Welcome to the 266th episode of Social Chatter, the longest running social media marketing talk show. In addition to covering the latest breaking social media news, this article will focus on social media news from this past week, including LinkedIn Career Explorer, a way for business owners to find new careers to pursue based on the skills they currently have.
We will also take a look at the following social media news topics.
- WhatsApp disappearing messages.
- TikTok is partnering with Sony Music.
- Instagram is testing new ways to react to Stories.
- You can now hide Snapchat subscribers.
- New tool: Vimeo Record, record and share video messages, presentations and more.
If you missed the last episode of our social media marketing talk show, we discussed WhatsApp In-Chat Shopping.
Social Chatter: Social Media Marketing Talk Show - Episode 266
LinkedIn Career Explorer, Find New Skills & Jobs
This week, LinkedIn introduced Career Explorer, a tool to help you see the overlap in skills for new jobs.
With a lot of businesses looking to pivot because of the pandemic, you may need to consider new places for work.
LinkedIn Career Explorer is a new product from LinkedIn, that introduces new tools to help job seekers find new jobs. In addition, you can identify skills that you may have and how they overlap with a particular career path that you may be interested in.
Why LinkedIn Career Explorer Matters For Your Business?
A number of business owners may need to begin pivoting over the coming months. This may mean identifying a new career (if the current one isn't working.
You may want to expand your business and bring on another employee that is similar to you to take on some of the added work that you have received.
The LinkedIn Career Explorer can help you quickly identify skills that you need to move ahead, along with the skills someone else might need for a new job that you are advertising.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- WhatsApp launched ephemeral messages that disappear after 7 days.
- TikTok works with Sony Music to bring music to their platform (legally).
- Instagram is testing another way to react to Stories beyond DMs.
- Display or hide Snapchat subscriber counts.
How to Grow Your YouTube Presence
During this week's live social media marketing talk show, we also talked with Rob Balasabas about growing your YouTube audience and whether it matters how many subscribers you have or not.
Here are the tips that he shared.
How Important Are YouTube Subscribers?
- Your subscriber count is a vanity metric. It is similar to comparing how many likes or followers you have.
- Focus on building a subscriber case (community).
- Subscribers adds credibility, validation to your work.
3 Ways To Grow Your YouTube Audience
- Use your YouTube banner. Tell potential subscribers what the value proposition is for your channel.
- In your videos, don't forget to ask your audience, rather than assume they will subscribe.
- Make really good, useful content that helps people. This can be the easiest way to grow your YouTube audience.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Lately, AI-Powered Social Media Management Tool
The first tool that we have for you this week is Lately.
Lately is a social media management tool.
What separates Lately from other social media tools is that they utilize artificial intelligence to create social media posts.
For example, a lot of businesses hire a Social Media Manager to create content for their channels (or outsource them to an Agency).
With Lately, you can save on this cost and generate more content in less time automatically.
Here is a look at how Lately works.
Prices for Lately start at $99 per month. You can upgrade to Lately Pro for $229 per month for access to more social media channels. When you compare Lately to hiring a person to create social media posts for you, you will save a significant amount of money and free up more time to grow your business.Automate your social media posts with artificial intelligence/dt_sc_button]
Vimeo Record, Record Video Messages, Presentations and More
The second tool that we have for you this week is Vimeo Record.
Do you need to record your screen?
Maybe you want to share video messages with your customers?
Vimeo Record is a Google Chrome browser extension that you can use to record and communicate your ideas faster.
Here is a look at how to use Vimeo Record.
Vimeo Record is a free downloaded and compares to Loom.Record and send video messages to customers
To sum it up this week, we discussed LinkedIn Career Explorer. LinkedIn is adding new tools to help you identify new careers for yourself. You could also use Career Explorer to see which skills a new employee might need, so be sure to give it a try and see how your skills compare to the job you want.
With enhancements to shopping on WhatsApp, your business can benefit by using WhatsApp catalogs to list your products on your WhatsApp business account. This way they are readily available for your customers to purchase when you're chatting with them.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!