Welcome to the 215th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Facebook responsive ads, a new Pinterest pin format, Vidchops, Hopin, and more.#fa
For those of you who missed last week's episode, we talked about Facebook live video clipping and Stories templates.
Social Chatter: Social Media Marketing Talk Show - Episode 215
Facebook Responsive Ads
In Facebook news, they are rolling out Facebook responsive ads to help businesses create several versions of ad copy, headlines and descriptions at the ad level.
With Facebook responsive ads (also known as multiple text optimizations), you can create different versions of headlines, ad copy and descriptions to test out for your single-media ads.
Facebook will then serve up different combinations to help determine which one drives the best results. Here's a look at the Facebook responsive ads feature.
Why Facebook Responsive Ads Or Multiple Text Optimizations Matter For Your Business
By having multiple text optimizations available, your business can test out different combinations of ad copy to help you determine which ads interest your audience the most.
These are different from A/B testing because you compare two versions that could be an ad with two different images. With Facebook response ads, you can now test and compare the ad copy to help you arrive at a solution (backed by data).
The multiple text optimization will begin rolling out to all advertisers over the coming weeks.
In the meantime, you can read the announcement about Facebook responsive ads here.
A Dedicated Facebook News Tab
Also in Facebook news, they are rolling out a dedicated Facebook News tab.
The new Facebook News tab, gives Facebook another way to keep users on the platform. They're doing this by paying some publishers directly for their work.
Right now, publishers include The Wall Street Journal, USA Today, and BuzzFeed.
Here is a look at the Facebook News tab and the content.
Why A Facebook News Tab Matters For Your Business
If you're in the business or writing about news, it can be difficult to build a viewership - users can get their news from a number of free sites.
With a dedicated Facebook News tab, users can quickly access popular news from a number of sources. They'll also be able to personalize the tab by hiding publishers that they don't want to hear from (they can also hide subjects as well). This way they get a dedicated news tab with content they want to see.
If your business happens to sign-up as a Facebook News tab partner, you can stand to benefit from large volumes of traffic. The bigger question is whether those users will keep coming back. You can help that by publishing quality content on a consistent basis for your industry.
To list your site in the Facebook News tab, you'll need to register as a news page.
You can read the announcement about the Facebook News tab here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Twitter to ban all political ads.
- Facebook launches the disruptor hub to accelerate rapid growth for emerging disruptors.
- LinkedIn has launched a marketing partners guide a new pin format that better separates each pin element.
- Pinterest is rolling out a new pin format that better separates each pin element.
- Pinterest is testing emoji-style reactions.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Vidchops.
Vidchops is an unlimited subscription based video editing service. For a monthly fee, you can outsource the content creation process for your videos.
While you know that video is important to create for your business, not everyone has the time or skills needed to create and edit videos.
Vidchops gives you access to professional editors on demand. Simply upload your footage and Vidchops will do all of the editing for you (including adding stock video and audio). Here's a look at how the Vidchops process works.
You can outsource your videos for as little as $295 per month for 4 videos per month. A single video can be created for $119 per month.
Keep in mind that videos can't be longer than 30 minutes. Vidchops also won't do animations, subtitling or voiceovers.
The second tool that we have for you this week is Hopin.
Have you ever wanted to run your own online event? Not only are they expensive, but they can be complicated to put together.
Hopin helps to remove the complexity of online events by giving you an all-in-one events platform. You can give a keynote from the stage and then move viewers to online breakout sessions without the need to travel to a conference (which can be expensive and time-consuming).
Hopin offers all of the tools your business needs to run your first (or next) online event. Prices for Hopin start at around $60 for a lifetime code. You can purchase additional codes and increase the number of free registrations that you're given. It also lowers the overall commission fees that you pay for hosting your online event.
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!