Welcome to the 200th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including LinkedIn campaign manager updates, YouTube manual copyright reporting, Pinterest video tools, Epidemic Sound and more.
For those of you who missed last week's episode on how to manage off-Facebook activity and Instagram Restrict, you can watch the replay here.
Social Chatter: Social Media Marketing Talk Show - Episode 200
An Improved YouTube Manual Copyright Reporting System
In YouTube news, they have rolled out a YouTube manual copyright reporting system.
Previously, if someone filed a copyright claim against your channel, you didn't always know if it was for music, a trademark violation or even just a portion of a song playing in the background.
Effective July 9, the new YouTube manual copyright reporting system, will require timestamps for manual content ID claims on YouTube.
If someone reports a copyright claim, you have three courses of action. You can dispute the claim, opt to share ad revenue from the video, or do nothing.
Why A YouTube Manual Copyright Reporting System Matters For Your Business
If you have copyright claim filed against you, YouTube is working on adding a snipping feature. It will allow you to remove the claimed content from your video in seconds.
As a business owner (especially a solopreneur), this can be especially useful. No longer will you have to redo your video. Instead, you can quickly address any claims using the new YouTube manual copyright reporting system that is being rolled out.
You can read more about YouTube manual copyright reporting here.
LinkedIn Campaign Manager Updates
In LinkedIn news, they are rolling out LinkedIn campaign manager updates to include three new objectives - brand awareness, website conversions and job applicants.
With these new campaign manager objectives, you'll be able to focus on brand awareness campaigns, which is a a top of funnel campaign option designed to help advertisers increase their "share-of-voice" on the platform. Alternatively, you can select the enhanced website conversion capabilities option that are based on actions on your website. You can also use the job applicants campaign manager objective to help people in HR and recruiting to increase the number of job applications.
Why LinkedIn Campaign Manager Updates Matter For Your Business
If you want to run LinkedIn ads, while they'll likely be more expensive compared to Facebook Ads, the benefit is that using the new campaign manager advertising platform, you can better target your content to the right audience.
Keep in mind that LinkedIn Ads will be significantly more expensive, so if you don't have a large budget, you may just be throwing money away or not generating the results that you were hoping for. Overall though, as a business, if you have a budget in the $1,000+ range, you'll want to tap into these LinkedIn campaign manager updates in your LinkedIn ads platform. You should see quality results.
You can read the announcement about LinkedIn campaign manager updates here.
New: 2019 Twitter Redesign
In Twitter news, they have a 2019 Twitter redesign on the desktop version of Twitter.
Here's a list of the new features coming to the 2019 Twitter redesign.
- Easier navigation
- Faster account-switching
- Expanded Direct messages
- Twitter dark mode
- Twitter bookmarks
- Improved tab navigation for top latest, people, photos and videos
- Explore on mobile will show more live videos and local content
- And more
- Twitter has a new format for follower notifications.
- FaceApp launched. You can see what you look like as you will age, but there are potential security risks because they have access to your camera roll and more.
- Facebook now allows you to schedule Facebook Watch Parties and broadcast Facebook Live videos for 8 hours.
- Snapchat is testing a homepage design for Creators Shows.
Why A 2019 Twitter Redesign Matters For Your Business
By improving the navigation on the desktop version of Twitter, it will be much easier for your as a business owner, to use the platform.
For example, it is now easier to switch between your personal and business Twitter accounts. In addition, Twitter is making it easier for you to see who followed you. For example, when you have new followers, you can quickly see their Twitter bio simply by hovering over it.
Together, these subtle changes, will make the platform easier to use and save you time because the main areas are now in-front of you. and you can get to them faster. The new 2019 Twitter redesign is rolling out to everyone starting today. You can't opt-out either!
To read more about the 2019 Twitter redesign, click here.
Changes To Instagram's Account Disable Policy
In Instagram news, they are making changes to the Instagram account disable policy.
According to Instagram, "under our existing policy, we disable accounts that have a certain percentage of violating content. We are now rolling out a new policy where, in addition to removing accounts with a certain percentage of violating content, we will also remove accounts with a certain number of violations within a window of time. Similarly to how policies are enforced on Facebook, this change will allow us to enforce our policies more consistently and hold people accountable for what they post on Instagram."
In addition, if your Instagram account is at risk of being disabled, Instagram will send you a notification, along with the ability to appeal content deletion.
Why Policy Changes To A Disabled Instagram Account Matters For Your Business
To start off, Instagram is going to let you appeal content deleted for "violations of our nudity and pornography, bullying and harassment, hate speech, drug sales, and counter-terrorism policies." They plan to expand their appeals policy though over the coming months.
The good news is that as a business owner, if your account is disabled, you'll have faster access to appeal having content deleted. Remember, if your content knowingly violates Instagram's policies, don't expect an appeal will magically bring it back.
To read the announcement about changes to the Instagram disable account policy, click here.
New Pinterest Video Tools
In Pinterest news, you can now add videos directly to Pinterest using Pinterest video tools.
On Pinterest business profiles, you'll start to see a video tab for you to feature your videos in one place. Pinterest is also adding a pin scheduling tool as well.This way you can plan out your Pinterest videos.
Why Pinterest Video Tools Matter For Your Business
You can already pin YouTube videos directly on Pinterest. By adding powerful new Pinterest video tools, you'll be able to upload your videos directly to Pinterest.
Because they are also introducing a pin scheduler, you can schedule your videos as well. Together, these will help you engage with your Pinterest followers through your content, while helping users find useful how-to videos and more! Look for these new Pinterest video tools the next time you login to your account.
You can read more about Pinterest video tools here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
YouTube Subscribe Bar
The first tool that we have for you this week is YouTube Subscribe Bar.
YouTube Subscribe Bar is a free WordPress plugin.
In just a few clicks, you can add a subscribe button below any of your embedded YouTube videos on your WordPress blog.
By adding the YouTube subscribe bar, you can make it easy for your blog readers to quickly subscribe to your YouTube channel.
You can download the YouTube subscribe bar from the following link.
Download YouTube Subscribe Bar
The second tool that we have for you this week is Epidemic Sound.
Epidemic Sound provides access to 30,000+ tracks of royalty-free music that your business can use in your social media video content, on podcasts and more.
In addition to having access to complete tracks, Epidemic Sound also gives you access to music stems, which will let you remove portions of a track, for example, the drums.
You can try Epidemic Sound free for 30 days. Afterwards, their creator subscription starts at $15 per month. You can also upgrade to their business plan for $149 per month. This plan also includes up to $1,000 in social media boosting per video.
Try Epidemic Sound
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!