Welcome to the 207th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Facebook Messenger business tools, hiding Facebook likes, IGTV syndication, OneUp and more.
For those of you who missed last week's episode on LinkedIn insights hub and the Instagram Threads app, you can learn about them here.
Social Chatter: Social Media Marketing Talk Show - Episode 207
New Facebook Messenger Business Tools
In Facebook news, they are rolling out Facebook Messenger business tools.
For starters, Facebook is phasing out the Discover tab in Messenger (over the next few months). It is being replaced by a host of Facebook Messenger business tools. these include: Messenger templates to help you qualify your leads in Messenger, appointment booking, and event reporting to help you track Messenger conversations.
Why New Facebook Messenger Business Tools Matter tFor Your Business
This collection of Facebook Messenger business tools can be useful across various industries.
If you've been looking for a way to let customers book appointments, they'll now be able to do that using the appointment scheduler. This feature also works with a host of popular applications for managing your calendar.
Other types of businesses that rely on lead generation, should find the new Messenger templates useful, as they can help you qualify leads in Messenger and even integrate with your existing CRM tools to help you track your leads. These new Facebook Messenger business tools should begin to roll out over the next several months.
In the meantime, you can read more about new Facebook Messenger business tools here.
Hiding Facebook Likes
Also in Facebook news, they are testing hiding Facebook likes.
Facebook is already testing hiding Instagram likes.
Why Hiding Facebook Like Counts Matter For Your Business
We're a fan of hiding the Facebook like count from posts. This information should only be visible to the owner or Facebook Page Admin. It's really no different from website analytics.
The current process is one that many influencers use to their advantage through overinflated numbers. By removing the like count, it would encourage more of a focus on engagement - comments, sharing, etc. Likes are an artificial number, one that can be easily increased. Most companies won't spend the time going through them to see how valid the accounts are and what kind of impact that they have.
While Facebook is only testing hiding the like count, we would love to see a dashboard that a user could share with a company they are working with that would show their real-time analytics - no more false social media metrics! The fact that they are testing hiding likes on Instagram and Facebook suggests that this may come to fruition in the near future. In the meantime, keep focusing on creating meaningful content that your audience is interested in and engages with.
You can read more about Facebook testing hiding likes here.
Instagram Testing IGTV Syndication To Facebook Watch
In Instagram news, they are testing IGTV syndication to Facebook.
By adding syndication, it increases your chances of bringing in viewers - whether from Instagram, IGTV, Facebook Watch and so on.
In addition to this feature, IGTV is also adding improvements to help creators. These include: the ability to select 1:1 cropping of an IGTV thumbnail, editing the 5:4 section of the IGTV video that shows in the Feed, as well as auto-populating Instagram handles and tags on IGTV titles and descriptions. They're also increasing the minimum threshold for uploading to IGTV from mobile to one minute up to 15 minutes of video.
Why IGTV Syndication Matters For Your Business
By adding IGTV syndication, it can help your business reach more of your followers across different platforms.
While you should be focusing on the platforms where your audience spends most of their time, it's good to syndicate your content at times to help broaden your exposure to try and reach others who are not familiar with your channel or the content that you provide.
While IGTV syndication is being tested, it's good to see IGTV improve the upload process and help automate parts of filling out the details of your IGTV video content. This can help save your business time filling out the details for your IGTV broadcast. At the same time, by offering a one minute threshold, this encourages users to post longer, better quality content for the IGTV platform.
You can read more about IGTV syndication here.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Facebook to clamp down on political ads.
- Twitter is testing larger carousel ad images.
- YouTube is testing YouTube video queues and also plans to launch a separate YouTube kids website.
- Pinterest directing vaccine-related searches to health organizations.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is OneUp.
OneUp is a powerful social media scheduling tool. You can quickly schedule posts for Facebook, Instagram, LinkedIn, Twitter and more.
What makes OneUp unique is that they offer recycling, a feature that you can use to automatically recycle your social media posts over and over.
Rather than waste hours of your time scheduling your social media content again and again, you can use OneUp to schedule them once and automatically recycle them or expire them after a certain number of times.
OneUp also includes the ability to organize your posts into categories and set a custom schedule for each category of posts.
You can try OneUp for free. Prices then start at around $4.50 per month. You can upgrade as the needs of your business grow.
The second tool that we have for you this week is Storyluxe.
Do you struggle with creating more creative Instagram Stories content? With Storyluxe, you get access to beautiful Instagram Story templates and filters.
In addition to templates, you can improve the look of your photos and videos for your Stories content. In addition to using Storyluxe for Instagram, you can also export your work for Snapchat, TikTok, Facebook, Pinterest, Twitter, email and more!
Storyluxe is available for $2.99 per month. This will give you unlimited access to premium templates, backdrops and filters.
Download Storyluxe for Instagram Stories
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!