Welcome to the 201st episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including new YouTube revenue opportunities, Twitter LiveCut, Manychat and more.
For those of you who missed last week's episode on LinkedIn campaign manager updates, you can watch the replay here.
Social Chatter: Social Media Marketing Talk Show - Episode 201
New YouTube Revenue Opportunities
In YouTube news, they are rolling out new YouTube revenue opportunities for creators to make money. These include Super Stickers,Super Chat, membership levels, and additional merchandising options. Let's take a look at each of these new revenue opportunities.
According to YouTube, Super Stickers "will allow fans to purchase animated stickers during live streams and Premieres to show their favorite creators just how much they enjoy their content. Stickers will come in a variety of designs across different languages and categories, such as gaming, fashion and beauty, sports, music, food, and more. These stickers are fun, and we can't wait for you to use them in the coming months!"
Next up is YouTube Super Chat, which "allows fans to purchase messages that stand out within a live chat during live streams and Premieres." This is currently the number one revenue stream on YouTube for nearly 20,000 channels.
Other YouTube revenue opportunities include membership levels. With this feature, "creators can now set up to five different price points for channel memberships, each with varying perks."
One other useful feature that YouTube is adding are learning playlists, which is a " a dedicated learning environment for people who come to YouTube to learn."
Why New YouTube Revenue Opportunities Matter For Your Business
YouTube is providing a host of new revenue opportunities for you to generate money from your YouTube channel.
If your business utilizes YouTube and you're looking to monetize your channel, now only can you offer membership levels, but you can sell merchandise using their Merch shelf with companies such as Teespring, Crowdmade, DFTBA, Fanjoy, Represent, Rooster Teeth and more.
You can also offer virtual goods or let fans purchase messages to stand out in a live chat. The bottomline is there aren't any shortages to generate revenue for your channel.
The key takeaway is in order to generate revenue, you'll need to build an engaged fanbase first. This starts with posting engaging content that your viewers are interested in seeing.
You can read the announcement about new YouTube revenue opportunities here.
New: Twitter LiveCut In Media Studio
In Twitter news, they are rolling out Twitter LiveCut, a media publishing tool to help you easily cut video clips from your live broadcast and share them across Twitter. Here is an example from Liverpool FC, who participated in the Twitter LiveCut beta program.
You'll Never Walk Alone. pic.twitter.com/AO1ejUnYco— Liverpool FC (@LFC) June 2, 2019
Why Twitter LiveCut Matters For Your Business
In order to use Twitter LiveCut (and monetize your Twitter content), you'll need access to Twitter Media Studio (link). From there, your business can sign-up to begin creating Twitter clips from your live video broadcast.
You'll then be able to start managing your Twitter streams and content in Twitter Media Studio.
To read more about Twitter LiveCut in Twitter Media Studio, click here.
Facebook News Feed Ad Changes
In Facebook news, they are changing Facebook News Feed Ads.
If you run a lot of mobile News Feed ads, Facebook is shrinking the amount of text, along with the image size.
Starting August 19, you'll only see three lines of text (compared to seven) on mobile ads. Photos and videos will have a 4:5 aspect ratio, compared to 2:3 as before.
Why Facebook News Feed Ad Changes Matter For Your Business
The biggest change for business owners is that you'll now have to be careful about the Facebook Ads you create. No longer will you be able to make one version.
Instead, you'll want to create two versions of your Facebook Ads that target News Feed. This includes one for desktop and another for mobile because of the new dimensions. This applies to both photos and videos. Here is a look at the ratios for mobile Facebook ads.
To read more about Facebook News Feed ad changes, click here.
In Testing: TikTok's Instagram-Styled Grid
In TikTok news, they are testing an Instagram-style grid.
TikTok is testing a Discover page as well as a grid-style layout that is similar to one you'll find in Instagram Explore. In addition, they are working on an account switcher (likely for business accounts).
TikTok is working on grid feed layout.— Jane Manchun Wong (@wongmjane) July 18, 2019
It works like Instagram's Explore feed pic.twitter.com/gnhaRyiSx2
Why New TikTok Features Matter For Your Business
As you are probably aware, users prefer visual content, something that TikTok offers.
By adding features that are similar to Instagram, TikTok can steal momentum from Instagram (and users). As a business owner, if you haven't considered TikTok yet, sign-up for an account and take a look at what your competitors are doing on the social media platform and consider whether it's right for your business.
You can read more about a TikTok Instagram-styled grid here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Twitter to better explain missing tweets in conversations.
- LinkedIn is moving to Microsoft Azure Public Cloud.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Manychat.
Manychat is the #1 bot platform for Facebook Messenger (link). You can build high-converting funnels to help your business increase leads and drive more sales.
Here is a look at some examples of how your business can use Manychat to build your own Messenger bot.
Messenger bots can be extremely effective. Not only can you bring in more qualified leads, but you can also use them to collect payments, increase downloads, grow your email list and much more!
The great thing about Messenger bots is that they're not complicated to build, but are high-impact.
You can try Manychat for free. Prices then start at $10 per month for up to 500 subscribers.
Create a chatbot with Manychat
The second tool that we have for you this week is Photofy.
Photofy is a content creation and scheduling tool.
With Photofy, you can quickly create beautiful visual content for your social media channels using over 50,000 designs and overlays.
In addition, Photofy includes built-in features such as reposts, scheduling and crossposting to other channels so that you can not only create beautiful designs for your business, but share them in a timely manner with your fans.
Photofy is a freemium app. You can download it and try it out. They offer premium packages, watermark removal, and additional design packages starting at $0.99.
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!