Social Snacks Episode 21: How to Use Facebook Live Video for Groups

How to Use Facebook Live Video for Groups - Featured

Social Snacks Episode 21: How to Use Facebook Live Video for Groups

Do you run your own Facebook Group or you're part of another group?

Are you looking for new ways to engage with group members?

Have you considered using Facebook Live Video for groups in your Facebook marketing strategy?

On this episode of Social Snacks, you will learn how to use Facebook Live Video for groups.

By using Facebook live video in your group, this can be a great way to build deeper connections with your group members and to make your Facebook Group a destination that your customers visit regularly and recommend to their peers on Facebook.

Let’s take a look at how you can create your first Facebook Live Video for groups in under 5 minutes!
 

How to Use Facebook Live Video for Groups

To help you get started using Facebook Live Video in your Facebook Group, I’ve put together a short video tutorial to help you out.

In less than 5 minutes, you will be able to start broadcasting to your Facebook Group.

 

 

 Transcription Services by GMR Transcription

 

Let's take a look at the steps you need to use livestreaming in your Facebook groups.
 

1. Launch the Facebook mobile app

Facebook Mobile App - iOS

In order to broadcast to your Facebook Group, you’ll need to download the Facebook mobile app (iOS | Android).

If you’re also using the Facebook Groups app (iOS | Android), right now it is missing some of the functionality needed to use Facebook Live Video for groups.

 

2. Go to your Facebook Group

Facebook Group - Social Chefs

Open the Facebook mobile app and go to the Facebook Group you want to use live video on.
 

3. Create a new post

Next, you’ll want to create a new post in your Facebook Group.

When creating your Facebook Live Video in your group, be sure you tell your audience what the live video will be about.
 

4. Select the Facebook Live Video for Groups icon

Facebook Groups Post with Live Video

When you’re ready to broadcast to your group, tap on the Facebook Live Video icon.

5. Going live in a group

Facebook Live Video - Going Live

Next, you’ll want to tap on “continue” and give your Facebook Live Video for groups a description.

In your description, be sure to tell your group members what the Facebook Live Video for groups is about.

You can also include hashtags and also tag other groups, pages, profiles and more using the @ sign.

When you’re ready, tap on the “go live” button.

At this point, you’ll start broadcasting your Facebook Live Video to your group.
 

Finishing Facebook Live Video for Groups

After you’ve finished broadcasting your Facebook Live Video to your group, to end the broadcast, tap on the “finish” button.

At this point, you’ll be presented with options to save your group video to your camera roll and also have the option to choose to upload a higher quality version of your Facebook Live Video.

Your Facebook Live Video broadcast will now show up on your Facebook Group’s timeline.

They will also show up under Photos > Videos for the Facebook Group.

I suggest creating an album to help you better organize Facebook Live Videos for groups. This way they are easy for members to find and watch.

Organizing Facebook Live Video in Groups
 

Additional Facebook Live Video for Groups tips

One thing you want to remember when using Facebook Live Video for groups is that anyone who is a member of a group can post Facebook Live Video.

This means you might have a lot of members posting video to your group, which can get away from the purpose of the group.

If you run your own Facebook Group and you don’t want users to post to your group, here are some adjustments you can make.
 

Edit your Facebook Group description

Edit a Facebook Group description

To discourage members to post Facebook Live Video in your group, consider changing your group description.

In your Facebook Group description, add a few sentences that tell members what they can and cannot post.

For example, please do not share links to blog posts or post Facebook Live Video in the group.
 

Adjust group posting permissions

Facebook Group Post Permissions

If that doesn’t work, the other option you have is to change the Facebook Group posting permissions.

This will make it where the group admin or moderators have to approve posts before they show up to everyone in the group.

While these options add extra work for you, they can help you maintain tighter control of your Facebook Group, instead of it being overrun with too many Facebook Live Video posts.
 

Over to You

Now you know how to use Facebook Live Video for groups. Remember, you can also use live video for pages as well as for events that you’re running for your business too!

By incorporating live video into your Facebook Group, this gives you new ways to engage with your group members rather than just posting links to blog posts or sharing photos.

With live video, you might even consider holding a discussion with your members about a blog post you recently wrote that they might have questions about. The possibilities are endless on how you incorporate Facebook Live Video for groups in your business, so get creative in how you use this feature!

 

Recommended equipment:

Improve the quality of your Facebook Live Videos and take them from good to great with these must-have tools.
 

Should you have additional questions on how to use Facebook Live Video for groups, you can always share them with us on Facebook, Twitter, LinkedIn or in the comments below.

 

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.