01 Jul Social Chatter Episode 298: Facebook Bulletin, A Newsletter Platform Competitor to Substack and Twitter Revue Christian Karasiewicz | Christian Karasiewicz, Facebook Bulletin, Facebook newsletter, Mary Fain Brandt, Sara Munro, Social media marketing talk show, Social media news, social media news 2021 | Facebook, Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail25 SharesShareTweetSharePinBufferWhatsAppEmail25 Shares Welcome to the 298th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Facebook Bulletin. We will also take a look at the following social media news topics. YouTube Live is adding Participant Mode to control subscriber messages. Unlisted videos from 2017 on YouTube are changing in late July. You can now share tweets to Stories. Some Instagram users can now post from desktop. New tool: AirTable, build collaborative apps and create customized workflows for your business. You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed Spotify Greenroom. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro, and guest, Mary Fain Brandt. Social Chatter: Social Media Marketing Talk Show - Episode 298 Facebook Bulletin, A Newsletter Subscription This week, we have Facebook Bulletin. Bulletin is a newsletter subscription from Facebook. People will be able to subscribe to a host of famous Creators, including Malcolm Gladwell, Erin Andrews, Mitch Albom, Tan France and a host of others. With Bulletin, you will get articles, podcasts and more from hand-picked independent creators. This new feature is an entirely separate platform from Facebook. You won't need a Facebook account in order to subscribe; however, in order to sign-up, you need one to use Facebook Pay to buy a subscription or to join subscriber-only groups and live audio rooms associated with Facebook Bulletin. Here is a look at the Facebook Bulletin newsletter platform. #Facebook takes on subscription newsletters w/ standalone product, Bulletin. targets Substack, Twitter.They're partnering with Malcolm Gladwell, Adam Grant, Erin Andrews for the initial launch.#SocialChatter #SocialMedia #SocialMediaNews #FacebookNews https://t.co/prpmVq40wg pic.twitter.com/zCZ0Ke0emN— Social Chefs (@socialchefs) June 29, 2021 Here are a few interesting tidbits about Bulletin. It is currently rolling out in the United States (likely a test run). You can access Bulletin here. Why Facebook Bulletin Matters For Your Business While you won't be able to start writing for Bulletin, you can start consuming content. If you are familiar with Medium, Bulletin should look familiar - it's a lot like Medium, but offers subscription options like Substack and Twitter Revue. The best thing that you as a business owner can do with Facebook Bulletin at the moment, is to subscribe and watch what other Creators are sharing and the types of content they are creating. This can be a great opportunity to learn what they're doing and how you might be able to "borrow" some of their best practices and implement them into your own business. For example, you might look at the frequency with which they are sharing content, how long their articles are, and maybe even compare them to their own website, to see how much they differ (if any at all), and adopt some of their techniques and consider adjusting your own wording in your messaging. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. YouTube Live is adding participant mode to control subscriber messages. YouTube will be changing unlisted videos posted prior to 2017 to private as a security concern. You can now share tweets to Instagram Stories. Some Instagram users on PC and Mac can post to Instagram from desktop. Cultivating Connections In Business This week, we talked with Mary Fain Brandt about ways to cultivate connections in business through LinkedIn. Here are the tips that she shared about this topic. What does it mean to cultivate connections? It means put some effort in. Don't start by trying to sell them something. Think about it. You don't' get engaged on the first date, right? Why do you think someone would buy from you right out of the gate? People like to be courted when dating and when on LinkedIn we call that cultivating. What are some best practices to cultivate connections on LinkedIn, Facebook and other social media platforms? Don't sell! Get to know those in your network. Remember H2H: Human2Human. There's a person behind every profile on all the social media platforms. Treat them as such - a human being, not just a potential client. Why is it important to have a diverse network when growing your connections? Who wants a flat network that's only one dimensional? A diverse network will help you see things from different viewpoints and understand your audience's needs and wants better. What are two things viewers do today on their Profile, to better cultivate connections? Always send a personal note when sending out a connection request. I no longer accept friend request on Facebook unless I know the person or they message me as to why they want to add me. Same thing on LinkedIn. Tool of the Week Airtable This week, we talked about Airtable. With Airtable, you can store information in a spreadsheet, but make it easy for your team to read and understand. Additionally, you can use it as a database for your business - think a customer relationship management software (CRM). This can save your business money and time, while making it easier to find and access information about your business in one convenient dashboard. Here is a look at how Airtable works. You can use Airtable for free. If you need additional integrations or the ability to go back and look at past data, you can upgrade to Airtable Plus or Pro for $10 and $20 per month per seat. Get Airtable for your business (and save yourself time) Wrap-up To sum it up this week, we discussed Facebook Bulletin, a standalone product from Facebook. With Bulletin, you will be able to subscribe to some of your favorite Creators to get access to articles, podcasts, Facebook Live Audio rooms and more. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about Facebook Bulletin, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail25 Shares No Comments Comments are closed.