Welcome to the 245th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including Facebook Business Inbox for Messenger, Twitter verification in 2020, Facebook Collab, OneStream and more.
- Facebook has rolled out Facebook business Inbox for Messenger
- Twitter is working on a more transparent Twitter verification process
- Twitter is testing audio-only tweets
- Your business could be liable for copyright violations if you embed Instagram posts
- New tool: broadcast live or pre-recorded videos to Facebook, YouTube, Twitch and more with OneStream Live
If you missed the last episode of our social media marketing talk show, we discussed LinkedIn Ad retargeting tools with Christian Karasiewicz, Jim Fuhs, and Marisa Cali.
Social Chatter: Social Media Marketing Talk Show - Episode 245
Facebook Business Inbox For Messenger
In Facebook news, they have launched Facebook business Inbox for Messenger.
With a business inbox for Facebook Messenger, your business can respond to customer messages and also toggle between your personal and business accounts. new LinkedIn retargeting tools will allow you to create and target ads to users who watch your video ads. This includes watching 25, 50, 75 or 100% of ads.
According to a Hubspot survey, 90% of customers rate an immediate response as important or very important when they have a marketing or sales question. Customers nowadays have a lot of questions about store hours, product availability, delivery and pick-up options, and more. The new business inbox in Messenger will make it easy and convenient for businesses to respond quickly. Businesses can also choose to receive notifications in the Messenger app to remind them to get back to customers in a timely manner. The business inbox in Messenger complements the Page Manager App, where in addition to messaging, businesses can manage their Facebook posts, create ads, and view Page insights.
Why Facebook Business Inbox For Messenger Matters For Your Business
Most businesses already struggle with keeping up with email. When you add in multiple channels for customers to contact you, such as Facebook Messenger. Instagram Direct and more, it can be even more challenging.
With Facebook business Inbox, your business will not need to maintain separate communication channels - read fewer apps. Instead, you can launch the Facebook Messenger app and switch between your Profile and your Page.
Keep in mind that it will still be up to you to communicate to your customers where they can contact you. For example, if you don't want them messaging you through Facebook Messenger, you can turn this feature off from your Settings.
We always encourage customers to pick a primary point for customers to contact them and to consistently let customers know where that is.
If you want to take advantage of the new Facebook business Inbox, all you need to do is update your iOS and Android app to the latest version. Keep in mind that Facebook is rolling out the new version of Inbox over the next few weeks, so you may not have it immediately.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- Facebook launches Facebook Collab app, a TikTok-inspired app for making music with your friends.
- Facebook partners with Saregama on global music licensing deal.
- Firefox rolls out floating picture-in-picture to help you watch videos while you work in other tabs, or take notes.
- Twitter is looking to bring back Twitter verification with a "request verification" option.
If an account is Twitter verified, Twitter would publicly document what qualifies a Twitter user to be verified.
- Twitter recently previewed audio-ony tweets. This is what they might look like.
- Twitter expands Fleets, its version of Stories, to Italy, India.
- You could be violating a copyright if you embed Instagram posts
Gaining Business Visibility On Social Media
This week on our social media marketing talk show, we also invited Juliette Stapleton to discuss the idea of gaining visibility for your business through social media.
Here are the tips that she shared.
How Can A Business Make Themselves More Visible On Social Media?
- People buy from people. By adding a personal brand into the marketing strategy, businesses can tap into the realm of emotional connection that we develop with people we like and trust. Therefore creating content around the personal brand of a founder, CEO or even staff members is a great way to use this great principle for growing your visibility and engagement.
How Important Is It For Businesses To Use Video To Increase Their Visibility?
- Humans are intuitive creatures, we observe and determine our environment with our instincts. This is why over 60% of our communication is non-verbal. By using more videos, we allow viewers to experience us in a very intimate, one-to-one environment. This often builds trust almost instantly. We get drawn to people and their unique energy as we watch them on video. This is why Reality TV is such a successful genre.
Can You Share 3 Video Tools A Business Can Use Today?
- My go-to video tools for business are eCamm for livestreaming with so many easy to use options to instantly produce professional looking streams, Wave Video for short promotional videos, creating branded intro/outro segments and seamlessly converting video into various formats for multiple platforms. OneStream for going live on multiple platforms - without being there in real time! Particularly good for small businesses when multitasking is important, as it allows us to invite more followers to watch the stream while it is live without affecting the viewers experience.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
OneStream, Broadcast Recorded Videos to Facebook, YouTube, Twitch, More
The first tool that we have for you this week is OneStream.
Do you need to live stream live and pre-recorded videos to Facebook, YouTube Live, Twitch, Mixer, Periscope, Smashcast and more?
OneStream is a live streaming tool similar to StreamYard and Restream IO. We like to think of it as a tool similar to Facebook Premiere, which will let you upload a video and stream it as if it were live to Facebook.
With OneStream, you don't need to install any additional software. With OneStream, you can upload videos that are recorded on your computer or schedule a live stream.
In addition, OneStream stores your videos on Google Drive, Dropbox and OneDrive, which will save you Internet bandwidth
To start a stream, choose a video file that you want to stream, schedule your live stream, and choose the networks where it will be sent.
You can use OneStream for free. If you need to add more streams or increase the length from 5 minutes to 15 minutes, 1 hour or 8 hours, you wiill need to upgrade to their Basic, Standard or Professional plans, which range in price from $10 per month, upwards of $70 per month. You also add in features such as 360 degree video support, looping, custom video overlays, team management and more!Stream pre-recorded videos with OneStreams
Filmora, A Powerful Video Editing App
The second tool that we have for you this week is Filmora.
With Filmora, you get a modern interface, with easy-to-use controls for cropping and trimming videos.
If you need more advanced video editing options, Filmora makes it easy to customize your videos with overlays, chroma-keying, color grading, audio mixing and much more. This way you can level up your video editing and Filmora can grow with you!
Filmora is available from Wondershare for $59.99, a one-time purchase.
Edit your videos using Filmora
To sum it up, you can use Facebook business inbox to easily respond to customer messages through Messenger. Simply update your app from your devices App Store to get started.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!