Welcome to the 214th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Facebook Live Video Clipping, custom Stories templates, Krisp, and more.
For those of you who missed last week's episode, we talked about Instagram Stories Create Mode and LinkedIn Events.
Social Chatter: Social Media Marketing Talk Show - Episode 214
Facebook Live Video Clipping
In Facebook news, they have launched Facebook Live video clipping.
With this new feature, you can quickly create short video clips from your Facebook Live videos.
Here is how to use the Facebook Live clipping feature on your Facebook Page.
How To Use Facebook Live Video Clipping
- Go to your Facebook Page
- Locate a completed Facebook Live video and click on the date to view the video
- Click on the ... option
- Edit the post
- Select the live clipping option
- Pick the parts of your Facebook Live video that you want to clip
Here is a look at how Facebook Live video clipping works.
Why Facebook Live Video Clipping Matters For Your Business
If you want to get more out of your Facebook Live videos, creating clips can be a valuable way to do this.
You can quickly create shorter bite-sized videos from your Facebook Live content and repurpose them on other social media channels, in blog posts, videos and more!
Facebook Live video clipping can be especially useful across many different types of industries. For example, if you work in the beauty industry, maybe you want to take a longer training and pull out video clips that demonstrate a specific part of your tutorial? You can then share those on other channels such as Twitter, as a new post on your Facebook Page, in an email autoresponder and much more.
Facebook Live video clipping is available from your Facebook Page and only works on desktop for now.
Facebook Stories Templates For Ads
Also in Facebook News, they are rolling out custom Facebook Stories templates.
You can now create fullscreen vertical stories placements for Facebook, Instagram and WhatsApp Stories using new templates.
Here is a look and some of the ones Facebook provides.
Why Facebook Stories Templates Matter For Your Business
According to Facebook, “customizable stories templates provide you with the flexibility to customize your existing assets for stories with minimal effort. After uploading your existing assets to Ads Manager, you can choose from a variety of layouts, and then use the editing capabilities to select from different background colors, text options, and cropping options. Using stories templates helps extract more value from your assets and can save time and resources. They also provide any business the opportunity to extend their reach to stories placements with creative that feels native to the immersive stories environment.”
If you’ve struggled with your creative for Facebook Stories, whenever you go to run ads, you want to make sure that you’re creative also looks good - otherwise, you’re throwing money away if you’re Stories ads aren’t strong.
By adding Facebook Stories templates, you can leverage these to build strong visuals for your brand or a client that you may be working with.
The new stories templates will be available within ads manager.
Keep in mind that the new custom stories templates work across Facebook, Instagram and WhatsApp Stories.
You can read the announcement about custom Facebook Stories templates for ads here.
Changes To Facebook Organic Page Impressions
Also in Facebook news, they are changing how they measure Facebook organic page impressions.
Starting this Monday, Facebook will “filter repeat organic impressions to be more aligned with the methodology we use for ads.”
According to Facebook, “for Pages, we’ve historically calculated reach based on how many times a post was delivered in News Feed. And for paid ads, we use a stricter definition that only counts reach once a post enters a person's screen.”
Facebook also plans to “update how we measure organic reach of Pages to be more consistent with the way we calculate reach for ads. This is a change in the way that we measure reach, not a change in News Feed distribution, and other engagement metrics will remain the same. This will provide Page owners with a more precise measurement of their audience and offer a more consistent measurement methodology across both our paid and organic reach reporting. Since this is stricter reporting, some Pages may see lower reach figures than before.”
For those of you who still need the old metrics, Facebook will provide those over the next few months. “You can see the old reach metric alongside the new one in the Page Insights overview section and in the Page Insights API and export.”
One additional change is coming to Page impressions on mobile. You’ll now see the most important metrics at the top of the app. These include general page diagnostics, recent post performance, a preview of new Page engagement and more.
Why Facebook Organic Page Impressions Matter For Your Business
For those of you who provide monthly reports to clients or even just want to see how your own business is performing on Facebook, it is important to have consistent measurements.
By aligning Page impressions with how you measure then for ads, you can more accurately report Facebook Page data to clients.
Also, by making changes to the insights you see for your Page on mobile, you can also quickly access the information for Pages you manage instead of needing to dig through the app to try and find what you’re looking for.
You can read the announcement about changes to Facebook organic Page impressions here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- You can now share Reddit posts on Snapchat.
- On October 28, 2019, Facebook is removing gray verification badges for Pages.
- Facebook search ads are now available to all advertisers.
- Facebook is testing group ad placements in the mobile group tab.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Krisp.
Krisp is a tool that can mute background noise during calls.
If you’ve ever tried to take a call or listen to a video in a noisy environment, you know it can be difficult to hear. With Krisp, podcasters, live streamers, remote teams and more can quickly filter out this noise with one-click.
Krisp offers the ability to mute background noise when you’re listening. If you want to remove it from when you are speaking, you’ll need to upgrade to their paid plan. Here’s a look at how Krisp works to help you remove the background noise from your work environment, while helping you boost your productivity.
We’re looking forward to adding Krisp to our current collection of Facebook Live video tools.
Krisp is a free download or Windows or Mac and will mute background noise when you’re listening. You can upgrade to Krisp Pro if you want to mute background noise when you’re speaking and when you are listening. Prices start at $3.33 per month.
The second tool that we have for you this week is Story Swag.
If you’ve ever wanted to make your Instagram Stories content more engaging, consider using Story Swag.
Story Swag helps you improve the look and feel of your Instagram Stories content without the need for expensive video edits.
Launch Story Swag and import or record a video for Stories. When you’re finished, export your file and upload it to your Instagram channel.
Story Swag is a freemium app. You can download it below and test it for your Instagram Stories content.
Download Story Swag
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!