Welcome to the 274th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including pages for YouTube hashtags.
We will also take a look at the following social media news topics.
- Swipe up links for LinkedIn Stories.
- Facebook Live enhancements for Workplace.
- TikTok has rolled out AR effects for iPhone 12.
- New tool: TastyLinks, quickly create hyperlinks for keywords across your entire website.
If you missed our last episode of our social media marketing talk show, we discussed the new Facebook Page redesign for 2021.
Let's see what's new in social media this week with, Christian Karasiewicz, Jim Fuhs and guest, Ramon Ray, an entrepreneur and Author of the book, The Celebrity CEO: How Entrepreneurs Can Thrive by Building a Community and a Strong Personal Brand.
Social Chatter: Social Media Marketing Talk Show - Episode 274
YouTube Hashtag Showcase Pages
This week, YouTube announced showcase pages for hashtags.
When you use YouTube hashtags in your videos, they will get curated into a page with other videos who are also using that hashtag.
Here is a look at how YouTube hashtag showcase pages look.
How Do I Access YouTube Hashtag Showcase Pages?
To view YouTube hashtag showcase pages, just use this URL format. "https://youtube.com/hashtag/YOURHASHTAG".
This will bring up the page from above. You can see approximately how many YouTube videos there are using that hashtag, along with the number of channels using it.
This can help you decide whether a YouTube hashtag is worth including.
Remember, you can only include three hashtags when writing your YouTube video description. If you include more, YouTube will only display the first three above your video's title.
Additional Benefits of YouTube Hashtag Showcase Pages
When you use hashtags in your YouTube video content, your videos can appear in show case pages.
In addition to added exposure for your videos, you can also use YouTube hashtag showcase pages to quickly see other types of YouTube thumbnails that videos like yours are using.
You can combine showcase page content with the tool, TubeBuddy to better optimize your videos so that they appear in search results. This can lead to considerable increases in views and possibly brand deals, as you drive more influence using your YouTube channel.
Why Do YouTube Hashtag Showcase Pages Matter to My Business?
When using hashtags in your YouTube videos, you can increase your reach and get your videos in front of a larger audience.
Keep in mind that you don't want to just use generic hashtags, such as "#socialmedia" or "#facebooklive," as these will have. a lot of videos also using them.
You may want to use your own hashtag. Remember, you don't own a hashtag, but you can own a hashtag if your videos show up as the primary videos on hashtag showcase pages.
You shouldn't have to do anything to get YouTube hashtag showcase pages. Now it's up to you to develop a hashtag strategy for your business and incorporate them into your videos.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Employees can now go Live with multiple presenters in Facebook Workplace.
- TikTok added AR effects for Apple iPhone 12.
Increasing Exposure With Hashtags
YouTube hashtag showcase pages help enhance your discoverability.
We talked with Ramon Ray about ways you can build a community with existing people you know, but also people you don't. These are the tips that he shared.
What Does It Mean to Build Community?
Building community is about building relationships.
Give freely. Don't expect anything in return.
As you help others, you start to build relationships and in-turn, build a community of people because of your goodwill.
How Can Someone Quickly Build a Community?
Building community can come in many different forms. It's also something you have to work at. It doesn't happen overnight.
You can use tools such as YouTube hashtag showcase pages to not only find out which hashtags you should use, but also help you identify people to network with.
This could include reaching out for a collaboration, an interview, or just to meet someone new.
The first tool that we have for you this week is TastyLinks.
Do you need to quickly create links across your website for specific keywords?
Rather than go through each article and page on your website, you can use TastyLinks to quickly do this (and more).
With TastyLinks, you can hyperlink keywords, create a URL redirect for a live video show and much more, in seconds!
Here is a look at how TastyLinks works.
TastyLinks starts at $49 per website.Automagically link keywords on your website
The second tool that we have for you this week is Unscreen.
Do you need to quickly remove the background of a video?
Rather than hire a video editor, which can be expensive, just run the video through Unscreen.
You can then replace the background in a video, use it in another project and much more.
Unscreen starts at around $2 per minute.Remove the background from your videos
To sum it up this week, we discussed YouTube hashtag showcase pages.
You'll be able to get a better idea about which hashtags to use for your YouTube videos.
The YouTube hashtag showcase pages will also help you see what types of thumbnails others are using so that you can improve your own.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!