Welcome to the 249th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Instagram Pinned Comments, the Instagram Shop Tab, Soundwhale and more.
- You can now pin Instagram comments.
- Instagram is testing fullscreen Instagram Stories.
- Instagram is replacing the activity tab with an Instagram shop tab.
- Facebook is shutting down its TikTok clone, Facebook Lasso.
- Collaborate on audio and music projects with Soundwhale.
If you missed the last episode of our social media marketing talk show, we discussed Facebook fan subscriptions.
Social Chatter: Social Media Marketing Talk Show - Episode 249
Instagram Pinned Comments, Highlight Comments For Followers
Do you need help managing the comments on your Instagram posts? With Instagram pinned comments, Instagram is allowing you to pin up to three comments to the top of your feed post so that you can better manage the conversation.
To use Instagram pinned comments, just swipe right on a comment to make the pin option available. You will see it next to reply, report and delete.
Here is a look at how Instagram pinned comments works.
Why Instagram Pinned Comments Matter For Your Business
You might find you want to keep certain comments at the top of an Instagram post. Or maybe you want to highlight positivity to your followers?
With pinned comments on Instagram, you can now highlight comments on a post and push down any negative ones.
As a business, this can be especially useful if you need to manage a crisis on your Instagram account.
Instagram pinned comments are rolling out to everyone. If you don't yet have it on your account, be sure you have updated your Instagram app to the latest version from your device's App Store.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Instagram is testing fullscreen Instagram Stories.
- The Instagram activity tab is being replaced with a new shop tab in the navigation bar.
- Facebook is shutting down Lasso, their short-lived app (and TikTok clone).
- Snapchat is launching 'shoppable AR' campaign with Gucci. You will be able to virtually try on shoes thanks to augmented reality.
Building A Community With Video
We talked with Brian Schulman about using video to build a community. Here are tips that he shared. Be sure to also check out the LinkedIn Masterclass that he shared.
How Has Video Helped You Build A Community?
Here are tips that Brian Schulman shared that helped him become one of the top LinkedIn video creators.
- Show up and be human.
- Engage and support, shine your light bright on others.
- Create. Tell stories to inspire others.
- Be consistent. Create a content strategy and calendar and get to work.
- Collaborate with others.
Brian also shared that you need to start with your why and recommends checking out the book, Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.
Applying For LinkedIn Live Video
If you want to give LinkedIn Live a try, you will need to apply. If you don't get approved, don't get discouraged. Follow these steps.
- Go Live on other platforms.
- Create native videos on LinkedIn.
- Engage on other live streams.
- Don't be discouraged. Repeat the above steps and re-apply.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Soundwhale.
Do you need to record a podcast? Maybe you need to sync the audio together with a video or want to review and edit your audio production?
With Soundwhale, you can collaborate with others without being in the same location using their audio collaboration software. Here is a look at how to use Soundwhale on your iOS device. It also works via a desktop/laptop.
You can use Soundwhale for free with the streaming option. If you need to record uncompressed audio over the network, synchronize the timeline of other software and more, prices start at $18 per month.
Collaborate on audio from anywhere
The second tool that we have for you this week is Pathable.
Do you need to run conferences, tradeshows and meetings? Pathable is a platform to help you run virtual, hybrid or in-person events.
Running events can be a complicated and stressful process. With Pathable, your business can offer rich, interactive events. You can even use their product to run your mobile events.
Pathable helps power events for companies such as Microsoft, SAP, TechCrunch, Yahoo!, the United Nations and many others. Prices for a small event start at $8,500, or events with less than 500 attendees.
Run professional events for your business
To sum it up, Instagram pinned comments can help you more easily manage comments that you receive on your Instagram posts. You will be able to pin up to three comments on a post to highlight a particular comment or to drown out any negativity.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!