Social Chatter Episode 244: LinkedIn Ad Retargeting Tools, What Marketers Need to Know

Social Media Marketing Talk Show Episode 244 for Social Chatter - Featured

Social Chatter Episode 244: LinkedIn Ad Retargeting Tools, What Marketers Need to Know

Welcome to the 244th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including LinkedIn Ad Retargeting Tools, IGTV Ads, See It, Snap It, Buy It on Pinterest and more.

You can also watch or listen to Social Chatter on our blog, YouTube channel, podcast or the Alexa Flash Briefing.

If you missed the last episode of our social media marketing talk show, we discussed Facebook Workplace video rooms with Christian Karasiewicz, Jim Fuhs, and Dorien Morin-van Dam.

Let's see what's new in social media this week with, Christian Karasiewicz, Jim Fuhs and guest, Marisa Cali.

Social Chatter: Social Media Marketing Talk Show - Episode 244



LinkedIn Ad Retargeting Tools, Target Video Ad Viewers

In LinkedIn news, they are launching LinkedIn Ad retargeting tools.

These new LinkedIn retargeting tools will allow you to create and target ads to users who watch your video ads. This includes watching 25, 50, 75 or 100% of ads.

In addition, LinkedIn ad retargeting tools can be used to target users who opened or submitted a Lead Gen Form.


Why LinkedIn Ad Retargeting Tools Matter For Your Business

By adding the ability to retarget users who watched a percentage of your LinkedIn video ads, you can set up a funnel to stay top-of-mind or reach them with content based on how much they viewed of your video ad.

To put LinkedIn Ad retargeting tools into effect, your business is going to want to have a very tailored customer journey. This is because most prospects take longer on LinkedIn to convert into a sale.

If you need to learn how to create design your own video ads, check out the LinkedIn video ads guide.


Other Social Media News Mentioned

Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.


What Is A Remote Live Video Producer?

This week on our social media marketing talk show, we also invited Marisa Cali to discuss the role of a live video producer.

Here are the tips that she shared.


What Is The Role of A Remote Live Video Production?

  • A remote live stream producer manages the tech and behind the scenes so the host can deliver their value with enthusiasm and energy.

Why Is A Remove Live Video Producer Important?

  • Fumbling around with displaying comments or banner messages affects your concentration. A remote producer can take the guesswork out of managing a live stream from pre-production preparation to post-production promotion.

When Should A Business Hire Someone to Help Produce Live Videos?

  • Live streams are successful when you're committed to it as a marketing initiative as part of the bigger marketing strategy. If a business has a limited budget - live video emcompasses two different marketing tactics - video and community engagement. Businesses can hire someone to help them navigate the live video space, strategize on how to deliver the value and even help with repurposing of live video content.

On Average, How Much Should A Live Producer Cost?

  • At a minimum, training costs between $150-200. There are free tutorials online but they don't go deeper to explain the visual component AND necessity of a live video stream.




In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.


Licked, Legal, Claims free Music For YouTube

The first tool that we have for you this week is Lickd.

Have you received a copyright claim on your YouTube videos for your music?

One way to avoid this is to ensure you are using claims free music.

With Lickd, YouTube creators can legally use the music you get from their platform in your YouTube videos without losing ad revenue.

Create an account on Lickd and purchase a license to use for the life of your YouTube video. The price of your music depends on the average number of views on your last 50 videos.

If you are a first-time Lickd user, you can get your furst song completely free. Simply use the link that we've included below.

Get legal music for your live videos



Sound Siphon, Create Virtual Input Audio Devices That Send Audio From One App to Another

The second tool that we have for you this week is Sound Siphon.

Sound Siphon makes it easy for you to capture audio on your Mac. It is also a less expensive alternative to Loopback from Rogue Amoeba.

With Sound Siphon, you can create virtual input audio devices to send the audio from one app to another. For example, you can capture audio from Skype or FaceTime, add your own microphone, and then bring it all together into live video tools such as StreamYard or Ecamm Live with little effort.

In addition, you can use Sound Siphon to "send your Microphone and Mac's audio to your remote guests. You can even use Sound Siphon to bridge audio between voice chat apps so guests on different services can talk to each other."

Sound Siphon is available free for 14-days. You can then purchase a license for just $49.


Create virtual input audio devices that send audio from one app to another




To sum it up, you can use LinkedIn ad retargeting tools to get your content more in front of your customers.

To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!

If you have any questions about using the new LinkedIn ad retargeting tools for your business, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

About The Author
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.