Welcome to the 345th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including YouTube Corrections.
If you're new to Social Chatter, you can also read, watch or listen on our blog, YouTube channel or Alexa Flash Briefing.
If you missed a previous episode of our social media marketing talk show, we discussed updates to LinkedIn community policies.
Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro and guest, Adina Jipa from SocialInsider.
Social Chatter: Social Media Marketing Talk Show - Episode 345
YouTube Corrections, How to Add Video Notes For Viewers
This week, we're taking a look at new YouTube Corrections.
YouTube Corrections is a way for you to correct an error on an existing upload or provide an update to information.
This new feature will let YouTube Creators call attention to call attention to corrections in the descriptions of an already published video.
Up until now, if a creator wanted to correct an error in an existing upload or provide an update to information that was no longer accurate, short of editing and re-uploading the video, resulting in loss of engagement metrics and comments, the options were limited to adding a note in the description, responding to comments calling out the error, pinning a comment or doing nothing. With the launch of Corrections, creators will be able to call attention to corrections and clarifications in the descriptions of their already published videos.
When YouTube Corrections are added, viewers will see a card at the time of the error.
The correction will show up one time at that point in the video. There, it will list all of the YouTube Corrections that have been added by a YouTube Creator.
When you click on the card, it will open the notes that a Creator has provided a correction or clarification.
YouTube Corrections is rolling out to eligible creators by the end of June 2022.
Here is a look at how YouTube Corrections work.
Why YouTube Corrections Matters For Your Business?
Previously, if you needed to correct a video, you had to edit the video and then re-upload it. This would lead to the loss of engagement metrics and comments for your YouTube videos.
You could also add a note, pin a comment, respond to comments, or do nothing. This resulted in a lot of lost time responding to comments about a video being outdated.
With YouTube Corrections, now your business can create a video and then when something changes, you can easily add corrections to the video to let viewers know what has changed.
In addition, YouTube Corrections help ensure a video that had already garnered a lot of viewers and engagement, continued to do so, while still providing viewers with relevant, updated information.
At the same time, YouTube Corrections should help reduce the need to create a new version of a video and to start from scratch.
Remember, corrections are rolling out to eligible creators in the coming weeks.
Related YouTube Articles
- YouTube Live redirects
- YouTube Search Insights for creating better videos
- Your YouTube Strategy For 2022
- YouTube Live Shopping
- What are YouTube Super Thanks?
- YouTube Clips, what marketers need to know to succeed
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Twitter had added Product Drops to notify users about upcoming product launches from your favorite merchants.
- LinkedIn is launching their own Business Manager.
- New ways of encouraging Instagram users to take a break, are being added to the platform.
- You can now share 90-second IG Reels.
- Instagram is adding Amber Alerts to the platform.
To sum it up this week, we discussed YouTube Corrections, a new way for YouTube Creators to easily add video notes to let viewers know about changes to a video.
If you have any additional questions, please share them with us in the comments below.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!