Welcome to the 272nd episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including Twitter verification in 2021, and what you need to know.
We will also take a look at the following social media news topics.
- YouTube is testing Shorts in the main YouTube app in some accounts
- New creative tools are being added to Reels and Stories.
- New tool: ClipChamp can help you edit, compress and convert videos.
If you missed our last episode of our social media marketing talk show, we discussed how to shop Instagram Reels for creators and businesses.
Social Chatter: Social Media Marketing Talk Show - Episode 272
Twitter Verification, How to Get Verified On Twitter
This week, Twitter announced that they will be relaunching Twitter verification.
Under the Twitter verification program, Twitter can enable verification on an account. They can also remove it on one that already has it if they repeatedly violate Twitter rules or haven't followed the new guidelines for verification.
To get verified on Twitter, you will need the following.
- A verified email address or phone number
- A profile image
- A display name
Twitter had this to say about verified accounts.
We'll begin enforcing this policy on January 20, 2021, which is also when we'll begin automatically removing the verified badge from inactive and incomplete accounts.
How to Get Verified On Twitter
To get Twitter verification, you will need to apply according to Twitter.
We are excited to relaunch public applications for verification in 2021 through a new, self-serve application process that will be available on the Account Settings page on the web and in-app. The process will include asking applicants to select a category for their verified status and confirming their identity via links and other supporting materials.
We plan to use both automated and human review processes to ensure that we are reviewing applications thoughtfully and in a timely manner. We also plan to give people the option to share demographic information after completing the new verification application so that we can better measure and improve the equity of our verification process. We'll share more details about the application process soon.
Why Twitter Verification Matters For Your Business
Twitter verification can help add credibility to your account.
Having a blue checkmark or verified icon, does not mean your business will start generating business. It can lead to new opportunities, including being asked to be on livestreams, podcasts, featured in blog posts and more.
Eventually, being Twitter verified can start to generate paid opportunities because you're a verified, potentially credible source, rather than a bot.
Twitter has had a banner year. Not only did they launch Fleets, but when they roll out their program for verification, it should give them momentum to build upon in 2021. For now, while you cannot apply to get verified just yet, you can go ahead and prepare your account so that when you can you are ready for Twitter verification.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- YouTube is testing Shorts, their alternative to TikTok.
- Instagram Reels and Stories are adding new creative tools and watermarks to your content.
The first tool that we have for you this week is ClipChamp.
Video should be an important part of your marketing strategy, but what do you do if you are not a video editor?
Rather than pay others to create videos for you, you can do your own editing yourself using ClipChamp.
ClipChamp features an easy-to-use editor. When you are finished, you can quickly compress your videos so that they load fast for your viewers and then convert them to different formats using just one application.
Not only is this a significant way to save time, but you won't have to use multiple programs to do different parts of your video project.
With ClipChamp, you can create videos from scratch, for Facebook video ads, YouTube videos, video intros, Facebook cover videos and much more!
ClipChamp is available for free (for 480p exports). If you need to export videos at higher quality, such as 720p or 1080p, you will want to upgrade to their Creator or Business plans, which start at $9 and $19 per month.Quickly create and edit professional quality videos
The second tool that we have for you this week is Social Remix.
Do you find yourself running out of time to create social media content?
Between writing blog posts, recording podcasts, and jumping into live streaming, social media posts might take a backseat.
Fortunately, there is a new tool that can help you turn blog posts into 30 days worth of social media content. It is called Social Remix and is from our friends who make Social Warfare, a tool to make sharing content easier and better.
With Social Remix, you enter your primary hashtags, images, and accompanying text. In seconds, you can have social media posts from your written content.
Here is a walk-through on using this tool.
Social Remix is in beta and is free to use for now.Turn blog posts into social media content
To sum it up this week, we discussed Twitter verification and how to get verified in 2021.
Remember, you will have to get your account in good standing and then apply for verification when it rolls out in early 2021.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!