03 Sep Social Chatter Episode 307: TikTok Shopping, New Ways to Sell More With Shopify Christian Karasiewicz | Christian Karasiewicz, Juliette Stapleton, Sara Munro, Shopify, Social media marketing talk show, Social media news, social media news 2021 | Social Chatter, Social Media Marketing, TikTok | ShareTweetSharePinBufferWhatsAppEmail67 SharesShareTweetSharePinBufferWhatsAppEmail67 Shares Welcome to the 307th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including TikTok Shopping. We will also take a look at the following social media news topics. TikTok is rolling out their own effects studio. Instagram is launching Live Shopping Events featuring brands, influencers and celebrities. Facebook published their 2021 holiday marketing guide. LinkedIn announced office hours for LinkedIn Learning. Instagram to require a date of birth on accounts. You can also read, watch or listen to Social Chatter on our blog, YouTube channel or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed Facebook Reels. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro and guest, Juliette Stapleton. Social Chatter: Social Media Marketing Talk Show - Episode 307 TikTok Shopping, Shop TikTok Videos With Help From Shopify This week, we're talking about TikTok Shopping. TikTok is adding a Shopify Shop Tab for Approved Merchant Profiles. You'll be able to add a product display showcase. Here's what Shopify had to say about this new partnership. Shopify merchants with a TikTok For Business account will soon be able to add a shopping tab to their TikTok profiles and sync their product catalogues to create a mini-storefront that links directly to their online store for checkout. If you're approved for TikTok Shopping, and have a Shopify website, your followers will be able to visit your Shopify store from your TikTok videos to make a purchase. The TikTok Shopping tab is available to Shopify merchants who meet the following criteria. TikTok Business account Located in the US and UK, along with some Canadian merchants Here's a look at the in-app shopping experience on TikTok. #TikTok partners with @Shopify to make it easier for approved merchants to sell more products.#SocialChatter #SocialMedia #SocialMediaNews #TikTokNews https://t.co/keEsoY9Gj9 pic.twitter.com/k4VfjaBS3p— Social Chefs (@socialchefs) September 2, 2021 Why TikTok Shopping Matters For Your Business It's no secret, TikTok Shopping is great for businesses who are Shopify merchants. While you don't have a direct integration, this is a great start. TikTok is following in the footsteps of Instagram, which offers in-app Shops for some users. One great thing about TikTok is that if your community is already there, you won't have to try and herd them to your website. One approved for TikTok Shopping, it will be as simple as tapping the shop tab, where you can then drive them down your sales funnel. Overall, this is a big win, and easy way for TikTok Shopping to grow, and for your business to sell more products to engaged customers from your TikTok video content. Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. TikTok is launching their own effects studio for AR development. Instagram announced 10 days of Live Shopping Events. Facebook has published their 2021 holiday marketing guide. LinkedIn Learning is adding office hours, so that you can connect with your instructions. Instagram will start to require accounts to add a date of birth to verify your age. How to Prepare For Facebook Reels Juliette Stapleton previously joined us back on episode 292 of Social Chatter. You can watch that video here: Preparing For Facebook Reels FB Reels isn't here yet, but we're sure that businesses want to begin learning how to create reels content. What can they do to prepare? Facebook Reels: How Can Businesses Prepare? The best way to prepare is to begin experimenting with Reels content. You may want to research your competitors, to see how they are using Instagram Reels or TikTok. This can give you some ideas that you can use in your own business, but not copy them. You can being to get comfortable, creating short form videos. This way, when Facebook Reels are launched, your business can be ready with a Reels strategy, rather than be caught flat-footed. Wrap-up To sum it up this week, we discussed TikTok Shopping. You'll be able to shop from TikTok video content and drive your followers to a Shopify website. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about how to use TikTok Shopping, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail67 Shares No Comments Comments are closed.