Welcome to the 202nd episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Facebook search ads, Pinterest mobile ad tools, Snapchat Instant Create Ads and more.
For those of you who missed last week's episode on new YouTube revenue opportunities and Twitter LiveCut, you can watch the replay here.
Social Chatter: Social Media Marketing Talk Show - Episode 202
Facebook Search Ads
In Facebook news, they are testing Facebook search ads. This is what search ads look like from back in 2012.
Why Facebook Search Ads Matter For Your Business
While Facebook search ads are currently in testing, they aren't that new. If you've ever run Google AdWords, they're similar.
As a business, one thing you may want to consider is if Facebook Ads are working for you, set aside budget for Facebook search ads (if they are rolled out). This way you can target your competitors and other related search terms so help ensure your business shows up in Facebook search.
Remember, these are being tested, so they might not ever launch. In the meantime, run searches on Google and pay attention to the ads that show up when you query your competitors and apply those similar searches to Facebook search ads if they ever launched.
To read more about Facebook search ads, here.
Pinterest Mobile Ad Tools
In Pinterest news, they are rolling out Pinterest mobile ad tools that will make it easy for you to create Pinterest ads in four steps.
According to Pinterest, you'll be able to run Pinterest ads from your mobile device by simply selecting a pin from your business profile, choosing automated or custom targeting and then picking the duration and overall budget for your campaign.
Why Pinterest Mobile Ad Tools Matter For Your Business
Pinterest mobile ad tools will help you create and run Pinterest ads from anywhere.
You'll gave the ability to adjust budgets and targeting, pause a Pinterest ad, edit the URL destination and campaign name and even view metrics from the Pinterest mobile ad tool, such as your ad spend, remaining campaign duration, see impressions, clicks, click-thru rate and saves of your pins.
By adding Pinterest mobile ad tools, you'll be able to leverage Pinterest ads to help grow your business or even those of your customers.
To read the announcement about Pinterest mobile ad tools here.
New, Improved Pinterest Product Recommendations
Also in Pinterest news, they have rolled out improved Pinterest product recommendations. When you see product pins - these are pins that show the pricing an availability, you'll see a new shopping section that includes "more from brand."
Why Improved Pinterest Product Recommendations Matter For Your Business
If your business has a brand catalog or feed, now you'll be able to have it show up thanks to new and improved Pinterest product recommendations. We like to compare these to the view you typically see on an e-commerce website when you've viewed a product or are looking at an item that would pair well with another.
Overall, this is an impressive move by Pinterest. It will help your business offer more opportunities to customers to make a purchase.
To read more about new and improved Pinterest product recommendations, click here.
In Testing: Instagram Stories Background
In Instagram news, they are testing Instagram Stories background, a feature that allows you to select an image from your camera roll to use in the background of your Stories. Here is an example.
Why Instagram Stories Background Matters For Your Business
While Instagram Stories background only allows you to add a photo as your background, what is even more impressive is that it uses augmented reality to do this.
As a business owner, this is normally a very complex task (and most tools aren't usually accurate). While they only seem to support photos, at some point, we see them adding video backgrounds and much more.
Overall, this could be a useful feature because it would allow you to easily replace your background when creating Instagram Stories content - no need to clean-up a messy office. It can also obviously help you create stronger branded content when you're not in your office or near your studio.
To read more about Instagram Stories background and green screen effects, click here.
Snapchat Instant Create Ads
In Snapchat news, they are launching Snapchat Instant Create, a way for advertisers to create ads in three steps
According to Snapchat, select your objective (increase web visits, app installs, or app visits), enter your business website and finalize your targeting.
Why Snapchat Instant Create Matters For Your Business
With Instant Create and the Advanced Create option, you can either quickly get started reaching an engaged audience on Snapchat to create a single ad or use the Advanced Create option to create multiple Ad Sets.
As a business owner, Instant Create removes the barriers and streamlines the ad creation process. While they use popular templates and simple ad details, they make it easier for you to create Snapchat Ads in much less time.
Keep in mind, Snapchat Instant Create ads only support Snap Ads and are only available to advertisers using their self-service Ads Manager. If you want to use other ad formats, try the Advanced Create option.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- YouTube partners with Paysafe.
- In the coming months, Facebook to remove outdated interest targeting.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is FancyHands.
FancyHands is a team of US-based assistants that can help your business with completing your to-do list.
With FancyHands, you can get your time back, by assigning tasks to a virtual assistant.
FancyHands starts at $6 per request, for 5 request a month. You can hire your first virtual assistant from the link below.
Hire an assistant with FancyHands
Instaspacer For Instagram
The second tool that we have for you this week is Instaspacer.
Instaspacer is an iOS and Android app that will add the line breaks (spaces) back into your Instagram posts. No more need to click the … option to expand the post.
Simply download the free Instaspacer mobile app, type out your Instagram post, and select the convert option.
You'll be taken to Instagram with clean and beautiful text.
Instaspacer is a free download. You can get it from the following link.
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!