use Facebook Premiere prerecorded videos.

7 Facebook Premiere Examples For Businesses

1.Premiere A Movie Trailer

2. Launch A New Product

3. Premiere A New Music Video

4. Share New Videos From Your Favorite Creator

5. Publish An Original Facebook Watch Show

6. Launch A Workshop, Training Or Course

7. Hold A Q&A Session After A Facebook Watch Party

8. Schedule A Prerecorded Weekly Show


Common Questions About Facebook Premiere

Now that you've learned how to schedule a Facebook Premiere, here are answers to some common questions.

Can I Boost A Facebook Premiere Video?

Yes. To boost a Facebook Premiere video, launch Creator Studio.

Within Facebook Creator Studio, go to Content Library > Posts and select the Facebook Premiere post. Choose "boost post" to boost your Facebook Premiere video.

Who Can Create Facebook Premieres?

Anyone can create a Facebook Premiere video. Just keep in mind the requirements that we shared regarding the length of a video, file size, video resolution, etc.

Facebook Premiere vs Scheduled Videos: What Is The Difference?

Facebook Premiere videos will get a red PREMIERE badge. When you schedule a normal video, you won't get this badge.

In addition, Premiere videos get additional perks that live videos have, except that they are prerecorded. Scheduled videos do not get these benefits.

Can I Use Facebook Premiere For Groups?

No. At the time of writing this, Facebook Premiere video can only be used on Facebook Pages.

Does Facebook Premiere Work On Mobile?

No. At the moment, you have to schedule your Premiere video from the desktop version of Facebook.

Can I Use A Facebook Premiere to Schedule Pre-Recorded Videos to Facebook Groups or Other Social Media Channels?

No. If you need to live stream pre-recorded videos to another destination other than a Facebook Page, you cannot use a Facebook Premiere. Try Restream IO, OneStream Live or LivePigeon instead.

Over To You

You've just learned everything you need to know about creating and scheduling a Facebook Premiere video.

As you can see, Facebook Premiere videos combine many of the features of Facebook Live. You can schedule and promote your pre-recorded videos and build an audience without the hassles or pressure of a live broadcast.

Have you tried to schedule a Facebook Premiere and to see whether it works better for your business?

If you have additional questions or comments about using premiere, please let us know in the comments below.

About The Author
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.