Social Chatter Episode 248: Expanding Facebook Fan Subscriptions, What Marketers Need to Know

Social Chatter Episode 248: Facebook Fan Subscriptions, What Marketers Need to Know - Featured

Social Chatter Episode 248: Expanding Facebook Fan Subscriptions, What Marketers Need to Know

Welcome to the 248th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including expanding Facebook Fan Subscriptions, enhancements to StreamYard and Restream, advanced YouTube Analytics, Crello and more.

You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing.

If you missed the last episode of our social media marketing talk show, we discussed Facebook Live Producer updates.

Let's see what's new in social media this week with, Christian Karasiewicz and Jim Fuhs.

Social Chatter: Social Media Marketing Talk Show - Episode 248



Facebook Fan Subscriptions Add Ways For You To Make Money

Would you like to make money on the Facebook platform? Facebook is expanding Facebook Fan Subscriptions to enable you to make money from the Facebook platform.


The expanded Facebook Fan Subscription program will allow creators in Australia, Brazil, Canada, Mexico, Thailand, the United Kingdom and the United States that meets the subscription eligibility criteria (having 10,000 followers or more than 250 return viewers, and either 50,000 post engagements or 180,000 watch minutes in the last 60 days, as well as abiding by Facebook’s general monetization policies to sign-up to participate.

Keep in mind that Facebook will keep 30% from the fan subscriptions that you collect, once your business is approved.

In addition, Facebook is expanding the Facebook Stars program, which is a a virtual currency that fans can use to tip their favorite creators. Creators in Australia, Canada, Columbia, India, Indonesia, Italy, Spain, Germany, France, Malaysia, Mexico, New Zealand, Peru, Philippines, Taiwan, Thailand, the United Kingdom and the United States will now be able to participate.

Facebook is also offering additional ways beyond Facebook Fan Subscriptions to make money. These include advertising, including image and post-roll ads in short-form videos (60 to 180 seconds), as well as ads in live videos.

Why Facebook Fan Subscriptions Matter For Your Business

It can be difficult to monetize your Facebook presence. A lot of business owners think that having a large number of likes contributes to easy money. That, unfortunately, is not the case for most users.

By expanding the Facebook Fan Subscription program, you will have additional opportunities to generate revenue and make money for your business.

These include the following options.

  • Ads in Short-form Video - Facebook says that creators will now be able to monetize 60-180 second videos with image and post-roll ads.
  • Ads for Live Video - Facebook is also working on ad formats for live streams, such as mid-roll ads which play in the main screen while the stream continues in a smaller window.
  • Facebook in-stream video ads
  • New Ad Experiences - Facebook is working to increase overall payouts for video creators in Watch

Keep in mind that while they are expanding the Facebook Fan Subscription option to more creators, not everyone will have access to monthly recurring payments (Facebook fan subscriptions) or the Stars feature, which applies permanent overlays in your videos.

Here is a look at the Facebook Fan Subscription requirements.

"Creators and publishers must have an authentic, established presence on Facebook. To be eligible for all monetization features, this means having an established presence for at least 90 days. To gain access to in-stream ads, this also includes maintaining a sufficient follower base, indicated by your Facebook friends or followers."

If your business wants to take advantage of these new ways for creators to make money on Facebook, be sure to review the partner monetization policies. You can then apply for the Facebook Fan Subscriptions feature here.


Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.


In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.




The first tool that we have for you this week is Crello.

Are you looking for a Canva alternative to help you create graphics for your social media posts or blog content?

Crello is an easy to use online design tool and close rival to Canva.

With Crello, you can choose from over 500,000+ images to use in your projects and quickly buil;d your own visuals.

In addition, Crello gives you access to over 32,000 videos and animations.

You can try Crello for free. Plans start at just $7.99 per month for Crello Pro .

Create images and videos for your business




The second tool that we have for you this week is Mentimeter.

Are you looking for a PowerPoint alternative?

With Mentimeter, instead of spending hours putting together a PowerPoint presentation, you can quickly create more engaging and interactive presentations in seconds.

Your presentations and meetings can include Quizzes, Word Clouds, Q&A and much more. Here is a look at how to create your first Mentimeter presentation.


You can use Mentimeter for free. If you need to import presentations, want to add your own logo, or remove Mentimeter branding, prices start at $9.99 per month.


Create interactive presentations and meetings




To sum it up, Facebook Fan Subscriptions will give you new opportunities to earn money from your Facebook audience. Keep in mind, you do have to meet Facebook's requirements in order to gain access to fan subscriptions. Once you do though, you will now have additional revenue streams to help monetize and grow your business.

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!

If you have any questions about the expanding Facebook Fan Subscriptions, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.