Welcome to the 243rd episode of Social Chatter, the longest running social media marketing talk show. We cover the latest breaking social media news from this past week, including Facebook Workplace Video Rooms, Instagram Group Video Chats, Facebook Messenger Polls and more.
- Facebook has launched Workplace Drop-In Video Rooms for your company.
- Chat with up to 50 users with Instagram Group Video Chats
- Limit who can respond to your tweets with Twitter conversation settings.
- Facebook Messenger Polls are back (and revamped)!
- Use Social Snap to add powerful social sharing buttons to your blog or website in seconds.
If you missed the last episode of our social media marketing talk show, we discussed Facebook Shops Jacobe Hollins from McDonald's.
Social Chatter: Social Media Marketing Talk Show - Episode 243
Facebook Workplace Video Rooms For Drop-In Meetings
In Facebook news, they launched Facebook Workplace Video Rooms along with new features to better serve businesses.
These include: Drop-in video Rooms, Work Groups, informal Groups for co-workers, along with Oculus for Business, an enterprise-focused version of its virtual reality headset.
Facebook Workplace video rooms are similar to Messenger Rooms.
Designed for the Enterprise, Workplace video rooms will allow you to bring together your employees over video within the Facebook ecosystem.
Why Facebook Workplace Video Rooms Matter For Your Business
Chances are, your business is already paying for video chat tools, such as Zoom, WebEx or BlueJeans.
If you are already part of the Facebook ecosystem within your company and using Facebook Workplace, it makes sense to consider consolidating and to use Facebook Workplace video rooms.
For starters, you get Facebook's reliability. Next, if your business is paying for multiple tools, you can potentially reduce your overall cost for each employee. Additionally, one thing we like about using Facebook Workplace video rooms is that you know they integrate.
We often come across companies that have band-aided solutions to try and get them to work. They sometimes do, albeit for a short while until a software update comes out.
By working with Facebook, you end up with a streamlined solution that can help save your company time and money.
If you are currently not using Facebook Workplace, we would advise not switching if your solution is working well. If there are lots of cobbled-together solutions, it might be time to consider an all-in-one solution with one company.
If you want Facebook Workplace video rooms and are ready to connect everyone in your organization, you can try Workplace for free.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- You can now video chat with up to 50 of your favorite people with Instagram Group Video Chats
- Facebook Creator Studio adds the ability to create posts.
- You can now run polls in Facebook Messenger (again)!
- Facebook adds 15 new free marketing courses to Facebook Blueprint.
- Facebook introduces beta Facebook Live Ingest tool
- Facebook Messenger adds pop-ups to notify you about potential scams on the platform.
- Facebook testing Neighborhoods feature - could they be looking to compete with NextDoor?
- Reddit launches a 12-week Advertising School.
- Twitter rolls out Twitter conversation settings, to allow you to choose who can reply to your tweets.
- Twitter is testing link previews from the Twitter web app.
How to Use Social Media to Build A Community
This week on our social media marketing talk show, we also invited Dorien Morin-van Dam from Social Media Pros to share tips to help your small business learn how to build a community using social media.
Here are the tips that she shared.
How Do You Build A Community On Social Media?
- First, you need a solid social media strategy.
- Do research on FB for the best name - use keywords instead of brand name, unless you have a large brand
- Get familiar with group moderating options to get the most out of all functions.
- Grow the group by inviting the right people.
- Find help to admin the group if you want to monetize it.
Where Should You Build A Community?
- Facebook groups are hot, LinkedIn Groups are not. (they might be making a comeback).
- Slack groups are a good place for building a community.
- Consider Instagram, Facebook Messenger or WhatsApp Groups.
- Build a community where your target audience is already active!
Can You Share 2-3 Tips With Businesses Looking to Build A Community?
- Build two groups. Use one as a way to get tons of leads - picking a broad subject. (sewing, painting, local town, social media management). The second group is your VIP group and can be created as a place for students or members! Your funnel leads from the large group into the VIP group.
- Hire a community manager if you are serious about growing your group.
- Set group rules! Keep spammers and self-promoters at bay.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Neptune For Twitter
The first tool that we have for you this week is Neptune.
Would you like a more streamlined Twitter feed?
Maybe you want to hide Twitter Ads?
Neptune for Twitter can help hide ads and remove the non-chronological home feed. This can make your Twitter feed much easier to follow. You can also filter thw tweets you see.
By cleaning up your Twitter feed, you an help ensure you see important tweets. Neptune for Twitter will cost you $1.99.
Customize your Twitter feed
Social Snap, A Social Warfare Alternative
The second tool that we have for you this week is Social Snap.
Is your website optimized for social sharing?
This includes social share buttons for your favorite social media channels, the ability to click-to-tweet content and more. With these features, you can drive more traffic and increase engagement using social media.
Fortunately, Social Snap makes it easy to add these features and more through a WordPress plugin. In addition, you can customize the title, description and image when someone shares your content on social media, create a social content locker, that hides content until a reader shares it on social media or use it to share old blog posts to re-engage your audience.
If you've been looking for an alternative to Social Warfare, consider trying Social Snap.
It costs less than $29 for an annual license. You can upgrade to Social Snap Pro, which includes add-ons, for around $70.
Generate social media engagement for your business
To sum it up, Facebook Workplace video rooms help you bring your employees together and potentially reduce your overhead costs within your organization.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!