Social Chatter 251: Instagram Reels, A TikTok Competitor, What Marketers Need to Know

Social Chatter Episode 251: Instagram Reels, A TikTok Competitor - Featured

Social Chatter 251: Instagram Reels, A TikTok Competitor, What Marketers Need to Know

Welcome to the 251st episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Instagram Reels, Instagram Personal Fundraisers, Chirpty and more.

You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing.

If you missed the last episode of our social media marketing talk show, we discussed Instagram pinned comments.

Let's see what's new in social media this week with, Christian Karasiewicz and Jim Fuhs.
 

Social Chatter: Social Media Marketing Talk Show - Episode 251

 

 

Instagram Reels

Are you looking for an alternative to TikTok, which could soon get banned in the United States?

This week, Instagram confirmed they are rolling out Instagram Reels.

With Instagram Reels, their TikTok competitor, you will be able to create and post short, 15-second videos set to music or other audio, similar to TikTok.

Instagram Reels will also provide a set of editing tools similar to TikTok's. These include a countdown timer and tools to adjust the video’s speed.

Here is a look at Reels for Instagram.

 

They plan to roll out Instagram Reels, starting in August.

Why Instagram Reels Matter For Your Business

If your business has hesitated to move to TikTok because your customers are not there, Instagram Reels makes that move much more easy.

A majority of your customers are likely already using Instagram. By introducing Reels, this helps make the move much easier - they also won't have to sign-up for another platform.

In addition to being an alternative to TikTok, which should help squelch any issues most people have with TikTok, Reels will also give you access to more tools for creating short for videos for the gram.

Although Instagram Reels will not officially launch until August, this gives you time to develop a stronger Instagram strategy.

This way when Reels is available, your business can be ready to further engage with your audience on Instagram.

 

Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.

In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.

 

Tools

Chirpty, Twitter Interaction Circles

The first tool that we have for you this week is Chirpty.

Do you know which accounts you interact with the most on Twitter?

A quick way to find out is to use Chirpty.

With Chirpty, you simply enter in a Twitter account and you can see which accounts they engage with most often.

 

You can use Chirpty for free. If you want to skip the line, they charge $0.99 for Chirpty Hopper so that you can get your Twitter interaction circle faster.

Create a Twitter interaction circle

 

 

Telbee Vox

The second tool that we have for you this week is Telbee Vox.

Do you communicate with customers using voice or just over email?

With Telbee Vox, you can provide a way for customers to record voice messages to you from your website.

As a business owner, you can listen and respond using voice as well.

This way you can engage more with your customers, as opposed to treating them as just another shopper.

Here is a look at the Telbee Vox interface.

 

You can use Telbee Vox for free with up to 2 users. This gives you 60 vox minutes per month.

If you need more time, transcriptions and channels, prices start at just $12 per month per user.

Let your customers send you voice messages

 

 

Wrap-up

To sum it up this week, Instagram Reels, a TikTok competitor, will let you crate and post 15-second videos set to music or audio. With Reels, this is Instagram's chance to gain new users who might have to leave the TikTok platform.

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!

If you have any questions about Instagram Reels, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.
 

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.