23 Sep Social Chatter Episode 310: LinkedIn Articles for Pages, Publish Long-Form Articles, Build A Community Christian Karasiewicz | Christian Karasiewicz, LinkedIn Articles for Pages, LinkedIn Company Page Updates, LinkedIn Company Pages, LinkedIn News, Rich Brooks, Sara Munro, Social media marketing talk show, Social media news, social media news 2021 | LinkedIn, Social Chatter, Social Media Marketing | ShareTweetSharePinBufferWhatsAppEmail55 SharesShareTweetSharePinBufferWhatsAppEmail55 Shares Welcome to the 310th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including LinkedIn articles for pages. You can also read, watch or listen to Social Chatter on our blog, YouTube channel or Alexa Flash Briefing. If you missed our last episode of our social media marketing talk show, we discussed LinkedIn Dark Mode. Let's see what's new in social media this week with, Christian Karasiewicz, Sara Munro and guest, Rich Brooks, Author of the book, The Lead Machine: The Small Business Guide to Digital Marketing and Founder of the Agents of Change podcast. Social Chatter: Social Media Marketing Talk Show - Episode 310 LinkedIn Articles for Pages, Publish Long-Form Articles This week, we're talking about LinkedIn articles for pages. Do you want to build a deeper relationship with your audience? When you share informative content, this is a great way to build a connection with new and current customers. If you happen to have your own blog, you know how difficult it can sometimes be to drive your readers there. Fortunately, LinkedIn is launching articles for Pages. This feature has previously been available for LinkedIn Profiles. It's now coming to Company Pages. What this means is that your organization can grow their community by publishing long-form articles directly on the platform. With LinkedIn articles for Pages, here are some key benefits for your company to use them. Engage members without having to take them off platform. Create engaging long-form content with rich media, hyperlinks, pull quotes, and more. Discuss your articles in the comments with real users. Drive your readers with various CTAs - follow your Page, visit your website, download a resource, etc. Learn more about the people who read your content, their interests, demographics, etc. #LinkedIn now allows Company Pages to publish long-form articles and generate community conversations and extend reach.#SocialChatter #SocialMedia #SocialMediaNews #LinkedInNews #Blogging https://t.co/AAdi0f45SW pic.twitter.com/heqgN1AbPI— Social Chefs (@socialchefs) September 19, 2021 What's great about LinkedIn articles for Pages is that they're not complicated to create, but have maximum benefit. How to Create LinkedIn Articles for Pages (3 Steps) How to create LinkedIn articles on Pages in 3 steps. pic.twitter.com/K2EEigY77k— Social Chefs (@socialchefs) September 20, 2021 To create articles on your LinkedIn Company Page, follow these steps. Go to your LinkedIn company page. Under the "start a post" area, click on "write article". At this point, you can add a cover image (2,000 x 600px), catchy headline, images, videos, quotes, hyperlinks and more. When you're ready, click the publish button to share your long-form articles on your company page. You can then review them under "content" to see how they are performing. Why LinkedIn Articles for Pages Matters For Your Business While you should always try and drive customers back to a property you own - your website, you can leverage social media platforms to help with this. One way is with LinkedIn articles for Pages, to create long-form content on your LinkedIn Company Page. While you can publish blog posts on your Company Page, that go out to your followers, you also don't have to publish full articles. For instance, if you have blog post on your website, create a shorter version of this article, specifically for my Page. Within that article, add a backlink to the original blog post on your website. As a result, you can leverage the audience that you've been building on LinkedIn and drive more traffic back to your website. If you don't yet have a website, you can start building a following by creating LinkedIn articles for Pages. Related LinkedIn Articles Creator Mode and Cover Stories LinkedIn Company Page Updates for 2021 Marketing Guides for LinkedIn LinkedIn Career Explorer LinkedIn Ad Retargeting Tools Profile photo filters on LinkedIn Other Social Media News Mentioned Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out. Facebook launched a host of new business connection tools across Messenger, Instagram and WhatsApp. You can now create videos in Vimeo Create and bring them into Business Suite. YouTube's VP of Engineering details how videos are delivered to users. YouTube is adding mobile analytics and expanding merch offerings. YouTube is expanding community posts to more users. WhatsApp is launching a new business directory feature. Tool of the week: Facebook Portal is getting updated. They are launching Portal Go and Portal+. They range from $199 to $349. How to Make Your Company Remarkable This week, we talked with Rich Brooks about what it takes to make a company remarkable. Here are some of the tips that he shared. What is the remarkability formula? (Find, Focus, Fashion, and Frame)? Some companies succeed online and some don't. Some are just more remarkable. They're doing something worth remarking upon. Every business should take an internal look to figure out what could be remarkable for their business. There are four lenses. Find, Focus or niching down, Fashion or creating something that is not intrinsic to your offering, but aligns with who you are and what you do and Framing or positioning your business. Why businesses fail when trying to niche down Niching down is terrifying. Don't try to be all things to all people. You don't want to do that. When you differentiate yourself, it helps make you more remarkable. Feel free to go against the grain, and hone in on a very specific audience, and then build up from there. In addition, Rich Brooks also offered to help you discover what makes your business remarkable. To take advantage of this generous offer, simply fill out this form. Wrap-up To sum it up this week, we discussed LinkedIn articles for Pages, which works on mobile and desktop and creates greater accessibility and inclusivity. To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week! If you have any additional questions about how to create LinkedIn articles for Pages, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.About The Author Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials. ShareTweetSharePinBufferWhatsAppEmail55 Shares No Comments Comments are closed.