21 May Social Chatter Episode 292: Facebook Live Shopping, QVC Shopping for Live Streaming Christian Karasiewicz | Christian Karasiewicz, Facebook Live shopping, Facebook Live Shopping Fridays, Facebook Live Videos, Home Shopping Network, HSN, Juliette Stapleton, Notify, QVC, Sara Munro, Social media marketing talk show, Social media news, social media news 2021 | Facebook, Social Chatter, Social Media Marketing | 0 ShareTweetSharePinBufferWhatsAppEmail95 SharesShareTweetSharePinBufferWhatsAppEmail95 Shares Welcome to the 292nd episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Facebook Live Shopping Fridays. We will also take a look at the following social media news topics. Instagram is rolling out prounouns to Profiles. Pinterest is working on live streaming. New tool: Notify, follow and receive notifications from your favorite creators about their latest content. You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed Twitter Tip Jar. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro, and guest, Juliette Stapleton. Social Chatter: Social Media Marketing Talk Show - Episode 292 Facebook Live Shopping, Think QVC or Home Shopping Network For Live Streaming This week, we have Facebook Live Shopping. Live Shopping from Facebook will be a series of "Live Shopping Fridays" that they are calling Facebook Live Shopping Fridays. The events begin on May 22 through July 2021. Some of your favorite brands, including Abercrombie and Fitch, Bobbi Brown, Sephora, Alleyoop and more, will be running live streams that viewers can shop from. Facebook Live shopping isn't a new concept. Amazon already runs Amazon Live, which we also use. Viewers can shop the products that are curated by users. pic.twitter.com/bQWmkEx5JN— Social Chefs (@socialchefs) May 20, 2021 The Facebook Live Shopping Fridays are designed for creators to showcase their products. For example, they might share "how-to" videos. Viewers can watch from Facebook and comment or ask questions. They can also lear more about the products being talked about on the live stream. Instead of going off to a website, customers can check out during the event or wait until after the live shopping episode has concluded. If you're following one of the brands that have Facebook Live shopping, you'll see an announcement in your News Feed or in some cases, get notified when an event is about to start. You can also check out the Facebook Shop tab for a schedule of upcoming live shopping events. These Home Shopping Network and QVC-like events will start rolling out in the United States this week. Why Facebook Live Shopping Matters For Your Business While live shopping is only available to a handful of brands at the moment, this is a pre-cursor of things to come. Remember, people often window shop before making a purchase. If your business is currently using live streaming, you should spend time watching how some of the brands in your industry execute live shopping. For example, watch their delivery, how they subtly mention a product, without doing a hard sell, and so on. In the meantime, if your business is interested in using Facebook Live shopping, but you don't have access, you can go ahead and apply to Amazon Live, to begin getting used to how it works to shop live. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Instagram has added the ability to display preferred pronouns on your account. Pinterest is holding their first live streaming event to demo Pinterest Live. How to Generate Leads With Social Media This week, we talked with Juliette Stapleton about lead generation with social media. Here are the tips that she shared about this topic. What is more effective for generating leads and clients, video or written posts? This is a question so many of my clients ask because some find writing overwhelming and some feel resistant to going live. In my experience is it absolutely paramount to do both, because they serve two completely different purposes. With written posts, we have an opportunity to articulate our ideas and expertise to allow our audience to contemplate and resonate with our thoughts and concepts. Video allows our audience to observe us “in action”. Throughout the evolutionary process, humans develop trust through personal feelings, intuition and simply aspire toward one another. Verbal communication came so much later in our development, so about 70% of our communication is non-verbal, which means with video words are less important as it is more about observing and feeling each other on what I like to refer to as “personal energy” level. Because of its strength, that energy is likely to influence important decisions when it comes to working with or buying from us as opposed to our competitors. If we want the best results from social media, how often should we post? Frequency is indeed the name of the game when it comes to social media presence. But deciding on how much to post depends on a number of factors, the size of your audience and how engaged it is is one of those factors. Gary Vee’s video manager allegedly admitted to aiming at 250 pieces of content per day. But that number is insane if you are a small business with a few thousand followers. It is more important how often you are seen than the depth and quality of each piece of content you produce. The way you post on Facebook to market your business organically depends on where you are posting from. For example, on my personal profile (which I use the most for marketing my business) I post once a day, but I might post up to 6-7 stories in one day, especially if I am promoting something time-sensitive. On my business page, I have a lot of evergreen content automated, so there could be one to three posts a day, sharing a mixture of educational posts and guest appearances in larger publications and podcasts. It is very effective to use your business page for all sorts of educational livestreams that you want to be found easily or authority building interview series that you run on a particular day of the week. Such weekly lives can also be used as part of the advertising strategy to grow your audience and visibility with ads. If you have a Facebook group where you generate the majority of your leads, you can post more frequently, say 4 times a day, and use a combination of fun and value/educational content to keep the conversation going. The secret is to have a bank of short engagement-focused posts that you can tap into. I have even compiled over a thousand such posts and prompts as part of my Ultimate Visibility Kit so that my clients can easily add additional content without getting overwhelmed. Tool of the Week Notify This week, we talked about Notify. Do you find it challenging to keep up with your favorite Creators? They're active on their website, along with their social media channels. Sometimes though, you don't always get notified when they post new content, even though you may have notifications enabled. Instead of guessing, let Notify app, help! Notify is a free download. Try it out, and start getting notified when your favorite Creators post new content. Get notified about content from your favorite creators Wrap-up To sum it up this week, we discussed Facebook Live shopping Fridays, Facebook's move into live shopping. With Facebook Live Shopping Fridays, you'll soon start to see brands offering shopping from Facebook Shops on the platform. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about Facebook Live Shopping Fridays, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail95 Shares
