Social Snacks Episode 19: How to Use Facebook Live Video for Pages

How to Use Facebook Live Video for Pages - Featured

Social Snacks Episode 19: How to Use Facebook Live Video for Pages

Are you looking to use Facebook Live Video on your Facebook Pages for your business, but you’re not sure how to get started?

On this episode of Social Snacks, you’ll learn how to use Facebook Live Video for Pages.

This way you can build a strong foundation around using Facebook Live Video in your businesses Facebook marketing strategy.

At the same time, you will now have another way to build a deeper relationship with your customers and fans on Facebook thanks to livestreaming!


What are Facebook Live Videos?

According to Facebook, “live videos are real-time video posts on Facebook.”

Facebook Live Video

Instead of being a video that you record and share at a later date, Facebook Live Videos are live, unedited videos that happen in real-time.

With Facebook Live Video, you can broadcast or lifestream an event to your Facebook Page at any time.

Facebook Live Videos can be up to 90 minutes in length and afterwards, a recording is saved in the videos section of your Facebook Page.

If you’re a business, using Facebook Live Video for Pages presents you with many opportunities to deepen your relationship with customers.

For example, if you run a restaurant, you could give your customers a behind-the-scenes look into how you make your most popular dishes.

If your business is real estate, you may want to use Facebook Live Video to take your fans and prospects on a tour of a new listing for a property.

The possibilities are endless on how you use Facebook Live Video for Pages.

To learn how to use Facebook Live Video for Pages, we’ve put together a short video tutorial that can have you up and running in just a few minutes.

This way you can broadcast your first Facebook Live Video from your Facebook Page and begin to get comfortable using livestreaming video in your marketing.


How to Use Facebook Live Video for Pages



 Transcription Services by GMR Transcription


1. Download the Facebook app

The first thing you need to do is download either the Facebook mobile app or the Facebook Pages Manager app.

You will use one of these to broadcast your Facebook Live Video.

Facebook Mobile App

Facebook Pages Manager App

For this example, we will be using the Facebook mobile app.


2. Launch the Facebook mobile app

Facebook Mobile App - iOS

3. Open your Facebook Page


4. Tap on publish


5. Select “live video”

Facebook Live Video for Pages


6. Enter a description about your Facebook Live Video

Facebook Live Video description

In your Facebook Live Video description, you can include hashtags and also tag other pages and profiles using the @ sign.

Remember, your Facebook Page is public so anyone can view your Facebook Live Videos.


7. Tap on the “go live” button

Going live on a Facebook Live Video

Once you’ve added a description, it’s time to “go live” with your broadcast.

If you get a warning that you have a weak signal, be sure you’re in an area with good reception, otherwise your live videos can be choppy and buffer a lot, which can create a poor user experience for viewers.

Facebook Live Video - Weak Signal

At this point, you will get a 3 second countdown timer and your Facebook Live Video will be broadcast out to your Facebook Page.

You can broadcast for up to 90 minutes; however, we recommend experimenting with different lengths for your Facebook Live Videos for Pages.

This way you can identify the best length of time to broadcast for.

You can also see how long your audience is most engaged for on your businesses Facebook Page.


8. Saving Your Live Videos

Facebook Live Video - Saving

When you’re finished with your Facebook Live Video for your page, tap on “finished.”

This will let you save your Facebook Live Video to your devices camera roll. You can also choose to upload a better quality version of your Facebook Page’s live video.

At this point, your Facebook Live Video will be published to your Facebook Page and a recording will be added to the videos section on your page.

This way your customers and fans can reference them later on.


Organizing Facebook Live Video for Pages

Facebook Live Videos - Playlist

If you plan to create a lot of Facebook Live Videos for your page, we recommend creating a separate playlist on your Facebook Page.

By organizing your Facebook Live Videos into a playlist, they’re easier for your fans and customers to reference later on.


Recommended equipment:

Improve the quality of your Facebook Live Videos and make them go from good to great with the following pieces of equipment.

Over to You

There you have it, you’ve just learned how to use Facebook Live Video for Pages!

As you can see, it’s easy to broadcast live videos to your Facebook Page.

Should you have additional questions on how to use Facebook Live Video for your page, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.


About The Author
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.