Social Chatter Episode 217: Facebook Pay & WhatsApp Catalogs For Businesses

Social Chatter: Episode 217 - Featured

Social Chatter Episode 217: Facebook Pay & WhatsApp Catalogs For Businesses

Welcome to the 217th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including:

If you like, you can watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing.

For those of you who missed last week's episode, we talked about Facebook work group types.

Let's see what's new in social media this week with, Christian Karasiewicz, Jim Fuhs and guest, Michael O'Neal, host of the The Solopreneur Hour podcast

Social Chatter: Social Media Marketing Talk Show - Episode 217



Facebook Pay For Facebook, Instagram & WhatsApp

In Facebook news, they are launching Facebook Pay.

Facebook Pay will provide a convenient way to conduct transactions and payments across Facebook, Messenger, Instagram and WhatsApp.

With Facebook Pay, you can choose which apps (where they're available), can access Facebook Pay.

Starting today, Facebook Pay will be launching on Facebook and Messenger (in the United States). You can use it for fundraisers, in-game purchases, event tickets, person-to-person payments, purchases from select Facebook Pages and on some Facebook Marketplace accounts.

Facebook Pay
Facebook Pay will support payments on Facebook, Messenger, WhatsApp and Instagram.


How To Use Facebook Pay

  1. Update your Facebook mobile app or go to here on desktop
  2. Go to Settings > Facebook Pay
  3. Add a payment method (major credit cards, debit cards, PayPal, Stripe, etc)
  4. Choose Facebook Pay when you're ready to make a payment


Why Facebook Pay Matters For Your Business

Facebook wants to compete with companies that offer similar services, such as Apple Pay.

By adding Facebook Pay as an option, your business can easily collect payments from customers for products and services.

This can make it much easier for customers to make purchases. You'll be able to offer a fast, convenient and secure way to make a purchase from you.

You can read the announcement about Facebook Pay here.



Facebook Shortcuts Bar - Manage Your Notifications

Also in Facebook news, they are rolling out the Facebook shortcuts bar for iOS and Android users.

The Facebook shortcuts bar will let you turn off notification dots for some icons in the Facebook mobile app.

To use the shortcuts bar, simply launch the Facebook mobile app and then tap and hold on an icon on the shortcuts bar. You can then choose to remove the icon or turn off the red dots. Here is how it works.


Keep in mind that you can also access the shortcuts bar by tapping on the hamburger menu icon > Settings & Privacy > Settings > Shortcuts, to hide the icons and notification dots for Watch, Profile, Groups, Marketplace, Events and Facebook Dating.


Why The Facebook Shortcuts Bar Matters For Your Business

Notifications can be a gift and a curse for your business.

On one hand, notifications often indicate that people are seeing an engaging with you or your content. At the same time, they can zap our productivity.

With the Facebook shortcuts bar, you can quickly turn off notification dots to keep you from checking to see if there is anything new or customize your navigation bar (a little) to help you eliminate distractions while you focus on getting work done to grow your business or client work.

You can read the announcement about the Facebook shortcuts bar here.


WhatsApp Catalogs For Business

In WhatsApp news, small businesses can now create WhatsApp catalogs.

WhatsApp catalogs, a mobile storefront, can help showcase and share products from the WhatsApp business app.

Businesses will be able to add information such as pricing, a description, product codes and more. This information is hosted by WhatsApp, so it's always saved.

Here's a look at how WhatsApp catalogs work.



Why WhatsApp Catalogs Matter For Your Business

If WhatsApp plays a big part in helping communicate with customers, you'll get a lot of value from the WhatsApp catalogs feature.

Instead of communicating over text, your customers can quickly view your catalog from their mobile device and shop. This makes it easier on both you and your customers, regardless of the industry you're in.

WhatsApp Catalogs

WhatsApp catalogs let businesses display their product catalog to customers.

Remember, in order to use WhatsApp catalogs, you'll need to have the WhatsApp for business app for iOS or Android and be located in Brazil, Germany, India, Indonesia, Mexico, the UK or United States for now.

You can read the announcement about WhatsApp catalogs for your business here.


Twitch Studio, Free Broadcasting Software

In Twitch news, they are launching Twitch Studio, free broadcasting software.

If you want to get into streaming, but find it complicated, Twitch Studio aims to help you.

With Twitch Studio, it will automatically detect the user's microphone, webcam, monitor resolution, bitrate and more. As a streamer, you can then pick from a number of starter layouts and overlays to help get you up and running in little time.

Twitch Studio

Twitch Studio aims to help you start broadcasting without all of hassles of live streaming.


Other Facebook Messenger Graph API updates include the ability to view reactions and message replies so you can see which conversations a user is respond to.

Why Twitch Studio Matters For Your Business

Rather than make excuses about live streaming being complicated, Twitch Studio hopes to improve upon it.

By using Twitch Studio, you can get started with a basic setup and then grow your streaming as your needs increase.

Twitch Studio is available only on Windows PCs running Windows 7 or newer (sorry Mac, iOS or Android users).

You can download Twitch Studio here.


Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.

  • YouTube adds Super Stickers.
  • Instagram launches Instagram Reels, a TikTok clone, in Brazil.
  • Instagram testing following list categories.


    In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.


    Chroma Stories

    The first tool that we have for you this week is Chroma Stories.

    Would you like to create higher quality content for your Instagram Stories?

    Chroma Stories is an Instagram Stories tool that helps you express yourself.

    You get access to templates, filters, backgrounds, animated stickers, fonts, along with motion presets to help you craft your story.

    Chroma Stories for Instagram

    Chroma Stories features motion presets, templates, filters and more to create beautiful Instagram Stories content.


    Overall, Searchie can save you a lot of time, mainly because you don't have to look through each file. Instead, you can upload them and search for the text within each file.

    Chroma Stories is a freemium download. You can upgrade to Chroma Stories Plus to unlock live photo effects, 250+ templates, video trimming, access to 50+ fonts and more for $4.99 per month or $19.99 annually.

    Improve your Instagram Stories content



    Apple Shortcuts

    The second tool that we have for you this week is Apple Shortcuts.

    Shortcuts app for iOS

    The Apple Shortcuts app can help automate tasks on Instagram, YouTube, Twitter and more.


    Apple Shortcuts is an iOS-only mobile app.

    You can use the Apple Shortcuts app to help you in your business. For example, with one tap, you can download a YouTube video, turn a series of photos into an animated GIF, convert a file to a PDF, resize images and much more from your mobile device.

    Below are three examples that you can download and use in the Apple Shortcuts app, just access them from your mobile device to install them.

    The Apple Shortcuts app is a free download. If you have a current iOS device, it should come pre-installed.

    Create your own shortcuts




    That's it for this week's show!

    To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!

    If you have any questions about any of the social media news or tools that were mentioned this week, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.