15 Apr Social Chatter Episode 338: YouTube Search Insights, Identifying Video Content Gaps Christian Karasiewicz | Christian Karasiewicz, Dorien Morin-van Dam, Rocketbook Cloud Cards, Sara Munro, Social media marketing talk show, Social media news, YouTube Search Insights | Social Chatter, Social Media Marketing, YouTube | ShareTweetSharePinBufferWhatsAppEmail55 SharesShareTweetSharePinBufferWhatsAppEmail55 Shares Welcome to the 338th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including YouTube search insights. If you're new to Social Chatter, you can also read, watch or listen on our blog, YouTube channel or Alexa Flash Briefing. If you missed a previous episode of our social media marketing talk show, we discussed updates to LinkedIn Creator Mode. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro and guest, Dorien Morin-van Dam. Social Chatter: Social Media Marketing Talk Show - Episode 338 YouTube Search Insights, How to Identify Gaps In Your Video Content This week, we're taking a look at YouTube search insights. Search insights is a new feature coming to YouTube to help you see what others are searching for on YouTube, but also what your viewers are searching for on your own YouTube channel. Go to YouTube Studio (from the top-right corner). Click on Analytics (on the left). Then look for the research tab. You'll now be able to conduct your own keyword research. Keep in mind that some countries may not have access to YouTube search insights just yet - they're starting to roll it out. Here's a look at YouTube search insights, which you can find under the Analytics tab on your YouTube channel. #YouTube set to launch search insights to help you identify gaps in your video content. https://t.co/86jhtar47k#SocialChatter #SocialMedia #SocialMediaNews #YouTubeNews — Social Chefs (@socialchefs) April 13, 2022 Why YouTube Search Insights Matter For Your Business Search insights make it easy for you to conduct your own keyword research on YouTube. Start by searching for a term you want to try and rank for. You can see what others are searching for on YouTube. Once you've identified a keyword, you can then use Google Trends to see if it's a term worth creating a video about. Maybe it's not searched as frequently. Alternatively, you can also see what viewers on your own channel are searching for. YouTube will identify if this is a video content gap. At this point, you can click the three dots next to the keyword to save it for later. This way you have a list to work from as you begin to create more video content on YouTube. Rather than create YouTube videos you think your audience is interested in, you can use YouTube search insights to do research and identify the necessary video content gaps you have on your channel and make the videos your viewers are looking for. Related YouTube Articles Your YouTube Strategy For 2022 YouTube Live Shopping What are YouTube Super Thanks? YouTube Clips, what marketers need to know to succeed Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Instagram is rolling out improved messaging capabilities. Snapchat has added dynamic stories for faster publishing. LinkedIn published their Founders Guide to help you quickly move from concept to revenue in your business. YouTube is adding more accessible captioning features. Tool of the week: Rocketbook Cloud Cards. How to Conduct A Social Media Audit? We spoke with Dorien Morin-van Dam about how to conduct a social media audit to identify gaps in your business. Here are the tips she shared. What is a social media audit and why do they matter for a business owner? A social media audit is a snapshot. It includes your social media channels, but also your website. You want to make sure that everything needs to fit together. It’s a look at what is working, what is not, and identifying gaps you need to fill in your business. She recommends conducting a social media audit when things aren't working. If they are, you should run one every 3-4 months to make sure you're still on track. How do you do a competitor analysis? Ideally, you want to identify a minimum of 5 competitors. From there, look at which social media channels a competitor is using. How are they performing on those platforms? If they appear to be successful, are you also on those channels? Remember, your competitors are likely serving the same audience, so you want to be sure you are in alignment with them, but not necessarily copying the content they are sharing. Just like with a social media audit, if things don't seem to be working or you're not getting enough traction, it's time to do a competitor analysis. Wrap-up To sum it up this week, we discussed YouTube search insights, a powerful keyword research tool to help you identify gaps in your video content. If you have any additional questions, please share them with us in the comments below. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail55 Shares No Comments Comments are closed.