Social Chatter Episode 278: Will A Twitter Subscription Model Work? What Marketers Need to Know

Twitter subscription model

Social Chatter Episode 278: Will A Twitter Subscription Model Work? What Marketers Need to Know

Welcome to the 278th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news [from this past week], including a subscription model from Twitter.

We will also take a look at the following social media news topics.

You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing.

If you missed our last episode of our social media marketing talk show, we discussed YouTube Clips.

Let's see what's new in social media this week with, Christian Karasiewicz, Jim Fuhs and guest, Scott Ayres from Agorapulse.

Social Chatter: Social Media Marketing Talk Show - Episode 278



Is A Twitter Subscription Model A Good Idea?

This week, Twitter explored a Twitter subscription model.

With a subscription model, users would be charged for Tweetdeck (currently free). Subscribers also might get access to unique content or features on the Twitter platform.



Would You Pay For A Twitter Subscription?

How much would a subscription cost under a Twitter subscription model? Would it be similar to Apple One, where you get access to other services? For example, you could pay for Tweetdeck separately or pay a monthly fee and get access to Twitter, Tweetdeck and more?

Would Twitter start a similar service like Apple News, with access to news that currently requires you to pay for a separate subscription, such as the Wall Street Journal?

One thing that isn't clear is how much a Twitter subscription model would charge.

Right now, we could see a subscription being in the range of $5.99-6.99 per month.


Why A Twitter Subscription Model Matters For Your Business

Twitter is already working on verification and also has Fleets.

Could these be pieces in the bigger puzzle of a Twitter subscription model?

For now, we won't know.

It seems like these could become services that require a subscription in order to jump to the front of the line or give your business access.

In the meantime, with Twitter growth slowing, they'll need more than just unique content and a scheduling tool to be able to charge users.


Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.




Blur It Out

The first tool that we have for you this week is Blur It Out.

Do you need to blur out words on your screen when taking screenshots or recording a video?

Blur It Out is a free Google Chrome extension.

Enter the text you want to blur out and when the extension is enabled, it will blur it out.

To see the blurred out content, hover your mouse over it.

This will save your business time because you won't have to switch to other apps to blur out parts of a website for a screenshot.

Blur It Out is a free extension.

Blur parts of your screen



The second tool that we have for you this week is Clublink.

Are you using Clubhouse, a new social media platform?

With Clublinks, you can now customize your Clubhouse link for improved sharing on social media.

Here is a look at how Clublinks works.


Clublinks is a free tool.


Customize your Clubhouse links for social media




To sum it up this week, we discussed a Twitter subscription model for services such as Tweetdeck, along with other unique content.

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!

If you have any additional questions about how to get verified on Twitter, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.