09 Dec Social Chatter Episode 321: Snapchat AR Spectacles, Are These Glasses Better Than the Metaverse? Christian Karasiewicz | Christian Karasiewicz, Personal branding, Sara Munro, Snapchat AR Spectacles, Snapchat News, Snapchat Spectacles, Social media marketing talk show, Social media news, social media news 2021 | Snapchat, Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail55 SharesShareTweetSharePinBufferWhatsAppEmail55 Shares Welcome to the 321st episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including new Snapchat AR Spectacles, new augmented reality glasses from Snap. If you're new to Social Chatter, you can also read, watch or listen on our blog, YouTube channel or Alexa Flash Briefing. If you missed the previous episode of our social media marketing talk show, we discussed holiday shopping and giving. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro, and guest, Christine Gritmon. Social Chatter: Social Media Marketing Talk Show - Episode 321 Snapchat AR Spectacles, New Glasses Ahead of the Metaverse This week, we're talking about Snapchat AR Spectacles. If you previously followed us, we've talked a lot about Spectacles over the years. For example, more than five years ago when they launched v1 of Snapchat Spectacles. At the time, they had their shortcomings, but then again, we were looking towards the future. This week, that future is now. In fact, their latest version dubbed Snapchat AR Spectacles, even beat Facebook's own Ray-Ban Stories to the punch, but incorporating augmented reality into their glasses. This is no small feat. In fact, Facebook has been trying to catch Snap for a long time. Even recently, when Facebook said they were rebranding as Meta, new Metaverse, they were still behind. And that proof is in Snapchat AR Spectacles. Sure, these new glasses from Snap look a bit futuristic and only last 30 minutes at the moment, but they're years ahead of Facebook (and Oculus). Forget the #Metaverse. #Snapchat is working on some seriously futuristic glasses with their new #AR Spectacles. 🕶️ Details and videos: https://t.co/eFFydybfY0 Would you wear these? #SocialChatter #SocialMedia #SocialMediaNews #SnapchatNews pic.twitter.com/3DKMwU4vE6 — Social Chefs (@socialchefs) December 9, 2021 One challenge that Metaverse hasn't yet solved is how to go from a physical environment to a virtual one. For a lot of people, it's already hard managing an online version with their day job, personal relationships and more. What Snapchat AR Spectacles helps solve is that you can still be present in the physical world, while letting you interact with people in a virtual world, thanks to augmented reality features in their latest version of Spectacles. This is something that Metaverse isn't close to solving right now. Most users want something they can wear occasionally, that wades into a fully virtual territory. One other thing we really love about the new Snapchat AR Spectacles is that it helps improve communication between people. Right now, we spend a lot of time looking down at our phones. With AR Spectacles, we can interact with people who have them. For example, you can enable a number of AR experiences on this version of Spectacles to include pong, a Solar System projection, interactive art installations, hand tracking and more. If you see where this is going, we're bridging that gap between the physical and virtual world, rather than making a complete jump into it. When using Snapchat AR Spectacles, they're applying AR lenses to what you see, so that you can interact with them (and others). Snapchat AR Spectacles, Pros and Cons While Snap's AR Spectacles aren't available yet (and won't be for a while), they have gotten them in the hands of a number of AR creators. There are obvious limitations to them, such as overheating, a very small display, and when they do work, a short battery life at around 30 minutes. But the potential is there. When you look at Snapchat AR Spectacles and the Metaverse from Meta, Facebook's parent company, you can start to understand why Facebook wanted to acquire Snapchat years ago. They were onto something. For now, you'll have to wait for Snap to launch AR Spectacles. While no pricing is known, we're excited about the possibilities. For example, they're working on Custom Landmarkers, a feature for overlaying Lenses onto local landmarks, visible to people wearing AR Spectacles obviously. Why Snapchat AR Spectacles Matter For Your Business For the longest time, we've always thought Snapchat Spectacles were great for a great tool for creating videos for Instagram. As you can see, they're adding more layers to an otherwise complicated product to build. They're a great content creation tool, but soon, an even better tool for interacting with physical objects around you. For example, hopefully at some point, you can use Snapchat AR Spectacles to look around your vehicle and learn how it works? Or maybe if you're in real estate, you could use them to create a lense to help you sell a house to a perspective buy, by giving them a real demo inside the house, without being there? At some point, Snapchat AR Spectacles will also let you be in the Metaverse, to join your colleagues for a virtual meeting. One can only hope. In the meantime, we suspect AR Spectacles will be launching sooner, rather than later. Google Glass helped pave the way. Apple is likely launching their own augmented reality headset soon. Snap is likely closer than you think. For now, you should start to think outside of in-person trainings and events. How can your current business utilize a virtual environment? You've got time to prepare for the launch of Snapchat AR Spectacles. Are other companies in or out of your industry already using starting to experiment with augmented reality? Ask yourself, what can you learn from them, and start pondering what exciting doors Spectacles will open up for your business. Related Snapchat Articles Snapchat Spectacles 3 Snapchat Minis Snapchat Bitmojis Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Instagram will now let you customize link sticker text and color. New ways to protect teens on Instagram. Facebook Messenger is adding Group AR effects, and Messenger Kids features Clubhouse has added new new topic rooms and language support. The cosmetics brand, LUSH, is quitting social media on some channels. Twitter has acquired Quill and plans to shut it down. Pinterest has acquired Vochi, a video editing app. Tool of the week: Canva. Building A Personal Brand On this week’s show, we spoke with Christine Gritmon, personal branding professional. Here are some tips that she shared with our viewers on how you can build a stronger personal brand. What does personal branding mean today, when most people have a side hustle? Personal brand is the version of you that exists in other people’s heads about you. When personal branding is tied to who you are, that means it is portable. If you’ve done your personal branding right, it can evolve with you. How can you build your brand using social media? Look at your digital footprint. Google yourself on incognito mode. See what shows up. On social media, customize your header, pinned tweets, etc and make sure they represent what you want to be perceived for. What posts are you putting out there? Does it tie back to who you say you are and what you want to be known for? Another important area when building a personal brand is engaging. Be sure you spend time engaging, and not just publishing content. How can you build your brand, while working a 9 to 5 job? Show up in the conversations you feel best represents your brand. Keep your toes in the water, if you don't have enough time now. This way you have a finger on the pulse. Focus less on the "window dressing" such as the social media header. Instead, be sure you're showing up in the area you are interested in pursuing, even if it's just a little bit for now, and grow your presence over time. Also don't be afraid to network with others in the Agile Marketing space. Wrap-up To sum it up this week, we discussed new Snapchat AR Spectacles. While they're a ways away, the future's bright, you've got to wear AR shades! If you have any additional questions, please share them with us in the comments below. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail55 Shares No Comments Comments are closed.