Welcome to the 278th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news [from this past week], including a subscription model from Twitter.
We will also take a look at the following social media news topics.
- Instagram Reels to reduce reach if you post third-party videos, such as ones from TikTok.
- Shopify adds Facebook and Instagram shop support.
- Pinterest launched a free advertising conference.
- New tool: Create custom Clubhouse links with Clublink.
If you missed our last episode of our social media marketing talk show, we discussed YouTube Clips.
Social Chatter: Social Media Marketing Talk Show - Episode 278
Is A Twitter Subscription Model A Good Idea?
This week, Twitter explored a Twitter subscription model.
With a subscription model, users would be charged for Tweetdeck (currently free). Subscribers also might get access to unique content or features on the Twitter platform.
Would You Pay For A Twitter Subscription?
How much would a subscription cost under a Twitter subscription model? Would it be similar to Apple One, where you get access to other services? For example, you could pay for Tweetdeck separately or pay a monthly fee and get access to Twitter, Tweetdeck and more?
Would Twitter start a similar service like Apple News, with access to news that currently requires you to pay for a separate subscription, such as the Wall Street Journal?
One thing that isn't clear is how much a Twitter subscription model would charge.
Right now, we could see a subscription being in the range of $5.99-6.99 per month.
Why A Twitter Subscription Model Matters For Your Business
Could these be pieces in the bigger puzzle of a Twitter subscription model?
For now, we won't know.
It seems like these could become services that require a subscription in order to jump to the front of the line or give your business access.
In the meantime, with Twitter growth slowing, they'll need more than just unique content and a scheduling tool to be able to charge users.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Instagram wants to reduce the reach of third-party videos reposted to Reels.
- Shopify now supports Shop Pay on Facebook and Instagram shops.
- Pinterest is launching a free advertising conference.
Blur It Out
The first tool that we have for you this week is Blur It Out.
Do you need to blur out words on your screen when taking screenshots or recording a video?
Blur It Out is a free Google Chrome extension.
Enter the text you want to blur out and when the extension is enabled, it will blur it out.
To see the blurred out content, hover your mouse over it.
This will save your business time because you won't have to switch to other apps to blur out parts of a website for a screenshot.
Blur It Out is a free extension.Blur parts of your screen
The second tool that we have for you this week is Clublink.
Are you using Clubhouse, a new social media platform?
With Clublinks, you can now customize your Clubhouse link for improved sharing on social media.
Here is a look at how Clublinks works.
Clublinks is a free tool.
Customize your Clubhouse links for social media
To sum it up this week, we discussed a Twitter subscription model for services such as Tweetdeck, along with other unique content.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!