Can your customers view your restaurant’s menu online?
How about on your Facebook Page?
Sharing your restaurant menu on Facebook can make it easier for customers to quickly place an order when they don’t have a paper copy of your menu.
It can also reduce the time your employees spend reading menu items and prices to customers over the phone.
In this article, we’ll show you six ways to promote your restaurant menu on Facebook.
Ways to Promote Your Restaurant Menu On Facebook
1. Add your menu to your Facebook Page
One way to promote your menu on Facebook is to add it to your Facebook Page.
You can do this in just a couple of minutes. Here’s a video showing you how to add your restaurant menu.
Your restaurant menu will show up in the about section on your Facebook Page.
2. Tell your customers
This may seem like an obvious one but your customers don’t always know how to get to your restaurant’s menu.
Also, sometimes your menu can be difficult to find on your website without performing a Google search.
Consider posting a status update with a visual on your Facebook Page to let your fans know where they can find your restaurant’s menu.
If your menu is available in multiple places, include links to each one in your post and encourage your fans to use the save on Facebook feature. This way they can access your menu later on.
And don’t forget to tell customers who dine-in or order take-out that your menu is on your Facebook Page.
This can help drive more people to your page and grow your audience in the process.
3. Use pin to top on your Facebook Page
A third way to promote your restaurant menu on Facebook is to use the pin to top feature.
This will let you keep your restaurant menu at the top of your Facebook Page so that your fans can see it when they visit your page.
To do this, create a status update with an image of your restaurant menu along with a link to view it.
Next, follow these instructions to pin your post to the top of your page.
Now when your customers visit your Facebook Page, they’ll see your restaurant menu pinned to the top of your page!
If you change out your menu often, be sure to edit your post for the new restaurant menu.
4. Use Facebook Page Call-to-Action buttons
One of the best ways to promote your restaurant’s menu is to use Facebook Page Call to Action Buttons.
Here’s how they work.
In order to use call-to-action buttons, you will need to have your restaurant’s menu available on your website or available digitally.
5. Create a Facebook landing page tab
These tools let you create a Facebook landing page tab or a website landing page you can use to display and promote your restaurant's menu.
Here is an example of a Facebook landing page tab built with Shortstack.
If you want a fast solution, LeadPages includes over 50+ drag-and-drop templates you can use to quickly build beautiful landing pages to display your restaurant menu.
Each landing page can be added to your Facebook Page in just a couple of clicks.
If you want further customization, you can combine both tools to promote your restaurant menu on Facebook and encourage customers to sign-up for your email newsletter at the same time.
Note: Once you've added your restaurant menu to your Facebook Page, don't forget to tell your fans about it and include instructions on where they can find it.
6. Run Facebook Ads
One last way to promote your restaurant menu on Facebook is to run Facebook Ads.
While these aren’t free, they help you better target your content to the right customers.
For example, you can target fans who like other restaurant Facebook Pages and further refine your targeting for specific interests, restaurant locations and so on.
Don’t just look at your restaurant's Facebook Page as a place to share photos of your food items.
Take it up a notch and use it as an opportunity to promote your restaurant’s menu on Facebook.
If you haven't updated your restaurant menu in a while, this can also be a great way to ask your fans for feedback on which items they would add or remove from your menu.
Besides the ideas mentioned, can you think of some other ways you would promote your restaurant’s menu on Facebook?