23 Dec Social Chatter Episode 323: Social Media In 2021, A Recap Of the Latest Trends Christian Karasiewicz | Christian Karasiewicz, Sara Munro, Social Media In 2021, Social media marketing talk show, Social media news, social media news 2021, social media recap | Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail54 SharesShareTweetSharePinBufferWhatsAppEmail54 Shares Welcome to the 323rd episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including new social media in 2021, a recap of the latest digital marketing trends from this past year. If you're new to Social Chatter, you can also read, watch or listen on our blog, YouTube channel or Alexa Flash Briefing. If you missed the previous episode of our social media marketing talk show, we discussed Facebook Professional Profiles. Let's see what's new in social media this week with, Christian Karasiewicz and Sara Munro. Social Chatter: Social Media Marketing Talk Show - Episode 323 Social Media In 2021, A Recap of the Latest Social Media News From The Past Year This week, we're talking about social media in 2021, a recap from your favorite social media channels from this past year. Here's a look at four key areas that happened on social media in 2021. Audio Rooms Live Video and Video Formats Helping Creators Inclusion, Accessibility and Safety on social media Here's a look at social media in 2021 for each of these, along with links so that you can learn more about each of them. Social Media Adds Audio Rooms One big trend in 2021 was that most social media platforms began to chase audio. Podcasts were not sufficient. Rather, they launched their own audio products to keep users on their platform. Here is a look at what social media platforms like Twitter and Clubhouse and more did to take advantage of audio. Twitter Spaces Facebook Live Audio Rooms Spotify Greenroom, A Clubhouse alternative Live Video and New Video Formats Another emerging trend on social media in 2021 was the push into live video. Specifically, a number of social media platforms began to offer live shopping capabilities, so that you could shop during a live stream. In addition, another emerging trend was that platforms such as Instagram, began to want to be more like TikTok. For example, they even went so far to declare they were no longer just a photo sharing site. One other emerging trend on social media in 2021, was that none of the platforms could settle on whether short or long form video was better. Ideally, we would recommend offering both. Short videos that link to longer versions tend to work best. Here is a look at some other video trends from 2021. Reels on Facebook Instagram revamps IGTV Instagram Reels adds text-to-speech and voice effects LinkedIn creator tools add LinkedIn Live video Supporting Creators A third trend that we started to see a lot of on social media in 2021 was support for Creators. This came in the way of guides and tools to help monetize across social media. Here is a look at ways Creators were supported. Clubhouse Payments Twitter Tip Jar Twitter Blue An Instagram affiliate program Facebook Bulletin YouTube Super Thanks Optimizing Pinterest Product Pins Meta created an AI tool to animated drawings from kids. Inclusion, Accessibility and Diversity On Social Media In 2021 One other major initiative on social media in 2021 was towards greater inclusivity, accessibility and safety. Social media platforms began to make the content more accessible through automatic subtitles that viewers could turn on or off. In addition, sites also started to provide updates to encourage users to take a break at times. Here's a look at some of the social media news from this past year around this area. Instagram Limits Instagram started adding pronouns, with other social media channels like LinkedIn also offering this option to users. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Adobe is launching Adobe Creative Cloud Express. TikTok is testing a Kitchen with real food. Instagram is adding new features including playback, Reels visual replies and embedding on third-party websites. Accounts to follow on social media: Work In Social They Said and Sippin Social Tea. Wrap-up To sum it up this week, we discussed social media in 2021, a recap of the latest trends from this past year on your favorite social platforms. If you have any additional questions, please share them with us in the comments below. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail54 Shares No Comments Comments are closed.