Welcome to the 206th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including LinkedIn insights hub, the Instagram Threads app, Facebook Page previews for posts, AdInboxMe for Facebook Ads and more.
For those of you who missed last week's episode on LinkedIn engagement insights and Snapchat Spectacles 3, you can learn about them here.
Social Chatter: Social Media Marketing Talk Show - Episode 206
The LinkedIn Insights Hub, A Resource For Marketers
In LinkedIn news, they are launching the LinkedIn insights hub, a feature in the LinkedIn Success Hub for Marketers.
This new marketing resource, can help guide your business's social media strategy because you'll get access to industry verticals, learn about audiences, as well as LinkedIn ads.
For example, you can identify audiences on LinkedIn that you may want to target thanks to their people insights. Alternatively, you can identify key insights and trends in marketing through the industry insights, or tap into advertising insights to help you better understand LinkedIn advertising for your business.
Why The LinkedIn Insights Hub Matters For Your Business
If you've struggled with understanding who to target in your industry, or which trends to tap into, the LinkedIn insights hub can be a valuable resource for your business.
Once you understand the audience that you are trying to reach, you may want to consider running LinkedIn Ads.
The insights hub can provide you with examples in your vertical, along with types of advertising strategies that tend to work well on LinkedIn.
To access the LinkedIn insights hub, click here.
You can read the announcement about LinkedIn insights hub here.
Podcasts In Google Search Results
In Google news, they are working on podcast results in Google Search.
If you publish podcast, Google is going to start surfacing them in search results.
Why Podcasts In Google Search Results Matter For Your Business
It can be challenging to get people to listen to your podcasts. There's only so much time (and a lot of podcasts).
By having Google analyze podcast episodes and recommend them in SERPs, you may be able to reach a new audience through Google search rankings.
For example, if your podcast interviews an influencer, it may be identified by Google as one that users may want to check out.
Podcasts in Google search results are still being rolled out. In the meantime, you may want to prepare your podcast by optimizing the meta description and title of your episodes to include names of guests, specific topics and more that you cover.
You can read more about podcasts in Google search results here.
Instagram Threads App For Close Friends
In Instagram news, they are working on an app called Instagram Threads.
Instagram Threads is a messaging app that will automatically share your status, location and more with your "close friends" list on Instagram.
Why Instagram Threads Matters For Your Business
While Instagram Threads is primarily a mobile app to help you keep your friends updated, it can be a valuable tool for your business as well.
For example, you could add your clients to your close friends list on Instagram and update them if you're on your way to meet them. This way they know when you'll arrive without having to text them.
For those of you who use WhatsApp, Instagram Threads might seem familiar. In WhatsApp, you can share your live location with your contacts or send them a pin to the place where they need to meet you. Could Instagram Threads be a step towards merging other features from Facebook's family of apps into one?
You can read more about the Instagram Threads app here.
Preview Facebook Page Posts
Also in Facebook news, they are rolling out Facebook Page previews.
This new feature will allow you to preview your Facebook Page content across desktop and mobile before you publish it.
Why Facebook Page Previews Matter For Your Business
By adding the ability to preview your Facebook Page posts across desktop and mobile before you publish them, this can help save you time.
You'll also get to see how your content looks before you share it. This way you can tweak the image if it needs to be resized, or adjust the meta description of your content.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Instagram they are testing back-to-back Instagram Stories Ads.
- YouTube is shutting down the ability to send direct messages on September 18, 2019.
- Facebook added 3D photos on AndroidTV chat device.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is AdInboxMe.
It can be tough to keep up when your competitors launch new Facebook Ads. While you can go to a Facebook Page and see what ads they are running, you have to remember to do this.
With AdInboxMe, you don't have to remember to do this. Instead, you can simply enter in the Facebook Pages for your competitors and get notified via email when they run new Facebook Ads.
In addition to seeing ads your competitors run, you can also enter the Facebook Pages for others businesses that you like.
This way you can see what types of Facebook Ads they run and get some idea for your own ads.
AdInboxMe is a free tool. You can sign-up for it from the link below.
The second tool that we have for you this week is Shoot.
Shoot is an iOS mobile app that will let you use your iOS device as a camera in your livestreams.
Shoot is different from other apps that work as a network device interface (NDI), they often communicate over WiFi, which can lead to lag on your device.
With Shoot, it works over USB, which helps to reduce lag, which leads to better quality video.
Shoot for iOS is a $2.99 app.
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!