Welcome to the 205th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including LinkedIn engagement insights, Snapchat Spectacles 3, Trash videoand more.
For those of you who missed last week's episode on Facebook Group privacy changes and Spark AR, you can watch the replay here.
Social Chatter: Social Media Marketing Talk Show - Episode 205
LinkedIn Engagement Insights Coming To LinkedIn Marketing Partner Program
In LinkedIn news, they are rolling out LinkedIn engagement insights, which are part of the LinkedIn Partner Program.
Engagement insights will make it easier for partners such as "Amobee, Annalect, Hootsuite, Ogilvy and more to integrate the LinkedIn Audience Engagement API to help create offerings that enable customers and clients to discover new audiences, better understand the types of content those audiences are engaging with and see how your content is performing against industry benchmarks."
With the new LinkedIn engagement insights, you'll be able to discover new audiences that you can engage with on your next marketing campaign. In addition, you'll be able to identify trending topics and content to help improve your content marketing strategy, plus you'll be able to compare your performance to others in your industry.
Why LinkedIn Engagement Insights Matter For Your Business
Once LinkedIn partners begin implementing these accesses, your business can begin to get more clear with the content that you're producing.
This is because you'll now have access to engagement insights to help you make better informed marketing decisions based around the data. The updates for LinkedIn engagement insights will also help you drive better ROI for your LinkedIn ad campaigns and any organic posts that you share because you'll have the data to help back it up.
You can read the announcement about LinkedIn engagement insights here.
Snapchat Spectacles 3
In Snapchat news, they are rolling out Snapchat Spectacles 3, that include a dual-camera to help you create 3D AR content.
Snapchat Spectacles 3, which are sunglasses with dual cameras, come in steel frames. You can use them to take photos and videos and transform them by adding 3D effects. One downside is that they capture photos at 1,642 x 1,642 pixels and 2D video at 1,216 x 1,216 pixels - this is considerably less than the resolution that most smartphones capture photos and videos at.
Why Snapchat Spectacles 3 Matter For Your Business
Are you looking for a new way to create video content for your customers? With Snapchat Spectacles 3, you can easily add effects to your 2D content to turn it into 3D augmented reality (AR) content.
While you don't need Spectacles 3, they can certainly be a way to record quick videos to use in your business or on your social media channels.
Snap Spectacles 3 aren't available until the Fall, but you can pre-order then here for $380.00
You can read the announcement about Snapchat Spectacles 3 here.
In Testing: Slideshows In Facebook Stories
Also in Facebook news, they are testing a slideshow feature in Facebook Stories.
Why Slideshows In Facebook Stories Matters For Your Business
If you're not sure what you should share to your Facebook Stories, give the slideshow option a try.
This is an easy way for you to further engage with your connections - whether through Stories on your Facebook Profile, Page or in Groups. Simply pick photos from your camera roll and create a short-term experience for people who view your Facebook Stories.
Remember the slideshow feature is only showing up in the Facebook app on iOS, so you might need to update your app from your App Store in order to get it.
Twitter 6-Second Video Ad Bids
In Twitter news, they are rolling out 6-second video ad bids.
If you are running a 15-second or shorter video ad on Twitter, you'll only be charged if someone views the ad for a full six-seconds.
Why Twitter 6-Second Video Ad Bids Matter For Your Business
Short-form videos are preferred. The good news is that if you're running Twitter video ads, you'll only pay when someone views a full six-seconds.
You'll be able to use the new video ad bidding feature for Promoted Videos, In-stream Video Sponsorships and in-stream Video Ads that are 15-seconds or less. This new feature will be rolling out starting Monday.
To learn more about Twitter 6-second video ad bids, click here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- YouTube is testing larger thumbnail images, member-only videos, and Fundo, which are paid YouTube hangouts with influencers.
- Facebook launched movie reminder ads and movie showtime ads and are working on a dedicated TV chat device and a news section on Facebook.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Trash.
Trash is a mobile app for iOS that uses artificial intelligence to create short videos for your business.
With Trash, simply upload your video clips. It will then use artificial intelligence to intelligently create a rough cut of your video, complete with music! If you need to make any edits, you can go back and adjust them from their mobile app.
At this time, Trash is an iOS only video editing app. You can download it for free from the following link.
Download Trash for fast video editing using artificial intelligence
The second tool that we have for you this week is Clipomatic.
Clipomatic can save your business time, while also helping you to create content that caters to your viewers.
Not everyone listens to video with the sound on. Often times, people will watch a video with captions turned instead. With Clipomatic, start recording a video and it will automatically begin to add live captions to your videos. This way you can create video content that works for both types of viewers.
Clipomatic is a $4.99 mobile app and can save you hours of time because you won't need to also hire another company to also transcribe your videos separately for you.
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!