Social Chatter Episode 277: YouTube Clips, What Marketers Need to Know to Succeed

YouTube Clips, A New Type of Video On YouTube

Social Chatter Episode 277: YouTube Clips, What Marketers Need to Know to Succeed

Welcome to the 277th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including the ability to create short videos with YouTube Clips.

We will also take a look at the following social media news topics.

You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing.

If you missed our last episode of our social media marketing talk show, we discussed the new Instagram content publishing API.

Let's see what's new in social media this week with, Christian Karasiewicz, Jim Fuhs and guest, AJ Wilcox.

Social Chatter: Social Media Marketing Talk Show - Episode 277



YouTube Clips, A TikTok Alternative Video

This week, YouTube announced YouTube Clips.

With YouTube Clips, you can now create short videos that are between 5 and 60 seconds right from a YouTube video, and then share then on your favorite social media platforms.

In addition to being able to make clips from uploaded YouTube videos, you can also create clips from YouTube Live video content. When someone views your clip, you can bring them right into the livestream.



How to Create YouTube Clips

Remember, in order to create clips, you will need to be on desktop or an Android device (an iOS version is coming soon).

To make clips from YouTube videos, look for the scissor icon underneath a video that you want to create clips for.

When you click this icon, it will let you select the parts of the video that you want to make clips for. Just add a tile, and you can then share your YouTube Clips on your favorite social media platforms and more!


Why YouTube Clips Matters For Your Business

2021 has been a busy year for YouTube. Not only are they launching YouTube Clips, but they also added hashtag showcase pages to help you see which other channels are using a particular hashtag of YouTube thumbnail design.

With the new Clips feature, your business can create micro-content to repurpose on your other social media channels to drive people back to your YouTube channel.

This can be a great way to broaden the exposure for your YouTube content, while reaching new viewers.

Remember, with YouTube Clips, it is currently a manual process, so if you plan to be on YouTube Live and create clips during the broadcast, you can, but it might require help from a remote producer to ensure everything runs smoothly.

A better YouTube strategy might be to repurpose your videos afterwards into YouTube Clips, since you have to locate the right section of the video to share and add a descriptive title.


Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.





The first tool that we have for you this week is SavvyCal.

Do you need an easy way to schedule appointments? Instead of sending back-and-forth emails, trying to decide on a time, let SavvyCal help.

They can take the guesswork out of booking a YouTube interview, podcast and more.

Here is a look at how Castor uses SavvyCal.


SavvyCal compares to Calendly and Harmonizely.

You can try SavvyCal for free. Prices then start at $12 per user for the basic plan.

Quickly schedule meetings



Run the World

The second tool that we have for you this week is Run the World.

Do you need to convert your in-person conference or workshop into a virtual event?

Run the World can help you turn an in-person event into an online version, complete with networking.

Here is a look at Run the World.


You can use Run the World for free. Prices for the Pro plan, which result in lower charges per ticket, start at $79 per month.


Run your own virtual events




To sum it up this week, we discussed YouTube Clips, a way to create 5 to 60 second videos from pre-recorded or YouTube Live video content.

This new feature can be a great way to repurpose your videos from YouTube onto other social media channels.

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!

If you have any additional questions about how to get verified on Twitter, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.