03 Mar Social Chatter Episode 333: Longer TikTok Videos, How to Make Longer TikToks Christian Karasiewicz | Christian Karasiewicz, Facebook News, InShot, Janine Cummings, Longer TikTok videos, Sara Munro, Social media marketing talk show, Social media news | Social Chatter, Social Media Marketing, TikTok | ShareTweetSharePinBufferWhatsAppEmail55 SharesShareTweetSharePinBufferWhatsAppEmail55 Shares Welcome to the 333rd episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including longer TikTok videos. If you're new to Social Chatter, you can also read, watch or listen on our blog, YouTube channel or Alexa Flash Briefing. If you missed the previous episode of our social media marketing talk show, we discussed Facebook Reels. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro and guest, Janine Cummings. Social Chatter: Social Media Marketing Talk Show - Episode 333 Longer TikTok Videos, Now 10 Minutes! This week, we're taking a look at how to make longer TikTok videos. For the past few years, many of the social media platforms have launched their own "short" video products, such as Facebook Reels and YouTube Shorts. They've all been chasing TikTok and their short, viral videos, that are fun and easy to create. Now TikTok is changing their video strategy to allow for up to 10 minute videos. This is a radical departure, but one that is much needed and should help encourage friendly competition across the social media platforms. Right now, longer TikTok videos are only available to a select group of creators, with plans to expand to more users very soon. #TikTok expands video length. 3 to 10 min! How long are your current videos? What length do you think you'll settle on? Note: there are no right answers.https://t.co/ZEimUahdNI#SocialChatter #SocialMedia #SocialMediaNews #TikTokNews — Social Chefs (@socialchefs) March 2, 2022 Why Longer TikTok Videos Matter For Your Business You're probably wondering how long a TikTok video needs to be? Now that you can create videos up to 10 minutes in length, the answer is it depends. What is the video your business plans to make? Some, such as a quick tutorial, may work at just 30 - 60 seconds. Other more complex videos may need to be longer than 5 minutes. The key takeaway is to make TikTok videos however long they need to be to fit the content. There is no right length, so feel free to experiment with different types to see what resonates with your viewers, and then make more of them. Related TikTok Articles TikTok Shopping TikTok Stories TikTok Marketing Tools Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Instagram is merging Feed Video and IGTV (& Shutting Down IGTV app). Instagram has launched auto-captioning in 17 languages. LinkedIn is rolling out a podcast network. There are a host of new features and analytics coming to LinkedIn. Clubhouse is adding an in-room chat feature. Tool of the week: InShot. Video Tips For Business Owners We spoke with Janine Cummings about types of videos that a business can and should create to delight their customers. Here are some tips that she shared. Pre-recorded or Live Video, which do you recommend for business owners? You should be leveraging pre-recorded and live video. It is important to meet people where they are. Viewers consume content different ways. Pre-recorded video will help you get in as the expert and demonstrate the value. Live video is easier to get started and great for someone who is low on time. How long should videos be for a business? What types of videos should a business be creating? If you’re building community, give an hour. If your community is coming to your sessions weekly, it makes it easier for them to stick around. With pre-recorded video, cater to viewers who have the shorter attention span, but also keep in mind whether the video is a video demo. When producing a video for replay only, think about the length. They don’t need to be 1 hr. Experiment with 20 minutes and look at your analytics to see how long people watch for. What are your top tips for hosting a Live stream? One of the key things to think about is speaking to our live and replay viewers. Start with your dynamic opening. Don’t waste time, don’t delay. Open with a question to engage viewers. Bring your live viewers into the conversation. For example, mention a user who is watching on the live. Wrap-up To sum it up this week, we discussed how to make longer TikTok videos. If you have any additional questions, please share them with us in the comments below. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail55 Shares No Comments Comments are closed.