Welcome to the 347th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Meta video changes.
If you missed a previous episode of our social media marketing talk show, we discussed how to schedule Facebook Stories and Reels content.
Social Chatter: Social Media Marketing Talk Show - Episode 347
Meta Video Changes, What You Need to Know As A Creator
This week, we're taking a look at Meta video changes.
Here's a look at what is changing across Meta-owned properties.
The first cange that Meta is making is that you'll no longer be able to schedule a Facebook. They're eliminating this feature entirely on August 22, 2022.
One solution to premiere videos is to use a live streaming tool, such as StreamYard, where you can schedule pre-recorded videos and have them go live on Meta properties, such as Facebook.
Here is a look at that announcement.
Another Meta video change is that you'll soon be able to schedule Instagram Reels using third-party social media management tools.
This should be very helpful if you prefer to work from a computer. Sometimes it can be difficult to work off a mobile deice.
By adding third-party Reels scheduling, you can create them on mobile (if that is your preferred way to make Reels video content), or build them in your favorite desktop application, and then schedule them using social media management tools.
Here is a look at this change coming to Instagram.
— Social Chefs (@socialchefs) July 7, 2022
One last Meta video change is that Instagram has shared a guide to help you create better Reels content.
It's no secret that Meta is encouraging you to create short vertical video; however, sometimes you may need help as a Creator.
This guide can be especially helpful when trying to create Reels content to grow your brand.
At the same time, what better way to learn how to make better video content than directly from Meta? The tips they share can also be applied to other Meta-owned properties, so be sure you take notes.
Here is a look at that guide.
Why Meta Video Changes Matter For Your Business?
While Meta is making changes to how you can create video, don't let this deter you.
For example, if you haven't reviewed your video creation process in a while, this could be a great time to do that and make some adjustments.
If you have been frustrated with a complicated process for creating and scheduling Reels content, these enhancements from Meta, should make this process much easier for you. Just remember that some scheduling tools haven't yet added Reels support, but they should very soon.
Lastly, if you've found creating short form video content difficult, be sure you're always learning and experimenting. We've gathered some great tips from this week's guest, Juliette Stapleton, on creating video. You can check them out below.
Related Facebook Articles
- Facebook Group Tools
- Reels on Facebook
- Meta, The New Facebook Parent Company
- Ray-Ban Stories From Facebook
- Facebook Live Audio Rooms
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Twitter rolling out longform Notes feature.
- Start Twitter Spaces from the Tweet composer or Retweet menu.
- Facebook is adding more Group engagement options.
Easier Ways to Create Video Content
We spoke with Juliette Stapleton about the video creation process and how you can make it easier on yourself.
Here are some tips that she shared.
Which Is Better, Videos Or Written Posts?
When deciding what format to choose for your content, it is important to ask yourself, what is the main purpose of this piece? If it is communicating your message clearly, perhaps shifting a belief, or making a point that may require some contemplation on behalf of the reader, then long-form written content is what you may want to choose. Here you get a chance to really articulate your point in a way that can be consumed slower and revisited in a very convenient way. But keep in mind that when consuming your written content, the reader is "left on their own with their thoughts." Adding a photograph is great to create more association with your written posts and you as a personal brand, but if you want to really convert your readers into followers, written posts are just not enough.
Remember, video is less about what words you use to express yourself and much more about the non-verbal communication - the tone of your voice, your gestures, facial expressions - your general "vibes" that can instantly add the TRUST into the Know, Like & Trust formula.
This creates an instant connection to you as a person and elevates your brand above your competition because, at the end of the day, people prefer doing business with people they like and look up to.
How Do You Stay Consistent On Social Media Based On Your Energy?
When we discuss the topic of showing up consistently, we are really talking about having access to consistent creating energy. Often we refer to it as "the flow." And this is something that is not available to everyone at all times.
Creativity is a luxury, and it is important to make sure that our energy is not wasted on things that do not matter or tasks that are "keeping us busy" but do not make any difference in the long run. For example, if someone does well on Instagram or TikTok, this does not mean that everyone needs to "jump on that bandwagon" unless you know for sure that your audience is the kind of people who actively use this platform in their everyday life.
It is always a choice of where people that you attract like to hang out, determining if that is also the place/format that you want to spend time and energy on, and evaluating how important it is for your bottom line. Eliminating formats that do not feel aligned and focusing on content that you actually enjoy creating is key to using your creative energy productively and efficiently. Building a library of your best content that you can reuse will help you appear consistent and open the space in your schedule to recharge and reconnect with your flow.
To sum it up this week, we discussed Meta video changes and how they'll impact you as a Creator. Remember, it's always a good thing to update your social media strategy. Should you need help with yours, feel free to contact us.
If you have any additional questions, please share them with us in the comments below.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!