Welcome to the 348th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Instagram Creator Marketplace.
If you're new to Social Chatter, you can also read, watch or listen on our blog, YouTube channel or Alexa Flash Briefing.
If you missed a previous episode of our social media marketing talk show, we discussed Meta video changes.
Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro and guest, Beth Ziesenis.
Social Chatter: Social Media Marketing Talk Show - Episode 348
Instagram Creator Marketplace, How to Make Money With An IG Account
This week, we're taking a look at Instagram Creator Marketplace.
IG Creator Marketplace, is a place to discover influencers to work with.
In the following example, you can see that advertisers can search by username or keyword to find creators to partner with.
In addition to being able to locate creators to work with, you can also filter results based on gender, age, state, and interests.
There is even a way to filter based on their audience.
Here is a look at Instagram Creator Marketplace.
#Instagram is launching a Creator Marketplace - invitation only though! #SocialChatter #SocialMedia #SocialMediaNewshttps://t.co/XlRytYkCwm pic.twitter.com/zLpU3CGgE4— Social Chefs (@socialchefs) July 21, 2022
Keep in mind that creator marketplace is invite-only in the United States at the moment.
Why Instagram Creator Marketplace Matters For Your Business?
IG Creator Marketplace should be a great way to identify top influencers to hire and work with. In addition to making it easier to discover creators to work with, you can also see their average reach and what percentage of their accounts engage.
This is important because you can quickly find influencers who help move the needle and might be able to help your business.
If you're looking to join the Instagram Creator Marketplace, while it's invite-only at the moment, you can begin to craft a high-quality bio on your Instagram account, and up the content you are sharing, to help attract advertisers to want to reach out to you.
Keep in mind, if you are looking to hire someone from the Creator Marketplace if your budget doesn't allow it, it might be best to start on the lower end, and then gradually build up to working with other larger influencers and creators over time.
Related Instagram Articles
- Instagram Reels text-to-speech and voice
- Instagram Desktop, How to post from your Mac or PC
- Instagram TV
- Instagram Limits for comments and DMs
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Instagram launches searchable maps.
- You can now boost Instagram Reels.
- Facebook is set to allow you to have up to 5 profile identities.
- Snapchat has launched Snapchat Desktop.
- Tool of the week: Nerd365: A Year of APP-ortunities to Upgrade Your Life.
How Can You Get Better With Technology?
While technology can help propel us forward, by making things easier, it can also hold us back.
This week, we talked with Beth Ziesenis about ways you can upgrade your toolkit, when you’re fearful of technology. Here is what she shared.
How can people take bite-sized steps to upgrade their technology toolboxes?
First, you need to figure out how you're looking at technology. Are you a wow person, meaning you immediately jump on it and discover how it works?
Alternatively, you might be a wait type of individual. This is someone who waits for it to come out and then figure out how it can help improve their life.
Lastly, there are the what types of individuals. These are people who don't understand the technology and never fully adopt, to see how it can help them.
What keeps people from embracing new technologies?
Technology can be a scary thing. Here are some ways to help you embrace it better.
- Avoid overwhelm. One way it to listen to trusted sources, not what shows up at the top of search.
- Determine what you fear about technology and use it to find solutions.
- Remember, time will never come. You have to make the time if you want to figure out how technology can help you.
To sum it up this week, we discussed Instagram Creator Marketplace, a way to discover Creators to promote your businesses products, goods or services. Should you need help with your Instagram account, feel free to contact us.
If you have any additional questions, please share them with us in the comments below.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!