- Twitter Fleets (disappearing Twitter Stories) are being tested.
- Cross-post Facebook Stories to Instagram.
- Facebook Messenger for Mac
- Google Assistant can now read web pages to you.
- WhatsApp Dark Mode is available for iOS and Android.
- You can now compare YouTube Analytics side-by-side.
- TikTok adds reporting to Creator Marketplace.
- Braintoss, an Evernote alternative.
We also talked about LinkedIn Stories and a Facebook Messenger redesign for 2020 last week on Episode 231.
Social Chatter: Social Media Marketing Talk Show - Episode 232
Twitter Fleets, Disappearing Twitter Stories
In Twitter news, they are currently working on Twitter Fleets, also known as Twitter Stories.
Twitter Fleets are currently being tested in Brazil. Right now, they won't be able to receive likes, retweets or replies and will disappear in 24 hours.
One other interesting feature of Twitter Stories is that Fleets won't show up in search or Moments or even someone's Twitter feed. You also cannot embed them on an external website.
Why Twitter Fleets Matter For Your Business
Twitter Fleets, also known as Twitter Stories, should look similar to Stories that you currently see on Facebook and Instagram.
Right now, they are at the top of your feed - that could change whenever they get released.
With Fleets, you will have the same Stories experience like you have on other social media platforms.
As a business, you could take advantage of Twitter Stories by first, building a community and then share quick snippets. Keep in mind, you don't have to post something every hour of the day to Twitter Fleets.
Facebook Stories Cross-posting To Instagram
In Facebook news, they are working on the ability to cross-post Facebook Stories to Instagram.
If launched, you will be able to share your Facebook Stories to Instagram.
Why Cross-Posting Facebook Stories to Instagram Matters For Your Business
By adding the ability to cross-post Facebook Stories to Instagram, you should be able to save time - one less platform to come up with content for.
Keep in mind, this also potentially signals bigger changes coming to both Facebook and Instagram - convergence.
As a business, continue to build a community of loyal followers who will follow you regardless of which social media platform you are on.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- WhatsApp is launching dark mode for iOS and Android.
- TikTok added reporting features to Creator Marketplace for real-time insights into influencer campaign views, engagement rates, engaged audience demographics and more.
- Creators can now compare YouTube analytics side-by-side.
- Google Assistant can read complete web pages to you.
- Facebook is working on Messenger for Mac.
- Facebook publishes best practices for designing great Messenger experiences.
- Facebook rolled out a Community Accelerator, a six-month program for community leaders providing training, mentorship and funding to help them grow their communities.
- Facebook has banned ads and commerce about selling medical face masks.
Update: We're banning ads and commerce listings selling medical face masks. We're monitoring COVID19 closely and will make necessary updates to our policies if we see people trying to exploit this public health emergency. We'll start rolling out this change in the days ahead.
— Rob Leathern (@robleathern) March 7, 2020
How Your Business Can Build Trust With Customers
This week on our social media marketing talk show, we also invited Ai Addyson-Zhang, founder of Classroom Without Walls, to share tips on how to build trust with customers.
Here are the tips that she shared.
- Humanize your brand. People do business with people.
- How should you build trust with your audience? Authentic giving is a great way to build trust. For any business, there are pretty much three things that we can give away, including time, knowledge, and money/resources. I have done all of them which has really helped grow my business. For example, i go live at least twice a week and I teach my heart out. My audience loves it.
- Social media is a tool. It is not the end goal in itself. Use it to grow your business. Don't get lost in the rabbit hole.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Metricool.
Metricool is a data and analytics tool. .
With Metricool, you can quickly review your metrics, plan your content and manage online ad campaigns that you are running.
You can use Metricool for free on one Metricool profile. If you need additional profiles, prices start at $12.99 per month for 10 Metricool profiles.
Manage your metrics and plan content easily
Do you struggle with having too many things in your head? For example, you have ideas for a new YouTube video, customer demands, social media posts to respond to and so forth.
With Braintoss, you can quickly capture these tasks by recording a note, snapping a photo, or simply entering text.
If this seems familiar, Braintoss is similar to Evernote.
One of the main differences is that Braintoss is just $1.99 and see's itself as an Evernote companion.
That's it for this week's episode of Social Chatter.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!