Welcome to the 273rd episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including a new Facebook Page redesign, which should help improve the experience for you and your customers.
We will also take a look at the following social media news topics.
- Facebook Groups add engagement alerts.
- Google is testing shorts in search results.
- Hopin is acquiring StreamYard.
- New tool: GlockApps helps you pinpoint email issues before you hit send.
If you missed our last episode of our social media marketing talk show, we discussed how to apply for Twitter verification.
Social Chatter: Social Media Marketing Talk Show - Episode 273
A Facebook Page Redesign For 2021
This week, Facebook announced that they will be redesigning your Facebook Page in order to improve the overall experience.
With the new Facebook Page redesign, there is quite a lot that will be changing over the coming months on your Page.
Here is a look at changes happening because of the Page redesign.
- A redesigned layout, so that it's easier to use
- Facebook Page likes become followers
- Dedicated News Feed for Pages to join conversations, trends and meet fans
- Easier navigation between profiles and Pages
- Task-based admin controls for Page roles
- Safety features to detect impersonators and more
How Do I Get the New Facebook Page Redesign For 2021?
The new redesign is starting to roll-out to Pages, and should be out to everyone in the coming months. In the meantime, it would be a good to review who has access to your Facebook Page in Settings and to also determine if there are people on your team that need full access to your Page, or just need individual tasks assigned to them.
Why Does the Facebook Page Redesign Matter to My Business?
On the surface, a lot of the new updates coming to Facebook Pages in 2021, seem like cosmetic changes. There are a few useful ones though. For example, instead of focusing on collecting likes, your business should focus on building a strong community on your Facebook Page, by getting them to follow your Page.
This helps ensure they want to receive your updates that you publish.
The Facebook Page redesign is also adding a separate News Feed for Pages. This is a great opportunity for your business to engage without selling in other communities.
Remember, you shouldn't always jump right into trying to make a sale. Instead, some people want to know the people they are connecting with. Don't be afraid to engage as your Profile and then transition to your Page at some point, but not always immediately.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Facebook Groups have added engagement alerts for Admins.
- Google is testing displaying Shorts from TikTok and Instagram Reels in search results.
- Hopin has acquired the live streaming software, StreamYard.
How the Facebook Page Redesign Enhances the Experience For Your Audience
We talked with Juliette Stapleton about the new Facebook Page redesign and how businesses can use these changes to build a better experience for their followers. These are the tips that she shared.
Facebook Page likes are now followers. Does this number matter?
It is all about trust. When the audience gets to experience the real people behind the brand - they perceive it as more trustworthy. When those people also act as thought leaders, creating deeper connections between their personal story, their life's mission and the business they represent, the real magic happens. (Steve Jobs leveraged the power of his personal brand and media as a thought leader to build great trust and loyalty to Apple as a brand, but it was being inspired by his vision and wanting to belong to his tribe that contributed to a lot of business).
It can be as simple as setting up your personal profile on Facebook to post some inspirational insights into your journey as an entrepreneur and behind the scenes details into your journey as an entrepreneur, while connecting to potential leads and decision-makers, building that personal connection that underpins so many big business decisions.
How can a Facebook Page leverage the new News Feed for Pages in the Facebook Page redesign?
This is where profile marketing really works on Facebook. Unlike other platforms where there is no separation between a place of business and a personal space, Facebook makes actively engaging with followers a little difficult for Business Pages. You cannot start the conversations. You cannot connect to potential leads, like on LinkedIn, but you can do it all from your personal profile and you can create a strategy where your personal profile.
For example, Daniel Glickman, who was a CMO for Wave.video, built huge visibility with his personal profiles on social media (including his personal profile on Facebook) and his podcast connecting to influencers who could create collaborations and promote the product even more. He was extremely present in Wave.video's Facebook Group, connecting to members, creating livestreams and bringing valuable guests on for engaging interviews. He has since moved to StreamYard and can use the network he has already built to successfully raise awareness and generate more customers for the product.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is GlockApps.
Are you getting a low open rates on your emails that you send?
Instead of spending money on an email marketing service, and continuing to send emails to subscribers who are not opening them (or even seeing them), you need to consider using GlockApps.
With GlockApps, can help pinpoint your specific email issues so that you can fix them and improve your chances of getting in front of your customers.
GlockApps can help with domain reputation, IP issues, and more.
In addition, you can learn about deliverability issues such as the placement in an Inbox, reputation management and more, all prominent areas that can hinder your email marketing.
GlockApps starts at $59 per month for their basic plan, which provides up to 6,000 deliverability reports per year. You can upgrade to their business plan for $97 per month.Pinpoint email issues before hitting send
The second tool that we have for you this week is CuePrompter.
Do you struggle with remembering your lines when recording videos for a Facebook Page video?
Maybe you're trying to go live on YouTube and keep messing up your deliverability?
If you need a teleprompter, check out CuePrompter.
You get access to a free teleprompter that you can use when recording videos for your social media channels, training courses and more.Use a teleprompter for free
To sum it up this week, we discussed the new Facebook Page redesign for 2021.
A lot is changing to improve the experience on Facebook for your business and for your followers.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!