Welcome to the 246th episode of Social Chatter, the longest running social media marketing talk show. We cover the latest social media news from this past week, including WhatsApp Payments, Pinterest Story Pins, Twitter audio tweets, Meeter and more.
- WhatsApp rolls out WhatsApp payments
- Pinterest is testing Story Pins
- Twitter rolls out audio-only tweets on iOS
- Mute your microphone in any app with Mic Drop
- Use Meeter to manage all of your live video calls from one place.
If you missed the last episode of our social media marketing talk show, we discussed Facebook business Inbox for Messenger with Christian Karasiewicz, Jim Fuhs, and Juliette Stapleton.
Social Chatter: Social Media Marketing Talk Show - Episode 246
In WhatsApp news, they are launching WhatsApp Payments. This feature is currently available in Brazil.
This new feature will enable digital payments in WhatsApp.
We have built payments with security in mind and a special six digit PIN or fingerprint will be required to prevent unauthorized transactions. To start, we will support debit or credit cards from Banco do Brasil, Nubank, and Sicredi on the Visa and Mastercard networks -and we are working with Cielo, the leading payments processor in Brazil. We have built an open model to welcome more partners in the future. Sending money or making a purchase on WhatsApp is free for people. Businesses will pay a processing fee to receive customer payments, similar to what they may already pay when accepting a credit card transaction.
Why WhatsApp Payments Matter For Your Business
If you conduct business internationally, most people use WhatsApp as their primary form of communication.
Starting today, people across Brazil will be able to send and receive payments via WhatsApp. This is likely part of Facebook's overall goal to unite Facebook Pay, WhatsApp and Instagram messaging.
Although your business might not use WhatsApp, you should begin considering setting up a presence there. As more of the Facbeook app family begins to consolidate, you will be in a prime position.
Hopefully WhatsApp Payments expand to more countries in the very near future.
Pinterest Story Pins
In Pinterest news, they are testing Pinterest Story Pins.
Pinterest Story Pins are different from what you might think of Stories content.
Unlike Stories on other platforms, which are often self-focused snippets from someone's life, Pinterest Stories Pins are designed as clickable content focused on sharing ideas. For example, Story Pins could offer a step-by-step guide to cooking a recipe or creating a craft project. A Story Pin could also offer ideas around how to reorganize your home office, keeping the kids entertained, beauty tutorials and more.
Pinterest Story Pins are only available in a U.S. beta test (by invitation only). We expect they will be launching soon though, as Stories content is available across other social media platforms.
Why Pinterest Story Pins Matter For Your Business
Here is a look at Pinterest Story Pins.
Pinterest Story Pins help creators to develop longer-form content with videos, images, and text. Story Pins give creators new editing and publishing capabilities, as well as options to include how-to instructions for ideas like recipes, DIY projects and beauty tutorials, that Pinners can then discover and save to their own boards," they added.>
Story Pins make it easy for creators to create clickable content focused on sharing ideas.
If you are good at creating content for recipes, crafts, DIY and more, you can quickly create content to help inspire others. This is a big win for businesses who struggle with publishing content on their blog or website. Pinterest Story Pins, when they become available, might help you get more into creating content, versus just being a place to share what you found interesting.
Other Social Media News Mentioned
Here are some additional social media news topics that we covered on our weekly live social media marketing talk show that are worth checking out.
- You can now send audio tweets on iOS.
- Twitter testing feature to remind you to read an article before you share it.
- In-person VidCon Conference cancelled, moves to online conference, VidCon Now.
- Peanut, a social network for women, is adding video chat support.
Why Rethink Your Business Direction?
This week on our social media marketing talk show, we also invited Mia Voss to discuss the idea of business redirection.
Here are the tips that she shared.
Business redirection is a necessity for many companies - here are a few points/actions steps when you are rethinking/redirecting your business (but not completing recreating it!)
- Repurpose content - Go back through social media & blogposts and evaluate amd reshare. This is a great way to rediscover previous achievements or people you want to reconnect with.
- Evaluate costs - where is your money being spent? What can you put on hold for right now?
- Consider collaborating with other business - see what their strengths are and how you can link efforts together.
- Take the time to evaluate what your business stands for and outline your core beliefs (this can be part of your redirecting process as well).
- Align yourself with businesses and brands that also believe in those values. This may mean you lose customers or followers but being on the right side of equity & community is more important.
Find out where your dollars are going in the community & also WHAT is going on with your local government.
- Some of the brands that are doing it right: Ben & Jerry's & Steak-Umm (yes, you read that right!)
- Trolls abound so don't be afraid to not engage, delete or block.
- Value your energy and time - if someone is being combative, you don't have to respond (this is a tough one for me - sometimes I just respond with a snarky eye roll meme when I just can't help myself!)
- Screenshot comments if needed - this may come in handy if an argument escalates.
How Brands and Influencers Are Behaving Online
Now is the time to get aligned with your business values & beliefs. So many brands have knee-jerk reacted to the current crises (yes, that's plural) are being called out for not walking the talk. Brands and influencers that are putting profit before people will be remembered.
How Can You Safely Navigate Posts and Comments On Social Media?
Your business or personal page is just that.. YOURS. Many people feel the need to leave it as an open forum because of "free speech". Think of it this way - you wouldn't let someone come into your home and start rearranging the furniture, right? Your business and/or profiles are the same. YOU have control.
In addition to sharing the latest news from this past week, we also highlighted some great social media tools and apps for you to check out.
Mic Drop, Mute Your Microphone From Any App
The first tool that we have for you this week is MicDrop.
Have you ever been on a call and needed to quickly mute your microphone?
Instead of searching for the mute button, you can use Mic Drop and mute your microphone across any app using a convenient keyboard shortcut.
Now when you are on a video call, giving a training to clients, or trying to join a call in a busy environment, you can save yourself embarassment and quickly mute your microphone.
Mic Drop is available for $6.99.Quickly mute your microphone
Meeter, Manage All Calls From One Place
The second tool that we have for you this week is Meeter.
Do you struggle to keep up with meetings? Were they on Zoom, Hangouts, Webex, MS Teams, Google Meet, Jitsi, Ring Central, Amazon Chime, GoToMeeting, GoToWebinar, BlueJeans, 8x8, Demio, Join.me, ZoomGov, Whereby, Circuit, ON24, AdobeConnect, Gong, Enreach, Uber Conference, AlfaView, Blizz, Webcasts, Swyx, Coligo, Facebook Workplace, Blackboard, Highfive, Tokbox, Centile, Ipnordic, Masov, Tencent, OnlineExperiences, mail.ru or BigBlueButton?
With Meeter, you can quickly keep track of your upcoming online meetings, add contacts to them and access them from one menu!
Meeter is a free download.
Manage Video Calls From Zoom, Microsoft Teams, Hangouts, Skype and More
To sum it up, you will soon be able to use WhatsApp Payments to pay for things. Right now, it is only available in Brazil, but should be rolling out to others soon.
To watch next week's episode of Social Chatter, your weekly social media marketing talk show, tune-in to our YouTube channel or watch on Facebook to learn about the latest breaking social media news from this week!