Social Chatter Episode 96: Facebook Messenger Ads and Live From Facebook Spaces

Social Chatter: Episode 96 - Featured

Social Chatter Episode 96: Facebook Messenger Ads and Live From Facebook Spaces

Welcome to this week's episode of Social Chatter, your weekly social media marketing talk show where we cover the latest social media news from this past week.

Each episode of Social Chatter is available as a blog post or video.

Let's see what's new in social media this week with your hosts, Christian Karasiewicz and Nick Rishwain.

We're also joined by this week's special guest, Craig Carpenter, Founder of RELAY.
Craig Carpenter

Watch This Week's Social Media Updates


Facebook Messenger Ads Announced

In Facebook news, you can now run Facebook Ads in Messenger.
Why Facebook Messenger Ads Matter For Your Business

Are you looking for another channel to be able to reach customers and drive them further down your sales funnel?

This week, Facebook is rolling our Messenger Ads globally.

According to Facebook, "this means businesses of every size get a new tool for creating meaningful connections with customers and prospects."

Here is how Messenger Ads would work.

When a user is on Messenger, in their home tab, they might see an ad.

If they tap on the ad, they will be taken to the destination that was set up when Messenger Ads were created in Facebook Ads Manager or Power Editor.

As a business, you can choose from different campaign objectives such as audience network, with the traffic and conversion objectives and app installs objective coming at a later date.

Some additional things you can do with Messenger Ads are to re-engage customers, start a new conversation with them and much more.

We're excited to have new places available to businesses with Messenger Ads.

Remember, the normal Facebook Ads you are already running might not be the best for Messenger Ads, so be sure you spend time thinking of creative ways you can get the attention of your customers.

To read more Messenger Ads, go here.

Facebook Live From Facebook Spaces

Live from Facebook Spaces
This week, Facebook also announced the ability to go live in Facebook Spaces.

Why Live From Facebook Spaces Matters For Your Business

On the surface, having the ability to use live from Facebook Spaces looks amazing.

According to Facebook, "thanks to the immersive power of virtual reality, Facebook Spaces lets you feel like you're spending time with your friends in person — no matter where they are."

By using Facebook Live from Spaces, this presents your business with another opportunity to share moments with your customers. The only difference is you are using virtual reality.

As a business, this is an exciting new feature.

One way that we could see businesses utilize live from Facebook Spaces is to hold office hours or provide help in Spaces.

For example, someone could comment on a Facebook Page post and if you're using Facebook Spaces, you could feature their comments.

Here is what this might look like.
Pulling comments from Facebook into Facebook Spaces
While the idea of live from Facebook Spaces sounds promising, you also need to remember that you'll also have to have Oculus Rift along with a computer that can support it - these items can push the barrier to entry upwards of $1,000 or more.

For those of you looking to try out Facebook Spaces, there is a beta available in the Oculus store.

To read more about using live from Facebook Spaces, take a look at the official Facebook announcement.

Facebook Testing Paid Subscriptions With Publications

Also in Facebook news, they are testing paid subscriptions with publications.

Why Facebook Paid Subscriptions Matter For Your Business

Facebook is looking at a way to let people subscribe to publications such as New York Times, The Economist, Germany's Bild and more through Instant Articles.

Essentially, many of these well-known publications are looking to monetize their content on Facebook using a paywall or freemium model (offering something for free, but charging for additional levels of access).

Facebook is looking to help by testing paywall options, as well as giving them access to subscriber data so that they can learn more about their customers.

As a business, our recommendation is to continue creating quality content and not to focus so much on monetizing your blog content by putting it behind a paywall.

The more value that you can provide your customers, such as writing and giving away your blog content for free, the more you have a chance at strengthening your relationship with them, so that they're willing to sign-up for a paid membership when you offer one.

To read more about paid subscriptions with publications check out this article.

Instagram Business Kits

In Instagram news, a restaurant is giving out Instagram business kits.

Why Instagram Business Kits Matter For Your Business

The restaurant, Dirty Bones, is testing out a social media marketing concept - to give away Instagram business kits to customers.

The purpose of these kits would be to encourage customers who come in to dine at their restaurant, to take amazing photos and videos of their food and share them on their social media channels.

"The free kits contain a portable LED camera light, a multi-device charger, a clip-on wide angle camera lens and a tripod selfie stick for overhead table shots. The kits have been designed to provide Instagrammers with everything they need to capture the perfect Instagram shot."

Overall, this is a great idea if you own a restaurant in the casual dining space.

If you run a fine dining establishment, while we love the idea, encouraging customers to take photos to share on Instagram seems like it might be a bigger distraction.

As a business, I wouldn't limit these to being just for restaurants.

Imaging being in the retail industry.

You may want to consider having a few kits available for customers to take and share photos of a new outfit, jacket, piece of jewelry, shoes and more on their own channels or install a selfie-booth in your store.

Customers love sharing a new purchase with friends.

Your business would be providing a free and easy way for them to take a quality photo or video that you could then share on your own channels.

This seems like a win-win for many different types of industries.

Just be sure you keep things simple for your customers.

You can read more about the restaurant using Instagram business kits here.



In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.

Sticky by Prisma

Create visual content for your social media channels or blog with Stencil
The first tool that we have discovered this week is called Sticky by Prisma AI (iOS).

How would you like to create your own selfie-stickers in seconds?

With Sticky by Prisma AI, now you can.

Here's how easy the Sticky app works.

Simply launch the app.

From there, press and hold on the record button.

Sticky will use artificial intelligence to intelligently cut-out the background around your images.

From there, you can add some text and customize the size and color and save it to your device or share it on your favorite social media channels.

Now imagine that you are a business and you coach clients.

What if a client is making great progress?

Rather than send them an unrelated sticker, imagine the feeling a customer would have if they received one of you giving them a virtual high-five or thumbs up to congratulate them?

With the Sticky app, you can create your own series of selfie-stickers to use at your convenience to strengthen your relationship with your customers.

Sticky is available as a free download.

You can download it from the link below.

Download Sticky by Prisma  


Create Facebook bots with coding using Chatfuel
The second tool that we have for you this week is called Chatfuel (web).

Are you interested in creating Facebook bots for your business, but don't know how to write code?

With Chatfuel, you can learn how to create Facebook bots to help create an AI chatbot to support different areas of your business without any programming required.

By using Facebook bots in your business, your bots will recognize similar questions from users and help send them to a pre-defined answer.

This is just one of many ways that you can utilize Facebook bots in your business.

Chatful let's you create your own Facebook bots.

If you like, Chatfuel also offers services to make an AI bot for your business.

To create your first Facebook bot using Chatfuel, take a look at the link below.

Create a Facebook bot  


That's it for this week's show!

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our Facebook Page to find out what's new in social media news!

If you have any questions about of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.

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