Welcome to this week's episode of Social Chatter, the longest running social media marketing talk show where we cover the latest social media news from this past week, including YouTube subscriber count changes, the Facebook Portal companion app, the YouTube analytics tool, Morningfame, and more.
For those of you who missed last week's episode on LinkedIn sponsored content ad history and IGTV landscape videos, you can watch the replay here.
Social Chatter: Social Media Marketing Talk Show - Episode 193
YouTube Subscriber Count Changes
In YouTube news, they are rolling out YouTube subscriber count changes.
Instead of showing a YouTuber’s exact amount of subscribers, users will see a flat amount. For example, if you have 4,226 subscribers, they will see 4.2K.
This is a big shift to YouTube’s culture, which can sometimes get caught up on competing with other YouTuber’s for more subscribers.
Why YouTube Subscriber Count Changs Matter For Your Business
While competition is good for a business, it isn’t when it becomes a public feud over something so inconsequential like who has the largest YouTube subscriber count.
By changing the subscriber count, YouTube is putting the focus on the creator to create and share videos that drive engagement (and ultimately subscribers).
While abbreviated YouTube subscriber counts apply to channels with a lot of subscribers, YouTube is essentially setting a bar. If you have less than 1,000 subscribers, you’ll still see the subscriber counts. Once you pass 1,000 subscribers, the count will change.
These YouTube subscriber count changes will take affect August 2019, so you have time to adjust.
You can read about YouTube subscriber count updates here.
A Facebook Portal Companion App
In facebook news, they are rolling out a Facebook Portal companion app.
The Facebook Portal app (available for iOS and Android), works with the Facebook Portal. It adds the ability to share photos from your mobile device directly to your Portal. You can also video call your home when you’re away.
Why A Facebook Portal Companion App Matters For Your Business
Facebook Portal provides a convenient way to communicate with clients (as well as your close friends).
While the Portal mobile app adds features that are primarily geared towards casual users, the ability to send photos directly to Portal helps to expand the hardware and demonstrates that Facebook is working to strengthen its offerings. You’ll be ahead of most users if you decide to adopt Facebook Portal for your business meetings.
You can download the Facebook Portal mobile app here.
Shake To Report A Facebook Bug
Also this week, Facebook rolled out "shake to report a bug.".
Previously, if you wanted to report a bug to Facebook, you had to find the correct form and then write-up your issue.
Now, all you have to do to report a Facebook bug is shake your device. The "shake to report" method makes it easy for you to then tell Facebook about a bug that you encountered.
Why Shake To Report A Facebook Bug Matters For Your Business
While "shake to report" isn’t earth-shattering, it makes it easier for you as a business owner, to report a bug to Facebook much faster.
The shake to report a Facebook bug method should be rolling out globally over the next few weeks.
You can read more about this Facebook feature here.
Enforcing Facebook Community Standards
One last piece of social media news from Facebook is that they shared how efficient they were with enforcing Facebook community standards.
Of note, Facebook saw an uptick in fake Facebook accounts. At the same time, they experienced a significant amount of spammy content on the platform.
Why Enforcing Facebook Community Standards Matters For Your Business
Facebook did an admirable job removing fake accounts. One thing to remember though as a user, is that you need to also be mindful of what you share (and from whom).
For example, if you share spammy content because you didn’t read it, it only makes the issue worse. If you come across these types of accounts or content, be sure you take the time to report it to Facebook. This way it can be handled and the platform can continue to be improved.
To read the announcement about Facebook enforcing their community standards, click here.
Adding Guests In Twitter Live Video
In Twitter news, you can now add up to three guests to Twitter live video over audio.
Here’s a short video on how to add a guest to your Twitter live video.
Why Guests To Twitter Live Video Matters For Your Business
By adding guests to Twitter live video over audio, you can easily create a q&a and involve your followers / viewers in your Twitter live video content.
Not only will this help you make guests feel more involved, but it can also help to make your live video more engaging for viewers.
A lot of times, if someone else asks a question, it can make your viewers feel more comfortable and less afraid to ask a question.
To get this new feature on your Twitter mobile app, be sure to update your Twitter app from your device’s app store.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
The first tool that we have for you this week is Morningfame.
Morningfame is a powerful YouTube analytics tool. With Morningfame, you can quickly see how your channel is trending, learn about the average viewing duration, as well as how many subscribers a particular video drove for a particular YouTube video.
If you’re just using YouTube’s analytics, Morningfame will give you deeper analytics. You can also learn how strong your channel’s performance is along with opportunities for growth.
You can try Morningfame free for 1-month. Afterwards, you can upgrade to their basic plan for $4.90 per month to get access to rich channel analytics and a limited keyword research tool. Alternatively, they offer a plus plan for $12.90 per month that will give you access to rich channel analytics and a non-restricted keyword research tool for you YouTube videos.Try Morningfame
The second tool that we have for you this week is Vignette.
Do you have contacts that are missing a photo?
Vignette is a mobile app that will change your phone contact photos and sync them with ones from Instagram, Facebook, Twitter or a Gravatar account.
Instead of manually adding a photo to your contacts, you can have Vignette automatically do it for you.
Vignette is a freemium app. You can preview the number of contacts it can sync with your social media channel photos. If you like them, it’s a one-time purchase of $4.99.Download Vignette
That's it for this week's show!
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in here to find out what's new in social media!