07 Oct Social Chatter Episode 312: Reels on Facebook, A TikTok Competitor and Short Form Video Experience Christian Karasiewicz | Christian Karasiewicz, Facebook News, Facebook Reels, Reels on Facebook, Sara Munro, Social media marketing talk show, Social media news, social media news 2021 | Facebook, Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail55 SharesShareTweetSharePinBufferWhatsAppEmail55 Shares Welcome to the 312th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Reels on Facebook. You can also read, watch or listen to Social Chatter on our blog, YouTube channel or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed LinkedIn event management tools. Let's see what's new in social media this week with, Christian Karasiewicz and Sara Munro. Social Chatter: Social Media Marketing Talk Show - Episode 312 Reels on Facebook For iOS and Android This week, we're talking about Reels on Facebook. They're exactly what you may think they are, a TikTok competitor. You may also be familiar with them from Instagram. They're "entertaining video experiences and tools". This new short form video experience, is also referred to as Facebook Reels, which Facebook had been testing just a few months ago. Now anyone who is over 18 can create Reels on Facebook. Right now, you can find Reels on iOS or Android in your News Feed. They have a section dedicated to Reels content (they look like Stories). You can do some pretty creative things with vertical videos. For example, you can add audio from the Facebook music library, speed or slow down a video, add AR effects, timers, stitch clips together, access a green screen feature and much more. Here is a look at how Reels on Facebook work. So far, we seen some pretty creative Reels content. We liked this one. Why Reels on Facebook Matter For Your Business Reels on Facebook will help you reach your audience (and keep them engaged), provided you are creating entertaining videos. If you don't find yourself going out a lot, you can still create Reels at home. You would just want to have a tripod as part of your Facebook Live video tools. Chances are, you probably already have one. Just set up your mobile device and start creating Reels on Facebook. If you need some inspiration, feel free to check out other businesses or creators who are making content for Reels and dissect how they made them. In addition to creating Reels on Facebook, here are some things to remember about them. Reels can be discovered in News Feed, outside of your followers on your Facebook Page - so make them entertaining. Creators and group members can make and share reels in Facebook Groups. Admins can prompt members to share their Reels on Facebook. Instagram creators can have their reels video content recommended on Facebook. You can earn money with reels through the Reels Play bonus (invite-only) on Facebook and Instagram. Reels on Facebook will have full-screen and immersive ads between reels. Anyone can create reels from the top of their News Feed. The collect the information that someone filled in, and this information can show up in your CRM. As a business, you then just need to go through the information that is neatly listed and decide which customers to prioritize first. You'll not only be able to focus on the right customers from the LinkedIn event management tools, you'll also save a lot of time that you can put into other activities besides going through each form. Related Facebook Articles Facebook Group Experts Must-have Facebook Live Video Tools Facebook Live Tools for the web Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Facebook is testing Community Awards in Groups. Facebook brings cross-app chat features with Instagram. Clubhouse has added universal search, clips and replays. You can now apply for a professional Twitter profile. TikTok has launched an NFT collection. TweetDeck has rolled out a host of new updates, including better account management, the ability to clear tweets and more. Tool of the week: Ray-Ban Stories from Facebook. Wrap-up To sum it up this week, we discussed Reels on Facebook, a short form video experience. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about how to create Facebook Reels, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail55 Shares No Comments Comments are closed.