Social Snacks Episode 20: How to Use Facebook Live Video for Events

How to Use Facebook Live Video for Events - Featured

Social Snacks Episode 20: How to Use Facebook Live Video for Events

Have you been using Facebook Live Video on your Facebook Page? Did you know, you can also use Facebook Live Video for events as well!

On this episode of Social Snacks, you will learn how to use Facebook Live Video for events.

This way when you are putting on an important event for your business, you can incorporate live video into your event and promote it just to people who said they were attending your event on your Facebook Page.

By using this Facebook tactic, you can engage prospects and customers before, during and after your businesses events!

Let’s take a look at how you can create your first Facebook Live Video for events in under 5 minutes!

 

How to Use Facebook Live Video for Events

To help you get started using Facebook Live Video for your next event, I've put together a short video tutorial to help you out.

In less than 5 minutes, you will be able to broadcast your first live event to Facebook.

 

 

 Transcription Services by GMR Transcription

 

Let's take a look at the steps you need to livestream your Facebook events.

 

1. Launch the Facebook mobile app

Facebook Mobile App - iOS

In order to broadcast your events, you’ll need to download the Facebook mobile app (iOS | Android).

If you’re using Facebook Pages Manager, right now it is missing some of the functionality needed to use Facebook Live Video for events.

 

2. Go to your Facebook Page

Facebook Mobile App - iOS

Open the Facebook mobile app and search for your Facebook Page.

 

3. Create a new event

Facebook Events for Pages

Next, you’ll want to create a new event on your Facebook Page.

Be sure to give the event an appropriate title and check the date and time and other event details.

If you have any co-hosts for your event, be sure to add them as well.

Remember, when you create an event on your Facebook Page, they are public for everyone to see.

Create A Facebook Event

 

4. Invite people to join

Facebook Event Invite

Once you’ve created your event, be sure you invite people to join the event.

This way you can know ahead of time who might be attending.

 

5. Go to your Facebook Page when it’s time for your event

When it’s time for your event to take place, go to the event you created on your Facebook Page.

You can get an idea of who is attending your event at this point.

 

6. Create a new discussion within your event

When it’s time for your event to take place, create a new discussion within your Facebook Page’s event.

Tell your attendees what the event will be about.

For example, if you’re using Facebook Live Video for events before a major event, you might use live video to talk about booking a hotel, the schedule of events and so on.

If you’re planning to use live video after an event, you might use Facebook Live Video to talk about where attendees can find the materials, presentations and so forth that were mentioned during an event.

Once you’ve written your event description, be sure to select the “live video” option in order to use Facebook Live Video for events.

 

7. Going live with your event

Facebook Live Video - Going Live

Next, you’ll want to tap on “continue” and give your event a description.

In your description, be sure to tell your attendees what the Facebook Live Video for events is about.

You can include hashtags and also tag other pages, profiles and more using the @ sign as well.

When you’re ready, tap on the “go live” button.

At this point, you’ll start broadcasting your Facebook Live Video for your event.

 

Finishing Facebook Live Video for Events

Facebook Events - List

After you’ve finished broadcasting your Facebook Live Video for your event, to end the broadcast, tap on the “finish” button.

At this point, you’ll be presented with options to save your event video to your camera roll and also have the option to choose to upload a higher quality version of your Facebook Live Video.

Your Facebook Live Video broadcast will now be available under the “recent post” section for your event.

It will also show up under the discussion area as well.

 
Facebook Event Posts

 

Promoting Facebook Events

When you first use Facebook Live Video for events, you might find you don’t have a lot of people attending your event.

When you’re planning out any events, be sure to let your audience know beforehand if you’re going to use any Facebook Live Video for events.

You might want to use live video before the event to answer questions from people who will be attending your event.

Or it could be to livestream the event from your Facebook Page for those who cannot attend.

Regardless, everyone isn’t always on Facebook, so you might need to give them advance notice so that they can plan out their schedule ahead of time so the they can attend or invite others to watch your live video.

 

Over to You

As you can see, getting started with Facebook Live Video for events doesn’t take much time at all, yet it can be instrumental at helping you put on an amazing event for your attendees.

The key thing is to first create an event within your Facebook Page. If you skip this step and try creating a Facebook Live Video on your page, you’ll be broadcasting to all of your fans instead.

By using Facebook Live Video for events, you can better segment out your audience and only use live video for those people who are planning on attending your event, whether online or in-person.

To get comfortable with using Facebook Live Video for your events, consider experimenting beforehand with a few lucky attendees to make sure you get everything right!

Remember, if you want better quality video and audio, you should consider adding some Facebook Live Video tools to your existing camera setup.

They can really help you dramatically improve your videos that you’re broadcasting on Facebook.

 

Recommended equipment:

Improve the quality of your Facebook Live Videos and make them go from good to great with the following equipment.
 

Should you have additional questions on how to use Facebook Live Video for events, please share them with us on Facebook, Twitter, LinkedIn or in the comments below.

This way we can help you start using Facebook Live Video to take your business to new heights!

 

About The Author
Profile photo of Christian Karasiewicz
Christian Karasiewicz Founder, Social Chefs Founder and CEO of Social Chefs, a digital marketing agency. I host two shows, #SocialChatter, the industries longest running social media marketing talk show and Social Snacks, 5 minute or less social media marketing tutorials.