22 Jul Social Chatter Episode 301: How YouTube Super Thanks Can Help Monetize Your YouTube Channel Christian Karasiewicz | Christian Karasiewicz, Eddie Garrison, Sara Munro, Social media marketing talk show, Social media news, social media news 2021, YouTube monetization, YouTube Super Thanks | Social Chatter, Social Media Marketing, YouTube | ShareTweetSharePinBufferWhatsAppEmail440 SharesShareTweetSharePinBufferWhatsAppEmail440 Shares Welcome to the 301st episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including YouTube Super Thanks, a new way to help you monetize your YouTube videos. We will also take a look at the following social media news topics. Tweetdeck is getting a much needed update. YouTube is adding official health labels to videos. You can now send Soundmojis in Messenger. Instagram is expanding Insights data. Control Instagram content that you see with Instagram sensitive content controls. Pinterest now supports Arabic language. New tool: Exploding Topics, identify trends before they happen. You can also read, watch or listen to Social Chatter on our blog, YouTube channel or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed Facebook Group Experts. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro, and guest, Eddie Garrison. Social Chatter: Social Media Marketing Talk Show - Episode 301 YouTube Super Thanks, Another Way to Monetize Your YouTube Channel This week, we have YouTube Super Thanks. If you're a YouTube Partner and have monetization enabled on your account, you will begin to see a Supers tab. Super Thanks is the fourth addition to YouTube channel monetization on the video level. Initially, they started with Super Chat and Super Stickers and channel memberships. Now Super Thanks allows supporters to send funds and an animated gif that appears on screen. #YouTube expands Supers to "Super Thanks," offers more ways for Creators to monetize their channel.You can find this under your monetization tab in YouTube Studio.Details: https://t.co/W5ykaJRFOX#SocialChatter #SocialMedia #SocialMediaNews #YouTubeNews pic.twitter.com/U9mCt2wQge— Social Chefs (@socialchefs) July 21, 2021 This new feature will let your fans send you Super Thanks, to reward them for their great YouTube video content. Why YouTube Super Thanks Matters For Your Business YouTube Super Thanks provide you with yet another way to generate revenue from your YouTube channel. Fans watching YouTube videos can now purchase Super Thanks to express their gratitude and show support. They will see an animated GIF and, as an added bonus, get a distinct, colorful comment to highlight their purchase, which creators can respond to. Super Thanks is currently available at four price points between $2 and $50 (or local currency equivalent). Just like Super Chat and Super Stickers, Super Thanks does double duty for creators: keeping their connections with (super) fans meaningful, while also giving them a new way to make money. As a business owner, Super Thanks are a great way for fans to give back to Creators, for creating content that they can watch. One thing to keep in mind about YouTube Super Thanks, is that you might want to experiment with selling courses, one-on-one coaching and more, to see whether you'll generate more revenue from those efforts or the Super Thanks that fans send you. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. TikTok is launching new live streaming options, including registering for events, Q&A and more. Tweetdeck is getting updated after 10 years with a new look and enhanced features. YouTube is adding labels to videos to help identify official advice. Facebook Messenger added Soundmojis to messages. Instagram is expanding Insights data to 60 days. Instagram is adding sensitive content controls to help control what you interact with on Instagram. Pinterest added new languages and now supports Arabic. How to Be Productive With Your Social Media Management Social media can eat up a lot of time. This week, we talked about ways that you can increase your productivity when managing multiple social media accounts. This way you can get more of your time back. Here are the tips that he shared around this topic. How many social media accounts do you manage at one time? I currently manage 86 social media accounts across a variety of different industries. Those accounts range from Facebook Pages, Instagram, LinkedIn, Twitter, and Google My Business. The industries vary from locally owned small businesses all the way to national and international franchises. Each of these accounts have anywhere from 2,000 Followers to 100,000 Followers on any number of their accounts. I also do community management for all of them as well. Answering comments, direct messages and social listening to make sure they’re not missing any opportunities to engage with their audience. Do you use any tools to help you manage multiple accounts? Which tools? I do, yes. You’d go mad if you didn’t! I use Agorapulse to do everything these days. Their platform allows me to schedule, post, engage and monitor all the accounts I manage. It’s more than just a scheduling platform. They have great social listening tools as well as stellar reporting features that are highly acclaimed when I send those to the brands I work with. Where do you source other content to share on these accounts? It’s a combination of sources actually. I am on social media all the time so I can keep up with trends, both nationally and locally. I also follow a lot of other brands that are in the same industries to make sure we’re not missing out on anything that wwe could be using for the brands I work with. User Generated Content is also a near endless supply of content you can capitalize on. It doesn't always have to be images or videos their audiences post. It came in the shape of testimonials as well. I believe that many brands miss the mark on highlighting their audience and most dedicated customers by not creating content based around what they have to say about their brand. Pick a good (SEO-rich) name. Create group rules. Write out a marketing strategy, including goals for the community. Research other groups - by joining. Learn the member on-boarding process. Create files and resources to share with group members. Find a moderator, or two, who are willing to help you. Create content! Tool of the Week Exploding Topics This week, we talked about Exploding Topics. Exploding Topics is a tool to help you identify exploding trends before they take off. With Exploding Topics, it analyzes searches, conversations and mentions across the Internet. This can help find emerging trends and help your business launch products, content and more before the trend takes off. If your business is able to identify a trend before others, you can be first to market, or have content already prepared as people start to search for it. This can help to establish you as the industry expert on this trend. Companies such as Apple, Shopify, Slack and more. Exploding Topics is also available in a Pro Standard and Pro Complete version. These add additional reports, access to their trend database, team members and more. Prices start at $47 per month. Find exploding trends before they take off Wrap-up To sum it up this week, we discussed YouTube Super Thanks. With Supers, you now have yet another way to monetize your YouTube channel. Keep in mind that you might be able to earn more money in your business outside of YouTube monetization, such as Super Thanks, by selling online courses, training and one-on-one coaching, so consider testing these options out. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about YouTube Super Thanks, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. 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