28 May Social Chatter Episode 293: Instagram Engagement Insights, Measure Reels and Live Effectiveness Christian Karasiewicz | Christian Karasiewicz, Instagram engagement insights, Instagram Live Video, Junaid Ahmed, Sara Munro, Social media marketing talk show, Social media news, social media news 2021 | Instagram, Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail199 SharesShareTweetSharePinBufferWhatsAppEmail199 Shares Welcome to the 293rd episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Instagram Engagement Insights for Reels and Lives. We will also take a look at the following social media news topics. You can now boost LinkedIn Page and Event posts Pinterest launched Idea Pins. Instagram is looking into bonuses for Creators. New tool: ContentStudio, discover, curate and create content for social media. You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed Facebook Live shopping. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro, and guest, Junaid Ahmed. Social Chatter: Social Media Marketing Talk Show - Episode 293 Instagram Engagement Insights, Measuring Reels and Live Performance This week, we have Instagram engagement insights. You might think of these as analytics for Instagram. According to Instagram the new insights can "help creators and businesses better understand and evaluate their performance on the platform." For example, if you are creating Instagram Reels content, you'll see new metrics "including Plays, Accounts Reached, Likes, Comments, Saves, and Shares." If you are creating Instagram Live content, they will be "showing Accounts Reached, Peak Concurrent Viewers, Comments, and Shares." Instagram also says you'll start to see the new analytics in your Account Insights. Here is a look at the Instagram engagement insights. #Instagram is launching #engagement Insights for Reels and Lives, to "help creators and businesses better understand and evaluate their performance on the platform."#SocialChatter #SocialMedia #SocialMediaNews #InstagramNews https://t.co/zifKhKgYk0 pic.twitter.com/aRD5rHz1fc— Social Chefs (@socialchefs) May 26, 2021 In addition to the new engagement insights, Instagram is adding details to the reach in your Instagram account. You'll get a better breakdown about the content types and where you're reaching the most users at. Why Instagram Engagement Insights Matter For Your Business With Instagram engagement insights, you'll now have a better idea about the type of content that is performing on your channel (and what isn't). Rather than post and pray that your content will be seen and engaged with by your followers, you can use the data from your Instagram Insights, to help you create content that will work from the moment you share it on the gram. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. You can now boost LinkedIn Page posts. This is similar to Facebook's boost post button. Pinterest is making it easier to create video content on the platform with Idea Pins. Instagram is testing bonuses to reward Creators. How to Setup A Home Studio For Your Business This week, we talked with Junaid Ahmed about setting up a home studio. Here are the tips that he shared about this topic. What is more effective for generating leads and clients, video or written posts? This is a question so many of my clients ask because some find writing overwhelming and some feel resistant to going live. In my experience is it absolutely paramount to do both, because they serve two completely different purposes. With written posts, we have an opportunity to articulate our ideas and expertise to allow our audience to contemplate and resonate with our thoughts and concepts. Video allows our audience to observe us “in action”. Throughout the evolutionary process, humans develop trust through personal feelings, intuition and simply aspire toward one another. Verbal communication came so much later in our development, so about 70% of our communication is non-verbal, which means with video words are less important as it is more about observing and feeling each other on what I like to refer to as “personal energy” level. Because of its strength, that energy is likely to influence important decisions when it comes to working with or buying from us as opposed to our competitors. If we want the best results from social media, how often should we post? Frequency is indeed the name of the game when it comes to social media presence. But deciding on how much to post depends on a number of factors, the size of your audience and how engaged it is is one of those factors. Gary Vee’s video manager allegedly admitted to aiming at 250 pieces of content per day. But that number is insane if you are a small business with a few thousand followers. It is more important how often you are seen than the depth and quality of each piece of content you produce. The way you post on Facebook to market your business organically depends on where you are posting from. For example, on my personal profile (which I use the most for marketing my business) I post once a day, but I might post up to 6-7 stories in one day, especially if I am promoting something time-sensitive. On my business page, I have a lot of evergreen content automated, so there could be one to three posts a day, sharing a mixture of educational posts and guest appearances in larger publications and podcasts. It is very effective to use your business page for all sorts of educational livestreams that you want to be found easily or authority building interview series that you run on a particular day of the week. Such weekly lives can also be used as part of the advertising strategy to grow your audience and visibility with ads. If you have a Facebook group where you generate the majority of your leads, you can post more frequently, say 4 times a day, and use a combination of fun and value/educational content to keep the conversation going. The secret is to have a bank of short engagement-focused posts that you can tap into. I have even compiled over a thousand such posts and prompts as part of my Ultimate Visibility Kit so that my clients can easily add additional content without getting overwhelmed. Tool of the Week ContentStudio This week, we talked about ContentStudio. Do you struggle with creating social media posts for your business? Sometimes you're not sure where to find ideas. Maybe you're too busy running your business? With ContentStudio, you can choose to create content or curate from your favorite sources around the web and then schedule them out to your social media channels. Not only does this simplify the content creation process, but you can ensure you always have content going out on your social media channels so that your business or brand stays top-of-mind with customers. Here is a look at how ContentStudio can help you produce social media content faster. ContentStudio starts at $50 per month. It can help you easily create and schedule your social media posts, while saving you a lot of time to repurpose in your business. You can start streamlining your social media and content marketing with ContentStudio from the link below. Quickly create and curate your social media posts Wrap-up To sum it up this week, we discussed Instagram engagement insights for Reels and Live video content. With Instagram insights (also known as Instagram analytics), you'll be able to better understand your Instagram content and see which performs the best, so that you can produce more of what works on Instagram. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about Instagram engagement insights, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail199 Shares No Comments Comments are closed.