We also talked about the Facebook Creator Studio app and how to schedule Instagram comments last week on Episode 230.
Social Chatter: Social Media Marketing Talk Show - Episode 231
In LinkedIn news, they are currently working on LinkedIn Stories.
While you may be used to Stories on other platforms, LinkedIn is trying to be different with how they implement Stories, especially in a business context.
Here is what Pete Davies, head of consumer products had to say about the importance of Stories for business.
Stories first appeared on Snapchat, with other platforms like Instagram and Facebook adopting them soon after. They spread for a good reason: they offer a lightweight, fun way to share an update without it having to be perfect or attached to your profile forever.
So, we're currently testing LinkedIn Stories internally, and we can't wait to test it with our members in the coming months. We've learned so much already about the unique possibilities of Stories in a professional context. For example, the sequencing of the Stories format is great for sharing key moments from work events, the full-screen narrative style makes it easy to share tips and tricks that help us work smarter, and the way Stories opens up new messaging threads makes it easier for someone to say, "and by the way… I noticed you know Linda, could you introduce me?"
Why LinkedIn Stories Matter For Your Business
While not much is known about LinkedIn Stories yet, they could hold some business value (provided they are implemented right).
For starters, what works for Facebook, Instagram and Snapchat Stories likely won't for LinkedIn Stories.
This is a big reason why despite being last to the party, LinkedIn Stories are taking a conservative approach. We envision them being similar to Stories on other platforms, minus the puppies, kittens, bitmoji characters and instead focus on business utility, such as sharing quick tips, personal messages to other LinkedIn users and so on.
LinkedIn Stories should begin rolling out to users over the coming months.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Turn any 2D photo into a Facebook 3D photo using convolutional neural nets.
- Facebook Messenger is getting a redesign, removing the Discover tab, demoting chatbots to search, and focusing on peer-to-peer communication .
- Pinterest is launching a lite version of their app.
- Instagram has added Instagram Direct messaging to Windows 10.
- TikTok added sticker pinning which enables you to attach a sticker to an object in the clip and it will stay in place, and change size relative to the video's movement.
Now Introducing: STICKER PINNING! Pin stickers to your videos and make magic happen.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Vimeo Live Streaming
The first tool that we have for you this week is Vimeo Live Streaming.
Vimeo is one of the world's largest video platforms. They have introduced the Vimeo live streaming service to give you high-quality streaming for your business .
In addition to reducing the stress on your Internet bandwidth (Vimeo handles the streaming), you can simulcast your live video content via social media, on your website or anywhere else your customers watch .
If you use Vimeo live streaming, your videos are also auto-archived in up to 4K quality .
Vimeo live streaming also provides you with a suite of powerful, easy-to-use tools, such as live Q&A, live polls, email capture, custom calls-to-action and much more.
Vimeo live streaming is available with a Vimeo Premium or Enterprise account. Prices start at $75 per month for unlimited live streaming.
Live stream without limits
The second tool that we have for you this week is Tag Snag.
Would you like to have your YouTube videos appear higher in search results?
By having the ability to see which tags your competitors use in their YouTube videos, you can improve your YouTube SEO and ultimately, your placement on YouTube.
With Tag Snag, you can quickly see the video tags that someone is using for a single YouTube video or across multiple videos .
To use Tag Snag, simply install the Google Chrome extension, load a YouTube video, and then click on the Tag Snag button to identify the tags so that you can copy them into your YouTube video
Tag Snag is a free Google Chrome extension. You can download it from the link below.
Find YouTube video tags
That's it for this week's episode of Social Chatter.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!